Home > Features > Behind Every Director Is A Hard-on • Bookmark   • Newsletters   • Register Search Options

FEATURE

Behind Every Director Is A Hard-on

Behind Every Director Is A Hard-on

September 19, 2008
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.72%
Yes, but in a few years
  37.59%
No
  22.70%
Out of 141 votes. Results based on votes submitted by members of XBIZ.net social network.

" The results of these bad decisions are evident in the shoddy work on titles that stagger out the door and drop dead behind the warehouse "

Just what is it that porn directors do, anyway?

It could be fairly said about some directors that you still wouldn't know what they do even if you spent a day on their sets. However, for the few good directors who create the bulk of high-quality, high-earning titles that come out of Porn Valley, the fair answer to the question of what they do is "everything."

In X-rated cinema, a conscientious director first proposes a project to a producer, submits a budget and proposes cast list, secures funding and writes a script (if it's a feature). He then goes on to cast the show, negotiate with agents, scout locations, rent equipment, wrangle a crew, secure a permit, arrange for food and supplies, gather up everything from douches to dildos and finally, after weeks of preparation, sits behind a video monitor for 14 hours at a stretch, telling every single person on the premises exactly what to do next. Even post-production often is left to the director.

Given the responsibilities of such a post, you'd think that producers would be eager to retain the best candidates available and reward them handsomely. But noooo. In porn, the tendency to start at the wrong end of the cow is widespread. Rather than pay the cost of hiring the right person to handle the gig in the first place, producers spend a lot of time and money on salvage work and damage control in the wake of having saved a few bucks by using an amateur, a scam artist, a film-school dropout who considers shooting sex beneath him or a raincoater who intends to take his compensation in trade from the female cast.

The results of these bad decisions are evident in the shoddy work on titles that stagger out the door and drop dead behind the warehouse, in the rotten-egg reviews, in the bad reputations of badly managed companies and, most of all, in the lack of good news on the bottom line at the end of the year. No matter how much you save as a producer by getting directors on the cheap, if they can't make a hot picture, you lose in the end.

Now this would seem pretty obvious and hardly in need of explaining, but having been both a producer and a director, I'd have to say it ranks right up there with the disappearance of Jimmy Hoffa among unsolved mysteries. When it comes to picking directors, most producers are clueless. What they want is a whole lot of work at a very low price, and that hunger grows more intense as the scramble to turn a profit in an increasingly difficult market gets more frantic.

With all other production costs going up — from talent to permits to equipment rental to locations — what's left to cut in a desperate attempt to deliver some kind of profit margin? Too often, the director's compensation goes on the chopping block, which merely perpetuates the downward spiral this business has been experiencing during the past few years.

First of all, no matter how many people say it how many ways, it's simply not true that any schmuck with a video camera can make a picture — or a successful one, in any case. Many skills and gifts are needed to get the kind of heat on mylar that makes for durable hits.

A good porn director has to know something about the technical aspects of video production, something about visual esthetics, something about unit management and a whole lot about sex. That's the material here, and directors who don't understand or care about it won't be able to make that material happen. They don't need to be great visionaries of the screen, but they do need to follow the axiom of the late, great Bruce Seven: "Behind every successful video is one guy's hard-on. The rest is bullshit." If the director isn't excited by what's being shot, why would anyone else be? And if the director is making less for shooting a long, grueling day than a single performer makes for doing a single scene, how much of his own personal inspiration is he going to invest in any given project? There is some relation between what people are paid and how much they care about what they do.

I remember once telling a producer who was shocked at what I wanted to shoot some big, labor-intensive product that in video, as anywhere else, "you get what you pay for." He jumped up, red-faced, slammed his fist on the desk and shouted, "I refuse to accept that!" Having transcended mere logic, I was left to ponder what he thought he should get — something he didn't pay for?

Years later, alas, I know the answer. That's exactly what some producers hope to get from directors: what they don't pay for. Would they choose a lawyer or dentist with that expectation? I doubt it.

Right now, directors are caught in the great squeeze between rising expenses and declining revenues as the most expendable line item. Considering how much rides on their commitment and good judgment, it's no wonder that companies are having such problems coming up with titles that sell. The guys making those titles neither know nor care what needs to be done to make them winners.

The result is an ongoing brain drain at the top of the production chain. Genuinely effective directors quickly realize that they'll have to fight for a decent wage on every project, that the work expected of them won't expand indefinitely and that their working conditions will never improve for as long as they sell their labors to producers who don't even know what those labors entail.

Thus, good directors pretty quickly become producers themselves — either finding investors or pooling their cash with other directors or just scraping together the money themselves — and start releasing their own titles. Not surprisingly, if you look at many of the biggest-selling shows of recent years, you'll see producer-director lines leaving most everything else in the dust.

More and more, especially in the gonzo and niche-market categories, the spoils go to the one-man operations in which a single individual with a strong sense of what needs making corrals the elements, runs the camera, does the cutting, designs the packaging, signs off on everything and builds a sturdy audience for future releases.

The only way anyone is going to work that hard for someone else is to be paid accordingly. Any other approach to securing directing services invites sloth and thievery, which is exactly what most of the X-rated releases on the racks today reflect. Just remember, before you decide to shave that last nickel off the director's fee, this is the person who will be alone with both your money and your movie. Then think it over again.


EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

eroFame

Oct 05 - Oct 07
Hannover, Germany

EXXXOTICA Edison

Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!