Home > Features > Online Marketing Tips • Bookmark   • Newsletters   • Register Search Options

FEATURE

Online Marketing Tips

Online Marketing Tips

September 6, 2008
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  40.00%
Yes, but in a few years
  37.14%
No
  22.86%
Out of 140 votes. Results based on votes submitted by members of XBIZ.net social network.

" Test, measure, rinse, repeat. "

Recently, XBIZ World Magazine asked several industry players "What is your favorite online marketing, sales and/or advertising technique?"

Here's what they had to say:

One of my favorite marketing techniques is Niche Marketing, but not in the way most of us think of it. We use niche marketing for our websites, sure, but I like to use it in the industry community. By attending events with small, intimate groups, association events, smaller dinners or even smaller shows allows me to better connect with more people. Less is more. If I'm at an event with 1,000 people I might speak briefly to half or a quarter, but at a small dinner of 15, I'm able to better interact with all and more likely to form lasting relationships.

— Rainey Stricklin

Having worked in media for many years, I've seen and sampled almost every marketing vehicle, and my current favorite is the blog. I began publishing on XBIZ blogs on a whim but have quickly become addicted to the venue, and recognize that the relevant word still holds great power used judiciously and with purpose. To encourage education, spur innovation, recognize greatness and contribute to the greater global discussion – all while promoting my company and our clients… what in business could be more motivational or more fun?

— JoeD, Webbilling

Test, measure, rinse, repeat. The great thing about online marketing is that you can almost always track/quantify the results. This allows you to try multiple variations or approaches simultaneously and compare the effectiveness of any variation. I consider multivariate or even basic split testing to be a sort of meta-technique that enhances almost every other technique.

— Jeff Random, THROB.com

I like a multi-prong approach where the marketing message is seen in many forms in order to reinforce in the viewers mind the idea that the product is popular. Having a website with info about the product is part of the hype, but it is also the ultimate selling tool, since it delivers info on the product and the value of it, and then the call to action to purchase the product. Advertising on search engines gets the name of the product out there and drives sales, as does using advertising networks and affiliate programs that run your banners. Running print newspaper) and radio/satellite advertising can also help get the word out if the product works for that kind of campaign. If you have a great product, advertising helps to get people to see it, and when they buy and like it, they will tell others (i.e. viral marketing). You can have a crappy product and still and make money in the short term through viral marketing but negative feedback can also threaten any long term growth. The bottom line is to always make sure that the marketing messages reinforce and complement each other and use different marketing channels.

— Brandon Shalton, T3Reports.com

It's really hard to choose between guerrilla and viral marketing. They are both great forms to use when marketing on traditional platforms or in lieu of them. Combining the two when done right, can really make an impact. I think having a solid product and campaign is more important, and getting the message across can be as creative as you want, as long as you're clear what the product is.

— Jenni Dahling, HowIGotRich.com


OPINIONS & VIEWS

Witnessing a New Dawn in Adult?

Last month I was asked by XBIZ to provide a short blurb for a magazine feature that asked the question: “What will the paysite market look like five years from now?” What I said was, “I’m... More »

See Bigger Picture, Participate and Stand United

Anyone who’s worked in the adult industry in the past five years knows the challenges we’ve faced. Some people have even questioned staying in the business. After all, between cheap content,... More »

Developing, Launching New Products

Last fall I discovered that voice-to-text had finally become useful on my mobile. It was 85 to 90 percent accurate in a quiet room. It felt like magic. Since then, my morning walk to work in Barcelona... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

eroFame

Oct 05 - Oct 07
Hannover, Germany

EXXXOTICA Edison

Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!