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Business Features for Adult Industry Professionals

The Digital Factor: Industry Execs Discuss Trends in E-Commerce

The Digital Factor: Industry Execs Discuss Trends in E-Commerce
The concept of selling sex toys and sexy attire via mail-order existed long before the Internet, but e-commerce has made it much more widespread than it was back in the 1970s and 1980s (when Adam & Eve led the way with mail-order condoms). These days, the Internet is a major destination for purc... More »

Keeping Pace With The Evolving Market Spells ‘Success’ For Distributors

Keeping Pace With The Evolving Market Spells ‘Success’ For Distributors
Change is hard to accept. It means adjustment. Shifting. Re-organization. Cost. And that can be jarring and, in turn, a big headache when you’re comfortably set in your ways as a business and, supposedly, operating a tight ship that’s, one would think, running a smooth course. But in thi... More »

Making The Future: Major Pleasure Product Trends for 2015

Making The Future: Major Pleasure Product Trends for 2015
Although sex toys have been around for centuries, they have never been more plentiful or more profitable than they are in 2015. The business-oriented website The Street has estimated that annual sex toy revenues, which currently total about $15 billion annually, will leap to $52 billion by 2020. The... More »

Retail Revival: Aggressive Marketing Fuel Brick-and-Mortar Adult Retail

Retail Revival: Aggressive Marketing Fuel Brick-and-Mortar Adult Retail
Brick-and-mortar sex shops have been a staple of the adult entertainment industry for many years. The digital age, with all its technological advances, has not made them obsolete. However, it is forcing them to evolve, and in 2015, important brick-and-mortar adult trends include extensive digital an... More »

CPA Networks: The Next Big Boom?

CPA Networks: The Next Big Boom?
There used to be a huge difference between the payouts an affiliate program would offer their best whales compared to the tier one amounts offered to ordinary webmasters who were only able to send a few sales each month. Meanwhile many paysite owners were at the mercy of publishers charging prepaid... More »

Cams Sector Placing Focus on Mobile in 2015

Cams Sector Placing Focus on Mobile in 2015
Throughout 2014, live webcams remained one of the most robust sectors of the adult entertainment industry. And as 2015 progresses, prominent cam trends to be on the lookout for include mobile optimization, widespread use of social media as a marketing/promotional tool, and new promotions in developi... More »

Mobile: Fight for Platform Supremacy Drags On

Mobile: Fight for Platform Supremacy Drags On
Mobile connectivity has now matured and seems to be used by nearly everyone, but the fight for platform supremacy continues to rage across carriers, continents, device manufacturers and software systems. While some adult specific moves in 2014 were significant to open up new carriers, channels and ... More »

Mobile, Niche Marketing a Priority for Dating Sites in 2015

Mobile, Niche Marketing a Priority for Dating Sites in 2015
Professional matchmaking has been around for centuries, but in recent years, Internet dating has taken it to a whole new level. The online dating sector continues to evolve as technology evolves, and noteworthy adult dating trends to look out for in 2015 include increased use of mobile devices, cont... More »

In 2015 Paysites Focus on the Hunt for Traffic Sources

In 2015 Paysites Focus on the Hunt for Traffic Sources
The adult membership website model made a long list of webmasters rich in the 1990s and 2000s. But in recent years, the paysite sector has become increasingly challenging. Paysites find themselves competing with everything from free adult sites to webcam sites, which have turned out to be one of the... More »

New Technology, VAT Rules are the Focus of Billing in 2015

New Technology, VAT Rules are the Focus of Billing in 2015
As adult entertainment continues to evolve, so do the methods in which consumers pay for it. 2015 is shaping up to be an interesting year for adult billing, and major trends to watch out for in the new year range from new VAT regulations in the E.U. to chip-and-PIN technology making its long-awaited... More »

EDUCATIONAL FEATURES

Paysite Power: It All Starts With the First Impression

I’m excited to share that this is my first Paysite Power article since becoming a back to back XBIZ Award winner. Aside from winning our third Software Company of the Year award in four years for... More »

The 7 Wonders of Customer Service

In a global digital business ecosystem like the online adult industry offering a range of products to either consumers or B2B, you need the support of an on the ball customer service department. The Internet... More »

Analyze Choices When Acquiring Domains

According to the Verisign Domain Report (January 2015), the third quarter of 2014 closed with a base of 284 million domain name registrations across all top-level domains (TLDs). Verisign goes on to report... More »
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