Retailers are in a unique position of having both the marketing support of major manufacturers and the ability to develop custom promotions specifically for their own customers. The upcoming Fifty Shades of Grey movie release provide several opportunities for business owners to take advantage of bot... More »

We are hearing more frequently about pH in product advertising and in nutrition discussions these days, but many of us don’t understand the importance or the meaning behind “pH balanced.” What do these pH numbers mean and why are they so important? It behooves us to understand wha... More »

For those of you who haven’t been paying attention to the news, there is an epidemic in the online world and it’s getting worse. Last month JPMorgan Chase announced that 76 million households were affected by a recent security breach in which many individuals had their personal informati... More »

What role does sex education and concern for sexual health play in the manufacture and marketing of pleasure products? What value can be placed on the input of sex educators and experts? We contacted representatives of some high-profile novelty industry players and asked for their assessment. First... More »

Recently I have received a lot of requests from our readers regarding the requirements for a proper DMCA takedown notice. For those not familiar with a DMCA (Digital Millennium Copyright Act) takedown notice, it is a communication that is sent to an online service provider (OSP) by a party that owns... More »