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Business Features for Adult Industry Professionals

A Man’s World: Male Sex Toy Sales Continue Upward Trajectory

A Manâs World: Male Sex Toy Sales Continue Upward Trajectory
For many years, the very idea of a “male sex toy” was regarded by most people as something of a joke. The term brought to mind images of cheap, rubberized blowup dolls and their ludicrous puckered mouths, or clumsy penis pumps that looked more like medieval torture devices than something... More »

Sexual Enhancement Products and Shifting Consumer Attitudes

Sexual Enhancement Products and Shifting Consumer Attitudes
Over the history of the sexual enhancement products market, there have been two constants on which you can rely: strong sales and outrageous marketing claims. Whether the miracle promised by the manufacturers of items like penis enlargement pills was manifest or implied in its marketing claims, comp... More »

Mobile Traffic: Leading The Market Or Falling Behind?

Mobile Traffic: Leading The Market Or Falling Behind?
Mobile traffic continues to generate much better sales rations than desktop traffic, and while the overall volume has not yet equalized, even on a smaller amount of traffic mobile can outperform larger desktop impression acquisitions by a very wide margin. The issue for marketers is now the fact th... More »

Traffic: Finding Tomorrow's Money Today

Traffic: Finding Tomorrow's Money Today
In a challenging and unsure market like the one that the online adult entertainment sector has become, companies must find opportunities for growth wherever they arise. Just as they do for mainstream businesses and entrepreneurs, emerging markets represent a potential means for adult businesses to g... More »

Consumers Embracing BDSM, Fetish Products Like Never Before

Consumers Embracing BDSM, Fetish Products Like Never Before
By all accounts, consumer interest in BDSM has grown in recent years, a trend that some observers of the market attribute to the popularity of the “50 Shades of Grey” trilogy. Whatever its inspiration, increased competition within the BDSM/fetish pleasure-product sector has spawned the d... More »

White Labels Turn Gray

White Labels Turn Gray
White labels are evolving as marketers continue to refine their use is leading to some interesting new developments in the dating niche. For the uninitiated, the dating site white label phenomena started for several reasons. The main two were a matter of brand continuity and facility. Previous mark... More »

Playing for Keeps: Future of the Fetish/BDSM Market

Playing for Keeps: Future of the Fetish/BDSM Market
It doesn’t take a degree to figure it out, but Dr. Clockwork is happy to remind everyone that BDSM and fetish consumers are a very unique market. “They’re a very discerning group of people,” says the President/Mad Scientist of Dr. Clockwork’s Home for Electrical and Me... More »

Micropayments Making Headway in the Adult Space

Micropayments Making Headway in the Adult Space
For years adult online business owners have looked at payment models like iTunes with envy. Massive traffic portals that maintain payment information from a massive amount of consumers and provide one click payment functionality for content providers. Now the micropayment method of billing consumers... More »

Alternative Payments Go Beyond Cryptocurrency

Alternative Payments Go Beyond Cryptocurrency
In recent months most of the talk about payment trends has centered on bitcoin and other forms of cryptocurrency, but as that feeding frenzy appears to be cooling down, several other alternative forms of payment are continuing to gain greater acceptance. Unlike Bitcoin which has a lure based on anon... More »

The Importance of Diversification

The Importance of Diversification
Over the last several years, the challenging conditions of the online adult entertainment market have laid waste to more than a few companies, and left many other companies cutting back and tightening their belts just to survive. At the same time, the market’s overall decline has created oppo... More »

EDUCATIONAL FEATURES

The Buzz Behind Cloud Hosting

The cloud. It’s everywhere (kind of literally, actually) and everyone’s talking about it. But what the hell is it? The cloud is used to market so many different services and technologies that... More »

Initiating a UDRP Claim

During the 1990s, the Internet emerged as a common platform upon which individuals and businesses, for both commercial and other purposes, could interact and conduct business via websites. As is commonly... More »

Giving Your Website a Health Check

In addition to logging into sites run by my CMS software customers, I join a good number of websites throughout the year. Once in a while I’m impressed but usually surprised is the word that comes... More »
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