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Educational Features for Adult Industry Professionals

Paysite Power: Looking at Tour Optimization

Paysite Power: Looking at Tour Optimization
Prompted by recent message board discussions on XBIZ.net, this is the second in a series of articles on paysite optimization. For the purpose of these couple of articles I’m focusing on tour optimization exclusively. In most cases there’s more than one right way to do things and what ma... More »

Seven Tips for Real-Time Bidding Success

Seven Tips for Real-Time Bidding Success
Real-time bidding (RTB) was first introduced to the online ad industry back in 2009. The aim was to create a more targeted way to advertise digital display ads (CPC, CPM). Advertisers are asked to bid for certain premium ad inventories supplied by publishers via ad networks, who act like a kind of s... More »

Tricks of the Trade: Just Compensation

Tricks of the Trade: Just Compensation
Didn’t you shoot a scene with her? When’s the video going to come out?” Whenever the topic comes up, my porno candle dims a little. This summer marks the second anniversary of one of the hottest performances of my career, and I’m beginning to think the video will never be rel... More »

The United States of Consumers

The United States of Consumers
It seems every year during the fall, a lot of attention within our industry shifts to Europe … with good reason. Yes, there are a number of tradeshows many of us attend to network with peers and strengthen and forge business relationships. And there are more than 500 million consumers within ... More »

Legal Reality: Sound Music Deals

Legal Reality: Sound Music Deals
Music is a big part of just about every kind of entertainment. It is, for example, an integral component of most motion picture productions from mega-budget movies to micro-budget indie films. Even a relatively large segment of adult videos include music. Online, the use of music is exploding all ov... More »

Brand Building: What’s In a Name?

Brand Building: What’s In a Name?
One thing I have to say about this wacky business I know and love, is that there are some pretty damn clever folks that abound in the sex toy biz. I have come across many names of products and stores that absolutely leave me in hysterics so I thought I would share them with you. Of course I have to... More »

Cam Biz: Social Media Offers A Hook

Cam Biz: Social Media Offers A Hook
Anyone who doubts for a minute that the adult webcam sector has come a long way need only consider the fact that the sector now has its own convention: Camming Con, which focuses on cams exclusively. These days, cam models and cam-friendly affiliates are operating in a much larger market than they w... More »

Sell Your Story: Brand Identity and Long-Term Success

Sell Your Story: Brand Identity and Long-Term Success
Whether you’re a retailer, a manufacturer, a web store, or a distributor; selling your brand is essential for success. Telling a brand story is basically using marketing to generate that company image you want tattooed to the minds of your customers. Is that image luxury? Fun? Romance? Youth? ... More »

How Sexologists Can Contribute to the Sex Toy Retail Industry

How Sexologists Can Contribute to the Sex Toy Retail Industry
One of the things I’ve noticed over the years is that there’s a disconnection between some groups of people who could be natural allies. Sexologists want to understand sex, and sex therapists and coaches are dedicated to helping people improve their sex lives. And as the sex retail world... More »

Understanding the German Live Cam Biz

Understanding the German Live Cam Biz
Germany is one of the worldwide top markets when it comes to traffic and profits in the adult industry. The most profitable services these days are webcams and dating. When it comes to webcam business, a lot of things have changed the past years. But on the other hand a lot of things are still the ... More »

BUSINESS ANALYSIS

Big Changes: Adult DVD, Pleasure Products Companies to Go Plus-Size

Big is Beautiful. This is a phrase the BBW (Big Beautiful Women) and BHM (Big Handsome Men) communities have espoused for a while. However, it’s been made clear recently, that the pleasure products... More »

The United States of Consumers

It seems every year during the fall, a lot of attention within our industry shifts to Europe … with good reason. Yes, there are a number of tradeshows many of us attend to network with peers and... More »

More to Love: Products Made for Larger Consumers, BBW Fans

It used to be that plus-sized items were made for larger women and, in the adult lingerie industry, for many a cross dresser as well. But the demand for adult products catering to larger women continues... More »
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