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Opinion Features for Adult Industry Professionals

Manufacturers Discuss Key Elements of Product Packaging

Manufacturers Discuss Key Elements of Product Packaging
Product packaging is almost as important as the product that packaging contains. According to manufacturers nationwide, keeping packaging new and tied into branding is key for success. Tara Stravinsky, owner of Tyes.by.Tara, says her packaging has evolved since her company began. “I started w... More »

Benefit Your Business By Getting to Know Your Web Stats

Benefit Your Business By Getting to Know Your Web Stats
Sessions, page views, unique visitors, new visitors, repeat visitors, referrers, external referrers, internal referrers, bounce rates, click-through rate, organic keywords, paid keyword, session duration... Welcome to the wonderful world of online analytics. And yes, these words actually have signif... More »

Bridging the Gap Between Sex Toy Manufacturers, Bloggers

Bridging the Gap Between Sex Toy Manufacturers, Bloggers
Come with me… and you’ll see… A sex toy world full of imagination! Once, the magical and mysterious mastermind of personal pleasure products, Willie Wanker, invited a few special guests into his top secret factory and granted them special access to all of his most secret of secre... More »

Back Door Basics: Get Ready for Anal Sex Month

Back Door Basics: Get Ready for Anal Sex Month
It’s time to start prepping for August, also known as Anal Sex Month. More people than ever before are exploring anal pleasure, which means you have an excellent opportunity to get some cross-sells and upsells. Here are some ideas to make sure you’re maximizing the impact of your efforts... More »

Mobile Mania: Connecting to a Brave, New Social World

Mobile Mania: Connecting to a Brave, New Social World
I am amazed every time I meet a new business partner in the mobile industry who does not have a Facebook profile or another social media account. It’s 2015 after all, and if you’re not online, you might as well be stranded on a remote island. Why invest in that brand new next-generatio... More »

Effective B2B Marketing: Getting It Right the First Time

Effective B2B Marketing: Getting It Right the First Time
As a company that works behind the scenes with several clients who operate forward-facing B2B and B2C brands, I’m well aware of the notion that traffic is king and that consumer driven business models rely heavily on maximizing the number of potential customers who reach their offers each day.... More »

Remodeling, Revamping the Look of a Retail Store Setting

Remodeling, Revamping the Look of a Retail Store Setting
At the Deja Vu Love Boutique in Las Vegas, we have been working around the clock on a complete makeover. We decided it was time to freshen up and give our boutique a new look. Besides rotating the stock every few days, we overhaul the design and layout of the stores to keep our look fresh. As our st... More »

Paysite Power: Ending the Blame Game

Paysite Power: Ending the Blame Game
May marked the 15-year anniversary of my start in the adult industry. A lot has certainly changed since then. I recall the first shows I ever went to and how important networking was, how important posting on message boards was, and how this was the advice doled out to newbies to the online industr... More »

All About Search: Advanced SEO for Dating and Cam Sites

All About Search: Advanced SEO for Dating and Cam Sites
There are many similarities between adult dating and cam websites. Unlike tubes, paysites, VODs and blogs, both dating and cam sites have unique challenges. They have minimal keyword rich content, their markets are saturated with white labels and some of the biggest brands have lost SEO traction in ... More »

Profit Potential: Widening the Net

Profit Potential: Widening the Net
Affiliates generate money! For themselves and for the websites they promote. They choose an affiliate program that offers them benefits and advantages to help them achieve their goals. If one affiliate program doesn’t generate a good income, they’ll move onto another one. The trick to ke... More »

PROFILES & BIOS

Hott Products' Chris Post Discusses Development, Market Trends

Go into your local adult novelty shop and pick up a pair of edible undies. Maybe it’s a gag gift. Maybe it’s intended to spice up a sexual relationship that has started to feel rote. Maybe... More »

WIA Profile: Natalie Pannon

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Fetish Hits: Looking Ahead to Become an Even Bigger Affiliate Network

Fetish Hits is a venerable affiliate program known to almost every adult webmaster because of its long, rich history and consistent supply of quality marketing materials. Launched originally in 2001,... More »
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