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Affiliate Tools Adapt as a New Breed Replaces Those Who Have Exited

Affiliate Tools Adapt as a New Breed Replaces Those Who Have Exited
The swirling may have finally stopped as rampant consolidation of sponsors and a mass exodus of webmasters have created what may become a new wave of prosperity within the adult industry online. The number of hobbyists and part-timers has diminished at a frantic pace in the last few years, but a ne... More »

Content-Based and Interactive Adult Websites Both Offer Valuable Opportunities

Content-Based and Interactive Adult Websites Both Offer Valuable Opportunities
Online adult entertainment has become more and more diverse over the years, and for those who are experts at affiliate marketing, there are many different types of websites to promote. With content-driven membership sites, affiliates are typically promoting downloadable or streamed erotica. But wit... More »

Industry Execs Talk Trends in Affiliate Marketing

Industry Execs Talk Trends in Affiliate Marketing
Affiliate marketing has been a profitable part of the adult Internet since the 1990s, and a long list of adult companies have prospered over the years by refining their affiliate marketing skills. The world of adult affiliate marketing is much more competitive and demanding than it was in the past,... More »

Lube Manufacturers Discuss Regulations, Formulas and Marketing

Lube Manufacturers Discuss Regulations, Formulas and Marketing
The importance of lubricants for a healthy sexual experience has always been true. But today, customers are looking for specific elements in lubricants, the FDA has issued stringent requirements for the products, and manufacturers are finding new ways to appeal to their customers. Cassie Pendleton,... More »

Making an Impact: Smart Packaging and Branding Sells Sex Toys

Making an Impact: Smart Packaging and Branding Sells Sex Toys
From erotic videos to professional domination to strip clubs, the adult entertainment industry can be extremely visual. Appearance counts. Aesthetics matter. And that certainly holds true when it comes to sex toys. Packaging, for sex toys, is a vital part of sales and marketing. Effective packaging ... More »

Pleasure Products Manufacturers Discuss Trends in Designs

Pleasure Products Manufacturers Discuss Trends in Designs
When it comes to sex toys, one might think that not much has changed since the days of polished paleolithic siltstone. Form took a big step with the advent of plastics, and function allowed some innovation when electricity came along but, beyond that, the more things change the more they stay the sa... More »

Sex Toy Manufacturers Aggressively Pursue Mainstream Marketing

Sex Toy Manufacturers Aggressively Pursue Mainstream Marketing
Sex toys have been a lucrative, profitable part of the adult entertainment industry for decades. But in recent years, sex toys have — much like BDSM — become increasingly mainstream. More and more, sex toy manufacturers have been looking to mainstream outlets like The New York Times and ... More »

Lingerie Manufacturers Innovate Production, Delivery of Fashion Catalogs

Lingerie Manufacturers Innovate Production, Delivery of Fashion Catalogs
Creating a fashion catalog is a major undertaking. Companies appealing to wholesale or retail clients all put considerable effort and enthusiasm into making their catalogs the best they can be. At Shirley of Hollywood in Hollywood, Calif., director of design Dana Walczuk says the process takes mont... More »

A Look at Ad Networks

A Look at Ad Networks
When ad networks started surfacing in the adult industry nobody knew quite what to make of them. At that time most webmasters were either affiliate program owners, affiliate webmasters, or both. Gradually, as an increasing number of affiliate programs adopt an invite-only policy and smaller affiliat... More »

The Move to Mobile: Many Forward Thinkers Believe in ‘Mobile First’

The Move to Mobile: Many Forward Thinkers Believe in ‘Mobile First’
The recent news about mobile is coming from the content side of the business because of three recent announcements by tech giants. First Google stopped politely suggesting site owners to become mobile friendly and with their Mobilegeddon update they decided to start demanding compliance instead. Th... More »

LEGAL PERSPECTIVES

Law Between the Sheets: Independent Contractor or Employee?

All too often, adult business operators spend so much time focusing on things such as obscenity, record-keeping and intellectual property that they neglect some important corporate issues, including taxation... More »

Courtrooms in the Cloud: For 2257, What Comes Next?

In resolving the latest assault against 18 U.S.C. § 2257, a three-judge panel of the 3rd U.S. Circuit Court of Appeals roundly rejected the Free Speech Coalition’s broad assault on the substantive... More »

Raising Capital: New SEC Rules May Be a Crowdfunding Game Changer

On Wednesday, March 25, the Securities and Exchange Commission announced its unanimous approval of the final rules for Title IV of the Jumpstart Our Business Startups Act, also known as the “JOBS... More »
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