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Educational Features for Adult Industry Professionals

Risks: A Combative Stance

Risks: A Combative Stance
Taking a positive stance is a great coping mechanism that can keep you on track and moving forward. However, competition within the online adult entertainment industry is simmering past the boiling point and combining with forces beyond a website owner’s control — such as unexpected regu... More »

Mobile Trends: Tablets Are Taking Over

Mobile Trends: Tablets Are Taking Over
Earlier this year, the use of mobile apps overtook PC usage by American consumers for the first time in what signifies a shift in the way that audiences interact with the Internet, and information in general. According to comScore, 2014 kicked off with 55 percent of the Internet usage in the U.S. c... More »

How Studying a Site’s Traffic Will Help It Grow

How Studying a Siteâs Traffic Will Help It Grow
If you’ve been running a website for any length of time, you are no doubt familiar with the need to study your stats — either using a server log solution such as AWStats, a hosted third-party service such as Google Analytics, or a self-hosted, open source tool such as PiWik — or ev... More »

Slicing Up Today’s Adult Traffic Pie

Slicing Up Todayâs Adult Traffic Pie
It is a simple enough assumption by merchants: more potential customers equals more sales — but in the topsy-turvy world of Internet marketing, things are rarely as simple as they seem. Take for example the plight of adult website owners, who faced with declining conversion ratios (which they... More »

SEO: The Difference Between Whiners and Winners

SEO: The Difference Between Whiners and Winners
In the last year and a half Google has implemented many well-known patches to its algorithm. Panda, Penguin and Hummingbird are now household names for anyone who does even a very minimal amount of SEO work on websites, but Hummingbird was the most recent major change and it was announced almost a y... More »

Retail Rules of Engagement: Essential Customer Service Tips

Retail Rules of Engagement: Essential Customer Service Tips
The five fundamentals of great customer service at Deja Vu include the following: Acknowledge Identify Educate Personalize Close Wow your guests and increase your sales dramatically with these effective tips. Tip 1: Acknowledgement When guests step in the door they should be greeted with... More »

Placing a Focus on User-Buying Triggers

Placing a Focus on User-Buying Triggers
This is the last of a series of three articles focusing on specific ways that paysite owners can optimize the user experience and present sites and content in ways that attract modern customers and keep them coming back. I’ve started each article with the principle of the seven Ps: Prior prop... More »

Avoiding Missteps in Advertising

Avoiding Missteps in Advertising
I usually write about how to improve your business and the balance of your life from my experiences at JuicyAds. This month in celebration of the annual traffic Issue, I am writing about what I’m actually an expert at — buying and selling advertising. We are working hard this year at bu... More »

Integrated Marketing: Get More From Ad Dollars With Multiple Media Channels

Integrated Marketing: Get More From Ad Dollars With Multiple Media Channels
By combining marketing elements and focusing on one basic message, you can develop a comprehensive, integrated marketing approach for your brand or product that will generate effective mileage for your advertising and PR dollars. Marketing that encompasses multiple channels, i.e., print, radio, TV, ... More »

Sex Positivity for Sex Retailers

Sex Positivity for Sex Retailers
When customers come to your store or website, it’s important that they feel welcomed. That’s standard retail doctrine, but it plays out differently when you’re selling sexual products. Your company philosophy has a big impact on how you connect with customers and close the sale. S... More »

BUSINESS ANALYSIS

A Man’s World: Male Sex Toy Sales Continue Upward Trajectory

For many years, the very idea of a “male sex toy” was regarded by most people as something of a joke. The term brought to mind images of cheap, rubberized blowup dolls and their ludicrous puckered... More »

Sexual Enhancement Products and Shifting Consumer Attitudes

Over the history of the sexual enhancement products market, there have been two constants on which you can rely: strong sales and outrageous marketing claims. Whether the miracle promised by the manufacturers... More »

Mobile Traffic: Leading The Market Or Falling Behind?

Mobile traffic continues to generate much better sales rations than desktop traffic, and while the overall volume has not yet equalized, even on a smaller amount of traffic mobile can outperform larger... More »
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