This is the last of a series of three articles focusing on specific ways that paysite owners can optimize the user experience and present sites and content in ways that attract modern customers and keep them coming back. I’ve started each article with the principle of the seven Ps: Prior prop... More »

By combining marketing elements and focusing on one basic message, you can develop a comprehensive, integrated marketing approach for your brand or product that will generate effective mileage for your advertising and PR dollars. Marketing that encompasses multiple channels, i.e., print, radio, TV, ... More »

As if the world of bitcoin and its copycats was not cloudy enough, criminal hackers are now targeting bitcoin and other cryptocurrency users via malware injections that can (and have) resulted in the loss of the user’s coins. While the more rabid of cryptocurrency supporters will likely dismi... More »

This is the second in a series of three articles focusing on specific ways that paysite owners can optimize the user experience and present sites and content in ways that attract modern customers and keep them coming back. Whether it comes to streamlining, keeping up with tech trends or increasing ... More »

Retargeting is often a very effective form of display advertising, because you only show ads to people who have already expressed an interest in your product or service. While the technique has already been widely accepted throughout the mainstream world, adult is still learning and understanding th... More »