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Educational Features for Adult Industry Professionals

Paysite Power: Are You Ready to Invest in a Paysite?

Paysite Power: Are You Ready to Invest in a Paysite?
As we end another year and the excitement of 2016 lies ahead, a lot of people are already in cruise mode, focusing on their holiday shopping and getting ready to relax. For others, however, this is an exciting time and they’re busy working away on new site project to release in the new year. ... More »

Searching for Solutions: Expanding Your Affiliates' Global Reach

Searching for Solutions: Expanding Your Affiliates' Global Reach
Many companies spend time and resources to expand their market reach and actively promote their product in an effort to increase annual revenue. But all too often the behind-the-scenes mechanics are overlooked and frequently neglected. The ways in which an affiliate can promote your product can be ... More »

Adult Biz Should Learn More About Habit-Forming Products

Adult Biz Should Learn More About Habit-Forming Products
In the end, our industry has a leg up on mainstream. The psychological drive for sex is the best trigger there is. But spending some time understanding and wrapping a framework around how to create a habit-forming product could stimulate some new ways of thinking about product design. If you’... More »

Sizing Up Today's Social Media Networks

Sizing Up Today's Social Media Networks
Social media is filled with noise — noise of funny cats, political rantings, viral videos and, of course, porn. With more than a 1 billion people on social media, it is a major source of quality traffic and you want to capture as much as you can. The question is how do you stand out above the... More »

Paysite Power: What's the Bottom Line to Build a Site?

Paysite Power: What's the Bottom Line to Build a Site?
There’s rarely any shortage of ideas. I once had a brilliant one sure to make millions; the result of being bitched at 500 times for leaving the bathroom sink a mess — a disposable shaving splash guard. A prototype made out of a trash bag quickly proved that putting it on and disposing ... More »

All About Search: Advanced SEO for Dating and Cam Sites

All About Search: Advanced SEO for Dating and Cam Sites
There are many similarities between adult dating and cam websites. Unlike tubes, paysites, VODs and blogs, both dating and cam sites have unique challenges. They have minimal keyword rich content, their markets are saturated with white labels and some of the biggest brands have lost SEO traction in ... More »

All Are Welcome: Making Retail Sex Education Gender-Inclusive

All Are Welcome: Making Retail Sex Education Gender-Inclusive
If you’ve been paying any attention to the news lately, you’ve seen the increased media coverage of transgender and gender-diverse people. While not all of the press has been positive, I’ve seen plenty that is. The more we can talk about the experiences of transgender and gender-di... More »

Retailers Can Depend on Manufacturers for In-Store Marketing Support

Retailers Can Depend on Manufacturers for In-Store Marketing Support
How many times has this happened to you? You come up with a slam-dunk, home-run, touch-down of an idea for an in-store sales event. You’ve worked out all the logistical details to ensure the company mainframe can handle the event’s radical discount algorithms; you even built out the prod... More »

Traffic Patterns: Optimizing Retargeting

Traffic Patterns: Optimizing Retargeting
ExoClick was the pioneer in offering traffic retargeting in the adult space. So, what exactly is it? How does it work? What are the differences between positive, negative and personalized retargeting? How can you maximize the effectiveness of your retargeting campaigns and ensure long-term customer ... More »

White Label Webcams and What to Look for

White Label Webcams and What to Look for
While label cam sites were once one of the most popular cam promo tools in the adult industry. In recent years new tools have started to gain traction, and Google has taken steps to make it harder for white label owners to rank them organically. However, it would be a serious mistake to assume that... More »

BUSINESS ANALYSIS

Mobile Revolution's Impact On Traffic Acquisition

For companies steeped in traditional website promotion to desktop computer users, 2016’s mobile market presents some unique challenges and opportunities. Adult website owners in particular have... More »

Retailers Discuss Growth of LGBT Marketplace

Retailers and distributors are finding the popularity of products for gay couples and gay males in general is increasing. From marketing to new items, the category is evolving. At The Pleasure Chest,... More »

Manufacturers Discuss Approach to Lesbian Market

If necessity is the mother of invention, then the LGBTQ community is the mother of pleasure product innovation. As the old days of tacky packaging and toxic toys fall further into the past, lesbians have... More »
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