opinion

Picking Your Niche

Recently, XBIZ World magazine asked several industry players, "If you had to choose only one type of niche content to market/sell, what would it be?"

Here's what they had to say:

If I could only choose one niche to promote, it would be a micro-niche, such as balloons, voyeur cams, midgets, hairy women, crack whores, latex, etc. I may not even be turned on by my chosen micro-niche, but I know there are communities of fetishists out there who are very turned on by it. They have their own forums, groups, meet and greets, and they can never find enough porn to keep them satisfied. The market may not be huge, but with only one niche to promote, micro-niches are an easy sell with less competition. Keep the members satisfied and they'll rebill month after month.
— Danny Collins, VoyeurDorm Cash

Dealing with the marketing of gay sites firsthand, I would have to say that the "Gay for Pay" straight-guy niche would have to be the one niche that I would choose to promote. Twinks had their day in the sun, but the concept of straight guys getting their first blowjob or topping a gay bottom is a turn-on for many and has existed for some time and [is] making a comeback. The straight-guy niche can also be created using multiple themes; from college frat guys to the businessman walking down the street. This rising niche is a hot commodity and is a great way for straight programs to get in on the gay market, and the money that can be made there.
— Juan Figueroa, Director of Affiliate Relations, PrideBucks

We would go with the cumshot/bukkake niche. With our three Brandon Iron sites, ClubPeterNorth and others, we believe Braincash should be the first sponsor to come to mind when promoting that niche. We have the best sites to promote that niche, and stats don't lie — conversion is amazing. No wonder MGPs like SpermShack.com have our products all over them.
— Pat L., Sales and Marketing Director, Braincash

I'm a big believer in the "obtainable" woman. The hot-girl-next-door type will always be in demand. It's a believable fantasy for us regular guys to hookup with one of them. Not saying it happens all the time, but we've all got at least a few good memories of those amazing women you could've met at work, the grocery store or coffee shop. So it becomes more likely that we can suspend disbelief and put ourselves in the scene instead of the male talent. Either that or interracial midget double-penetration creampie.
— Matt Kochtosten, Producer, Pink Visual Productions

With niches becoming quickly inundated, I would promote a unique niche. Unique niches are met with less competition while offering members content that cannot be found anywhere else. This content is not only unique from the subject or classification but more so because it has a certain creativity that both webmasters and surfers can really tap into and appreciate. Unique isn't necessarily a micro-niche like sucking toes, but more so can apply to the quality or style of the content. An example of this unique would be taking the gonzo-niche offline concepts and re-purposing the idea by having footage with close-ups while creating the sense of being part of the action. To advance to and remain in the forefront of marketing, offering a mixture of unique content to create a truly exclusive customer experience is a must.
— Janell, Affiliate Manager, XMoney

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
opinion

Free Agent Auteur: Casey Calvert Expands Her Directing Horizon

Now, having brought that highly-awarded polyamory trilogy to a close, Calvert is concluding the exclusive Lust Cinema directing chapter of her career and charting a new course out into open creative waters as a free agent.

Alejandro Freixes ·
profile

WIA Profile: Holly Randall

If you’re one of the many regular listeners to Holly Randall’s celebrated podcast, you are already familiar with her charming intro spiel: “Hi, I’m Holly Randall and welcome to my podcast, ‘Holly Randall Unfiltered.’ This is the show about sex, the adult industry and the people in it.

Women In Adult ·
trends

What's Hot Now: Leading Content Players on Trending Genres, Monetization Strategies

The juggernaut creator economy hurtles along, fueled by ever-ascendant demand for personality-based authenticity and intimacy — yet any reports of the demise of the traditional paysite are greatly exaggerated.

Alejandro Freixes ·
opinion

An Ethical Approach to Global Tech Staffing

One thing my 24-year career as a technologist working to support the online adult entertainment industry has taught me about is the power of global staffing. Without a doubt, I have achieved significantly more business success as a direct result of hiring abroad.

Brad Mitchell ·
opinion

Finding the Right Payment Partner

Whenever I am talking with businesses that are just getting started, one particular question comes up a lot: “How do I get a merchant account?” It’s a simple question, but it has a complicated answer.

Jonathan Corona ·
opinion

The Taxman Cometh for Every Business

February may be the month of romance, but it is also a time when we need to think about something that inspires very little love: taxes. April is not far away, and the taxman is always waiting. This year, federal and most state income taxes are due Monday, April 15.

Cathy Beardsley ·
Show More