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Educational Features for Adult Industry Professionals

Mobile Mania: Making Money Out of Ignored Mobile Traffic

Mobile Mania: Making Money Out of Ignored Mobile Traffic
Twenty-one! That is the total number of shows I attended in 2014. From the largest shows in the industry to smaller webmaster meetings, the top mobile experts, including myself, have taken part in these shows with one goal — to spread the word about how to achieve success in the mobile busines... More »

Not All Ad Impressions Are Created Equal

Not All Ad Impressions Are Created Equal
It’s really easy when you’re chasing the CPA dragon to overlook some of the fundamental differences in how ad networks actually calculate what an ad impression is. While this term is used interchangeably across every ad network, how this unit of measurement is actually calculated varies... More »

Paysite Power: It All Starts With the First Impression

Paysite Power: It All Starts With the First Impression
I’m excited to share that this is my first Paysite Power article since becoming a back to back XBIZ Award winner. Aside from winning our third Software Company of the Year award in four years for Elevated X, the XBIZ 360 show was successful on multiple levels. First, the attendees this year ... More »

The 7 Wonders of Customer Service

The 7 Wonders of Customer Service
In a global digital business ecosystem like the online adult industry offering a range of products to either consumers or B2B, you need the support of an on the ball customer service department. The Internet doesn’t sleep and sometimes when your customers are having a crisis or need an answer,... More »

Analyze Choices When Acquiring Domains

Analyze Choices When Acquiring Domains
According to the Verisign Domain Report (January 2015), the third quarter of 2014 closed with a base of 284 million domain name registrations across all top-level domains (TLDs). Verisign goes on to report that registrations have grown 6.8 percent year after year. New gTLDs (generic top-level domain... More »

Retail: Fifty Shades of Anticipation

Retail: Fifty Shades of Anticipation
Retailers are in a unique position of having both the marketing support of major manufacturers and the ability to develop custom promotions specifically for their own customers. The upcoming Fifty Shades of Grey movie release provide several opportunities for business owners to take advantage of bot... More »

Dispatch From the U.K.: Deciphering the Jargon of New Regs

Dispatch From the U.K.: Deciphering the Jargon of New Regs
There has been a lot of confusion in the media recently concerning the Audiovisual Media Services Regulations 2014 which pass into U.K. law on Dec. 1. This has been widely publicized as ushering in tighter age-verification controls. In fact, age verification for U.K.-based video on demand services ... More »

Intimate Fitness: Understanding pH

Intimate Fitness: Understanding pH
We are hearing more frequently about pH in product advertising and in nutrition discussions these days, but many of us don’t understand the importance or the meaning behind “pH balanced.” What do these pH numbers mean and why are they so important? It behooves us to understand wha... More »

ACH Remains Viable, Although Battling Fraud Still a Challenge

ACH Remains Viable, Although Battling Fraud Still a Challenge
When Internet entrepreneurs from Europe, Australia or Japan are learning the essentials of electronic billing and payments in the U.S. market, one of the first terms they learn is Automated Clearing House (ACH). Credit cards continue to be the U.S.’ dominant online payment method for both main... More »

Mounting Breaches: Are You Paying Enough Attention to Internet Security?

Mounting Breaches: Are You Paying Enough Attention to Internet Security?
For those of you who haven’t been paying attention to the news, there is an epidemic in the online world and it’s getting worse. Last month JPMorgan Chase announced that 76 million households were affected by a recent security breach in which many individuals had their personal informati... More »

BUSINESS ANALYSIS

Processing Solutions: Operation Choke Point Isn’t Over … Yet

Last summer I received numerous calls from merchants in the adult business, to learn that their bank and merchant accounts had been terminated. Terminated by top tier banks, like Chase, Union Bank, and... More »

Programmatic Ad Campaigns Maximize Each Dollar

Back in the early days of Internet porn, all you needed on a site like Sex.com was a dizzying set of flashing ad banners slapped up haphazardly across a landing page to rake in millions of dollars in revenue. The... More »

Hidden Gems: Digging Deeper Into Traffic Ecosystems

As adult content continues to evolve from the glory days of its time as a product for monetization into a valuable marketing hook for other products to monetize, the proliferation of new ad networks and... More »
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