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Educational Features for Adult Industry Professionals

The Buzz Behind Cloud Hosting

The Buzz Behind Cloud Hosting
The cloud. It’s everywhere (kind of literally, actually) and everyone’s talking about it. But what the hell is it? The cloud is used to market so many different services and technologies that it’s hard to know what you’re being sold, and unless you know the inside details, ch... More »

Initiating a UDRP Claim

Initiating a UDRP Claim
During the 1990s, the Internet emerged as a common platform upon which individuals and businesses, for both commercial and other purposes, could interact and conduct business via websites. As is commonly understood, websites are identified by a domain name, such as Yahoo.com. As the Internet grew, a... More »

Giving Your Website a Health Check

Giving Your Website a Health Check
In addition to logging into sites run by my CMS software customers, I join a good number of websites throughout the year. Once in a while I’m impressed but usually surprised is the word that comes to mind. What’s surprising is that it’s not uncommon to see broken links, missing pag... More »

Risks: A Combative Stance

Risks: A Combative Stance
Taking a positive stance is a great coping mechanism that can keep you on track and moving forward. However, competition within the online adult entertainment industry is simmering past the boiling point and combining with forces beyond a website owner’s control — such as unexpected regu... More »

Mobile Trends: Tablets Are Taking Over

Mobile Trends: Tablets Are Taking Over
Earlier this year, the use of mobile apps overtook PC usage by American consumers for the first time in what signifies a shift in the way that audiences interact with the Internet, and information in general. According to comScore, 2014 kicked off with 55 percent of the Internet usage in the U.S. c... More »

How Studying a Site’s Traffic Will Help It Grow

How Studying a Siteâs Traffic Will Help It Grow
If you’ve been running a website for any length of time, you are no doubt familiar with the need to study your stats — either using a server log solution such as AWStats, a hosted third-party service such as Google Analytics, or a self-hosted, open source tool such as PiWik — or ev... More »

Slicing Up Today’s Adult Traffic Pie

Slicing Up Todayâs Adult Traffic Pie
It is a simple enough assumption by merchants: more potential customers equals more sales — but in the topsy-turvy world of Internet marketing, things are rarely as simple as they seem. Take for example the plight of adult website owners, who faced with declining conversion ratios (which they... More »

SEO: The Difference Between Whiners and Winners

SEO: The Difference Between Whiners and Winners
In the last year and a half Google has implemented many well-known patches to its algorithm. Panda, Penguin and Hummingbird are now household names for anyone who does even a very minimal amount of SEO work on websites, but Hummingbird was the most recent major change and it was announced almost a y... More »

Retail Rules of Engagement: Essential Customer Service Tips

Retail Rules of Engagement: Essential Customer Service Tips
The five fundamentals of great customer service at Deja Vu include the following: Acknowledge Identify Educate Personalize Close Wow your guests and increase your sales dramatically with these effective tips. Tip 1: Acknowledgement When guests step in the door they should be greeted with... More »

Placing a Focus on User-Buying Triggers

Placing a Focus on User-Buying Triggers
This is the last of a series of three articles focusing on specific ways that paysite owners can optimize the user experience and present sites and content in ways that attract modern customers and keep them coming back. I’ve started each article with the principle of the seven Ps: Prior prop... More »

BUSINESS ANALYSIS

A Man’s World: Male Sex Toy Sales Continue Upward Trajectory

For many years, the very idea of a “male sex toy” was regarded by most people as something of a joke. The term brought to mind images of cheap, rubberized blowup dolls and their ludicrous puckered... More »

Sexual Enhancement Products and Shifting Consumer Attitudes

Over the history of the sexual enhancement products market, there have been two constants on which you can rely: strong sales and outrageous marketing claims. Whether the miracle promised by the manufacturers... More »

Mobile Traffic: Leading The Market Or Falling Behind?

Mobile traffic continues to generate much better sales rations than desktop traffic, and while the overall volume has not yet equalized, even on a smaller amount of traffic mobile can outperform larger... More »
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