xbiz world
xbiz premiere
profile

WIA Profile: Shelly Riley

What did you do before getting into the adult industry?

I worked in the mortgage industry for four years as a loan partner. Glad I got out when I did since the economy sucks now.

it doesn't matter if you're a girl or a guy

What is your favorite part about working at Playboy?

Hmmm... this is a tough one! I love everything I do here but I would probably have to say "seeing tons of naked chicks"OK, just had to say that for the guys. I enjoy organizing the GFY parties, Webmaster Access Shows and the Playboy Casting Calls.

How do you come up with new and innovative ideas for Webmaster Access?

I try to think outside the box and put myself in the sponsor and attendees place and wonder what would they want to see or have.

Do you feel it is easier or more difficult for women to do serious business in this industry?

As long as you carry yourself in a business manner you'll get what you need accomplished. In my opinion it doesn't matter if you're a girl or a guy.

What advice do you have for women just getting started (as something other than talent/performer) in the adult industry?

I say go towards what you're interested in and good at! Also, be strong and don't fall into the bad things that you'll come across in this industry.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Tips for Supporting Male Shoppers Managing Stress and Performance Issues

When focusing on men’s sexual health, one crucial topic to discuss is how stress can impact men’s sexual well-being, and what can be done about it.

Staci Cruse ·
opinion

Tips for Upgrading Retail Merchandising With AI

When an order from CalExotics arrived at one of our stores in Livermore, I wanted to help build the wall. After reorganizing it, I took a picture and asked ChatGPT what it thought of the wall. First, it noticed a gap in the top row and recommended adding a toy there or changing the spacing. Then it said, “I noticed there are some toys on the right that aren’t in boxes. You should take those down or put them in boxes.”

Zondre Watson ·
opinion

How to Get Shoppers in the Mood for Pleasure During the Holidays

Carolers may be singing about tidings of comfort and joy, but this time of year, the holiday rush, social fatigue and long to-do lists can leave many people feeling a bit short of both. Fortunately, consumers are now more willing to invest in self-care — and to expand their understanding of that category beyond cocoa and cozy blankets, to include sensual care and pleasure.

Rin Musick ·
opinion

How Small Stocking Stuffers Lead to Big Holiday Success for Retailers

With the holiday rush fast approaching, here’s a tip for retailers aiming to be among this year’s big winners: Think small.

Sunny Rodgers ·
trends

Retail Pulse: How Ecommerce Brands Are Driving Clicks With Creative Marketing

Running an online store for adult products is a unique challenge. Ads get flagged. Payment processors label businesses as “high risk” and shut down merchant accounts with little warning. Yet despite these obstacles, entrepreneurs are creating thriving online communities, driving consistent traffic and helping sexual wellness brands find their audience.

Ariana Rodriguez ·
trends

Retail Pulse: How Distributors Are Elevating Sales Through Education and Curation

Once seen mainly as logistics providers, distributors have progressively taken on additional and complementary roles in the pleasure industry: as educators, marketers and even brand builders. Distributors introduce brands to consumers all over the world, applying their own unique strategies to selecting the best products for their customers in various markets.

Ariana Rodriguez ·
trends

Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service

Walking into an adult store and being greeted by someone who not only knows the difference between various kinds of materials and motors, but also understands and empathizes, is where brick-and-mortar retailers really shine. Physical spaces enable them to engage shoppers’ senses, build rapport in real time and close sales.

Ariana Rodriguez ·
profile

WIA Profile: Brittany Greenberg

When Brittany Greenberg first walked into an adult store as a curious shopper, she felt something was missing. The lighting was dim, the product selection lacked focus and the atmosphere whispered “shame” rather than celebration.

Women in Adult ·
profile

Zondre Watson Levels Up POS, E-Commerce Solutions for Ero-Tech

When POS systems malfunction or fail, Zondre Watson is Ero-Tech's go-to tech guy. A self-described “data geek and eternal retail rebel,” Watson knows adult retail inside and out. He’s experienced the sex toy industry as a store manager, sales data enthusiast and web developer.

Colleen Godin ·
opinion

How Adult Retailers Can Retain Staff, Strengthen Team Morale

Running an adult retail store is not just about stocking shelves with fun products. It’s also about creating a space where people feel comfortable, curious and confident in exploring pleasure — and the heart of that experience is your staff.

Rin Musick ·
Show More