Home > Features > Thexis Hits Gay Target Market • Bookmark   • Newsletters   • Register Search Options


Thexis Hits Gay Target Market

Thexis Hits Gay Target Market

May 20, 2008
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" All twinks aren't the queeny gay boys we often see them portrayed as. "

When one thinks of fetish videos, an image often comes to mind of a large, hairy men engaging in rough hardcore sex.

Not necessarily, says Thexis LLC.

Based in Scottsdale, Ariz., Thexis LLC puts its focus on the younger men in the industry: pretty boys in the 18-23 category who just happen to like their sexual fantasies a little more diverse than the normal vanilla fare.

"The funny thing is, Thexis is our main corporate company but no one really knows what or who Thexis is, so we always release from and use our main studio, which is SaggerzSkaterz Studio," said Vice President of Sales and Marketing Andrew Yancey. "We also release titles under our other studio, Foot Buddies."

Founded back in 2003 by Shot Oakley, Thexis is now helmed by his former business partner Zak Miller.

"Years ago, I worked in Hollywood making commercials and just got burned out," Miller said. "My friend, Dave DeMaria, told me how successful he was with his sites and the rest is history."

Miller took an approach from the beginning that he didn't want [his sites] to be like every other twink website out there.

"I wanted it to be more realistic," he said. "All twinks aren't the queeny gay boys we often see them portrayed as. They're surfers, they're skaters, they're the boy next door we all grew up with and lusted after."

"SaggerzSkaterz Studio is our main studio where we produce our own twink line, such as our spanking and skater lines," Yancey said. "Our studio also does co-branded DVDs in conjunction with other studios like Boy Crush."

Miller and Yancey met while Yancey was the webmaster for JustUsBoys.com and they "quickly became friends, talking daily about everything under the sun."

"I got started in the adult business in late 1998," Yancey told XBIZ. "Having worked with companies like Channel 1 Releasing and JustUsBoys.com has really given me a solid base in my field. Now I handle online marketing for our studio, our membership sites, our soon to be launched Undie Twinks.com and our brand new affiliate program SkaterBucks.com."

With so many different lines, Thexis LLC has produced dozens of titles.

"If you count everything, including the small titles from back in the day that didn't get much distribution, I'd say we carried around 45 titles," Yancey said.

When asked about having exclusive models working with them, Miller said "The answer to this question is a yes-and-no answer for us. There are many models that we have worked with who have never gone to work with other companies, simply because they love working with us. We do give incentives to select models that do work solely for our studio."

On the DVD industry making its move to online distribution, Miller remarked, "We're actually a couple steps ahead of the game. We've had our content online for a while now, and we're in the process of expanding the reach of our studio online. We also have several of our movies online with PPV/VOD companies like Maleflixxx and AEBN, but we're always looking to increase sales and exposure."

"We think that change is always good," Yancey added. "As long as we as a company adapt and grow with these changes. There will always be people that want porn, and we'll always find a way to give them what they want."


Porn ‘Public Health Crisis’ Is False, Dangerous

We are witnessing the early stages of a moral panic, the likes of which we have not seen since the Reagan Administration. As I write this, there are 27 states in the process of passing mandatory porn... More »

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!