opinion

Some Very Basic SEO Tips

Avoid the Spiders’ Wrath

MarketingVOX has shared nine SEO tips in an article inspired in part by similar how-to pieces in SEO Writer , Ezau , and Search Engine Land .

Search Engine Optimization (SEO), one component of search engine marketing (SEM), is the process of fortifying a website so it is more likely to appear in a high position when users conduct a search with keywords related to the website's offerings. Here are a few basic recommended SEO tips:

  1. Find out how well you rank online. You can do this at Alexa.com, which will tell you what position your website holds against all others. The goal will be to make that number lower.
  2. Submit your site to search engines. Do it personally; avoid "submission services" or software. You only need to do it once.
  3. Place relevant keywords in the title tag so search spiders will know what your page is about. The title tag is the text that appears at the top of the browser when a webpage loads. Avoid stuffing the title tag with too many keywords, or making it too long. A good rule of thumb: ensure title tag text also appears in the body of the page.
  4. Use your archives. When you update your site, link back to relevant stories from the past, using equally relevant anchor text. Don't go overboard; the trick is to give users more information, not overwhelm them with hyperlinks. Anchor text — the hyperlinked words that point to another page — are a way of telling search engines that page is about those words.
  5. Cultivate relationships with quality websites in your industry. When well-ranked websites link to you (with hopefully relevant anchor text!), this tells spiders your page is important to users seeking information about your area of expertise.
  6. Avoid relationships with link farms, people who offer to pay for links to their websites, or other sites that you don't want associated with your own. Google conducts occasional sweeps and penalizes destinations of ill repute by tanking their ranking.
  7. Use alt tags on images to "tell" search engine spiders what the images are. This will help them index your pictures and better serve readers with text-only Web browsers.
  8. Got a big site? Build a site map. A site map can help spiders crawl pages more quickly. The fewer clicks necessary to get to a page on your website, the better. Small site? Use a nav bar. Occasionally embolden useful terms on a page. Once or twice is fine; too much bold can irritate readers. Worse still, it might look to Google like keyword abuse.
  9. Focus on the customer. The best sites for users, and consequently for search engines, are full of often updated, useful information about a given service, product, topic or discipline. Avoid cutting corners or exploring "black-hat" SEO options, which could result in lower rankings over time or even a site ban from search engines.

Overall, they conclude that “Updating often, making content readable and easy to find, and developing productive online relationships are enough to improve destination relevance significantly over time."

Related Additional Reading:

Increasing Your Search Engine Rankings

How to Improve Your Google Rankings

Ten Ways to Generate Website Traffic

Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.

Click Here for Additional Help Starting or Improving Your Online Business

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business never quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings

As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.

Alicia Sinclair Rosen ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
opinion

Tips for Sexual Wellness Brands to Win Over Gen Z This Summer

As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.

Naima Karp ·
opinion

The Barcelona Job: A Diamond Heist Drenched in Sweat and Seduction

In a city famed for its architecture and allure, something far more seductive is about to go down. The priceless NakedSword Diamond is nestled deep within a heavily fortified Barcelona museum, and master thief Sir Peter has his eye on the prize.

Jackie Backman ·
opinion

Celebrating the LGBTQ+ Community With Inclusive Packaging Design

Pride Month is a time of visibility, joy and self-expression. In the pleasure industry, projecting that energy can start with something as simple as a box. Market research shows that 72% of U.S. consumers say product packaging influences their purchasing decisions.

Matthew Spindler ·
profile

Sara Loverays on Tapping Her Goddess Energy

When Sara Loverays first turned on her webcam, she didn’t know it would change her life — or unlock a side of herself she’d been waiting to set free. What began as a way to make extra cash between travel physical therapy contracts soon became her full-time passion, a platform for self-discovery, and a ticket to building her own brand based on sensuality, self-discovery and “goddess energy.”

Jackie Backman ·
profile

WIA Profile: Pettus Ashley

Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.

Women In Adult ·
Show More