Home > Features > Channel 69 Video • Bookmark   • Newsletters   • Register Search Options

FEATURE

Channel 69 Video

Channel 69 Video

May 9, 2008
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  40.00%
Yes, but in a few years
  37.14%
No
  22.86%
Out of 140 votes. Results based on votes submitted by members of XBIZ.net social network.

" If they want the best of the niches, they come to me. "

Ami Ben really knows his customers. And they know exactly what to expect of the niche products that Ben's Channel 69 Video produces.

"They all know my company has the best specialty products," Ben says. "If they want the best of the niches, they come to me. Once I get that kind of customer, they're customers for life." Ben specializes in big ladies, hairy babes, huge breasts, horny people of all ages, different ethnicities and various combinations of those niches. Channel 69's "Chunky Chicks" series has almost three dozen titles, as do the hairy-girl and big-boob lines.

"We've added some gay and bi material," Ben adds, "but with those we still work the niches, like older guys, hairy guys, not the same old stuff." Channel 69 doesn't follow in anyone's footsteps, and does not try to keep up with the Vivids and the VCAs. Ben and his crew are happy working the nice little gold mines that don't fit the business models of the big studios.

Ben started in the distribution end of the business in the early 1990s and did well enough with his video stores to move into production about 11 years ago. But working the niches is a very different business from mainstream porn.

"I have shoots going all the time in Europe and Brazil," says Ben, "and I even have an in-house director, because it's very expensive and difficult to find these special ladies." The rarity of big, sexy, hairy and horny ladies means that Channel 69 can't just schedule four girls for a one-day shoot and crank out a flick. Some movies take more than six months just to shoot scenes.

The capital requirements for this genre of porn, therefore, exceed those for mainstream girly or gay movies, because Ben may have to save some big-bust, big-babe or hairy-girl scenes for months until he's got four great scenes for a movie. "We don't do one-scene flicks and we don't compromise," says Ben.

"We have just one price structure, too," he says, "with no catalog, no compilations and no reduced prices. Our customers are very picky, and they come back." And when they do, they pay full price, every time, for every product — no exceptions and no discounts.

"It's because of the quality," states Ben, "that the prices are kept high. We don't work for the masses, so we don't care if we sell 1,000 or 500 because we're not just looking at today. We're still selling movies we made 10 years ago." At full price, of course.

Ben has seen a real increase in niche "in the last year particularly," he says. "We sell well on the Internet, we do a lot of store business and we keep tabs on things." Reacting to the increase in niche offerings, Ben has diversified by combining various niches into what could be called multi-niche movies.

"For each niche we are now trying to mix and match," Ben explains. So instead of just big ladies, you can get big Latin ladies, big and hairy black ladies, big-boob and mature Asians — any and every combination you can imagine. And authenticity is never sacrificed, which is why Ben decided long ago "to keep the prices high to reflect the quality."

It's worked out quite well, and the quality shows in every detail, from video quality to casting. "A lot of companies do MILFs with 30-year-olds, which is crazy," Ben says. "We do MILFs that are real women, and when we do 40- and 50-year-olds, they're all really in their 40s and 50s. And then we categorize the MILFs with every ethnic group. Like I said, mix and match."

"We have one price structure, and that won't change," Ben says. "And we will never compromise on quality. Period." On the other hand, Ben is committed to staying abreast of advancing technology, which is why his website offers VOD, streaming movies by the minute and all the other bells and whistles.

"With this business model," Ben says, "you have to be very disciplined, often holding material for months until you get more like it." As expected, Ben admits to being just as picky about packaging, distribution and everything else.

This pickiness is what Ben's customers depend on, of course, and there is little doubt in his mind that Channel 69 can target and capture a lot more customers who are willing to pay top dollar for top quality. "I've kept a pretty low profile," Ben admits, "but I'm thinking of doing a little more PR now."

Running down the checklist of success, Ben has a dedication to quality, the best manufacturing and packaging, a full-service website and a successful niche business model. Sounds like there's enough exciting and newsworthy material there for few great press releases. No doubt about it: Channel 69 is really tuned in.


OPINIONS & VIEWS

See Bigger Picture, Participate and Stand United

Anyone who’s worked in the adult industry in the past five years knows the challenges we’ve faced. Some people have even questioned staying in the business. After all, between cheap content,... More »

Developing, Launching New Products

Last fall I discovered that voice-to-text had finally become useful on my mobile. It was 85 to 90 percent accurate in a quiet room. It felt like magic. Since then, my morning walk to work in Barcelona... More »

Tips to Improve Your Marketing Game

Back in the day, affiliates and traffic would virtually fall in your lap — and yes, the pun is intentional. You built a site, threw up some banners and, somehow, made money. Today, with the influx... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

eroFame

Oct 05 - Oct 07
Hannover, Germany

EXXXOTICA Edison

Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!