Home > Features > Country Snapshot: Spain • Bookmark   • Newsletters   • Register Search Options

FEATURE

Country Snapshot: Spain

Country Snapshot: Spain

September 16, 2008
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.88%
Yes, but in a few years
  36.90%
No
  23.21%
Out of 168 votes. Results based on votes submitted by members of XBIZ.net social network.

" service tends to be either top-notch or miserable "

Since Spain is my current home, I write this particular country snapshot outlining its Internet and telecoms characteristics with a degree of practical experience.

Specifically, I live in the middle of nowhere; on a vacation island called Tenerife off the northern coast of Africa, which is actually 1600km away from mainland Spain, but administered by it.

Upon arrival here five years ago, I had no other alternative than to approach the state incumbent Telefonica for my Internet connection, which never arrived.

After eight months of waiting, we moved to another part of the island where it was installed the next day; reflecting a trend that I have noticed: service here tends to be either top-notch, or miserable — alas often the latter.

About 25 million Spaniards have access to the Internet at this time; some 63 percent of its 40 million strong population — and the web therefore features in most households.

However, as I have learnt the hard way, most Spanish people do not speak English; and why should they? It stands to reason therefore that if you are to start making more money from Spain, you should start communicating with them in their native language.

Doing so will help convert not only traffic from Spain itself, but also from the 20 predominately Latin American countries that speak Spanish as their primary language, not to mention the vast Hispanic market within the U.S. itself. It is estimated that there are approximately 500 million Spanish speakers worldwide, making it the third most spoken language after English and Chinese.

Remember though that card penetration in most of these countries is still relatively poor, so phone billing is a prerequisite if you are to start making money from these emerging markets.

As for Spain proper, whilst card usage here is more commonplace, the Spanish like the anonymity and convenience of paying you via a device that practically all of them have access to — the phone.

Despite being a Catholic country, Spain retains an overall tolerance to porn and remains the headquarters of one of adult's best known hardcore brands: Private. Born in the same year that I was way back in 1965, their magazine acted as the catalyst for my subsequent lifelong appreciation of hardcore erotica, and is still available at Spanish newsstands to this day.

As for being online, Spain has caught up with the rest of Europe and the surge in Internet usage whilst being based here has been noticeable; with the local PC store often being the busiest in town.

As Spain enters into a period of pronounced economic uncertainty, more Spanish people will be staying at home this winter to entertain themselves by checking out your web offerings.

Thankfully, a picture really does say more than a thousand words, but if you want to convert a curious Spanish surfer into a paying one, remember to do so en Español.


OPINIONS & VIEWS

Finding the Right Payment Business Model

One consistency among nearly all paysite owners is that they are creatures of habit. After all, how else could someone tirelessly produce or procure similar content steadily in order to update their commercial... More »

What Payment Plan Suits Your Bottom Line

The most disappointing aspect of merchant processing is having to tell a merchant that all domestic options have been exhausted and that there isn’t a bank in the U.S. willing to open a merchant... More »

The Journey Toward Artificial Intelligence in Processing

Let’s be honest. If you’re running a company you spend most of your time trying figure out what the hell is going on. Then you spend the rest of your time — what’s left of it —... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!