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opinion

Creator Tips for Writing More Effective AI Prompts

If you've played around with AI as a creator, then you already know it can be unpredictable. Sometimes you get the exact results you were hoping for, and other times, the AI spits out something so generic you wonder if it even understood the assignment. The good news? More often than not, the difference comes down to the prompt.

Megan Stokes ·
opinion

Tips for Giving Retail Software the Context to Make Smarter Decisions

A little while back, one of our stores needed to restock a bullet, a dependable counter seller. The manager ordered six. We received 12 fishbowls, not six bullets. Twelve fishbowls.

Zondre Watson ·
opinion

Backdoor Breakthroughs: Exploring the Latest Trends in Anal Toys

Ten years ago, anal play was seen as a niche within the pleasure industry, often hidden away or regarded as a novelty rather than a recognized part of sexual wellness. While many people were interested in exploring it, stigma, misinformation, and a lack of innovation kept it in the shadows. Now, that gap is starting to close. Research shows that anal intercourse is more common than before, with one U.S. study indicating that 36% of women and 44% of men aged 25 to 44 have tried heterosexual anal sex at some point.

Alicia Sinclair ·
opinion

How to Repurpose Every Clip for Greater Reach and Revenue

Adult content creators are often looking for ways to get more value from the time, effort, and editing that go into their content. What many don't realize is that by creating only one piece of content at a time and not repurposing it into previews and social media marketing materials, they're doing themselves a disservice.

Aerie Saunders ·
opinion

Creator Tips for Keeping Fans Engaged Between Explicit Releases

Many adult creators fall into the trap of believing that the only content worth posting is explicit. While that may be what first captures a fan's attention, it's not the only thing that keeps them engaged. Fans come back for many reasons, and maintaining that connection doesn't always require nudity.

Megan Stokes ·
opinion

How Industry Professionals Can Normalize Sexual Wellness Through Everyday Dialogue

Every day, store owners, managers and sales associates help customers navigate products, answer questions, solve problems and find solutions that support intimacy, pleasure, confidence and overall sexual wellness.

Rin Musick ·
opinion

How Retail Merchandising Can Make BDSM More Accessible

For years, fetish and BDSM products have occupied a complicated space in adult retail. They are often highly recognizable, visually compelling and culturally fascinating, yet easy for retailers and brands to underestimate.

Hail Groo ·
opinion

How Educator Partnerships Help Retailers Serve Diverse Customer Needs

Walk into almost any adult store today, and you can feel the industry in the middle of an upgrade. On one side, you still see the familiar wall of vibrators, strokers, bondage gear and lingerie. On the other, quietly expanding, is a growing sexual wellness category.

Susan Bratton ·
opinion

What Mastercard's Specialty Fee Overhaul Means for Merchants

For business owners in the adult and specialty spaces, the rules have always been written in someone else’s office. The latest Mastercard changes are no exception, though there are practical ways merchants can begin preparing now.

Jonathan Corona ·
opinion

Why AI Success in Adult Retail Starts With Understanding Daily Operations

We manage payroll across more than a dozen entities that operate on different schedules. Every pay period, someone had to log in to one portal, download reports, rename files, upload them to another system, and make sure everything matched correctly in QuickBooks.

Zondre Watson ·
opinion

What to Know About Content Restrictions Across Global Markets

Throughout 2025, age verification remained a major focus as merchants worked to meet the requirements of 26 U.S. states, country-specific regulations in France, the UK, and Italy, and evolving guidance from the European Commission.

Cathy Beardsley ·
opinion

Retailer Tips for Creating a More Size-Inclusive Lingerie Department

I enjoy witnessing the confidence of someone leaving a fitting room, standing a bit taller. Their shoulders are squared, a spark shines in their eyes, and they view themselves in a new light. That moment presents one of the simplest sales opportunities on the sales floor.

Alexandra Bouchard ·
opinion

Key Strategies for Building an Effective Website Compliance Program

For adult website operators, compliance can no longer live in a folder that only opens when a bank, regulator, attorney, or payment processor starts asking questions.

Corey D. Silverstein ·
opinion

How to Create Clips Fans Come Back To

Let’s be real for a second: the independent porn industry is getting tougher to succeed in, largely because of what many people call “brain rot.” Fans have shorter attention spans thanks to endless scrolling on short-form media apps, and if your clips don’t stand out amid the flood of free content online, it can be difficult to convey their value to viewers.

Aerie Saunders ·
opinion

A Practical Guide to Refreshing Your Creator Brand

The word “rebrand” can spark instant dread. Why mess with my favorite burrito? What’s with the new logo? Or in the world of online sex work: Wait, she changed her name? Dyed her hair? OMG did she really swap out the good-girl-next-door vibe for full leather baddie?

Jenna Gargles ·
opinion

Building a Queer Audience Across Multiple Platforms

Building a queer audience online can be like trying to flirt at a party where half the people pretend you don’t exist, and the other half want you to leave. On some platforms, the word “gay” alone can tank visibility. On others, showing too much skin, using the wrong hashtag or linking too directly to adult content can quietly bury your posts before anyone sees them.

Guy Spencer ·
opinion

5 Key Features Your Adult Ecommerce Website Might Be Missing

I spend a lot of time on adult ecommerce websites. Not just looking at the front end, but digging into what’s actually driving traffic, conversions and long-term growth. Here’s the reality: most adult brands are leaving money on the table.

Hail Groo ·
opinion

How to Respond to Public Criticism on Social Media With Clarity, Composure

Handling a public call-out on social media is one of the more uncomfortable moments a professional can face. It can feel personal, immediate and amplified in a way traditional feedback never is. Yet in today’s connected environment, these moments are not just unavoidable. They are opportunities.

Rin Musick ·
opinion

Lessons From Decades of Building the Adult Internet

After my first year of college, I needed a job. So I did what people did back then: I opened the newspaper and started scanning the classifieds. One listing stood out: “Image Librarian.” I had no idea what that meant, but I applied, and got the job.

Tanguy ·
opinion

Tips for Building a Pleasure Brand That Lasts

Each year, promising new indie brands enter the pleasure industry with fresh, creative designs meant to enhance intimacy, wellness and self-discovery. Some are embraced by retailers and shoppers, while others fade quietly.

Ian Kulp ·
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