Home > Features > Where's the Traffic? • Bookmark   • Newsletters   • Register Search Options

FEATURE

Where's the Traffic?

Where's the Traffic?

April 15, 2008
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  40.00%
Yes, but in a few years
  37.14%
No
  22.86%
Out of 140 votes. Results based on votes submitted by members of XBIZ.net social network.

" Alexa can give a fuzzy comparative picture of what's happening. "

It's notoriously difficult to get precise statistics about adult websites, mostly because the vast majority of the adult industry is privately held and no one's volunteering much information. When they do, it's often with a "wink, wink; nudge nudge" effect that's universally understood within the industry.

Even though it's notoriously biased and imprecise, Alexa can give a fuzzy comparative picture of what's happening. In the mainstream world, Google is an undisputed traffic leader with a steady Alexa rank of 2 and a global reach of 26.5 percent of the Internet's traffic. Most of the traffic (25.9 percent) comes from the U.S., with Chile, Brazil and India being the next largest contributors at slightly less than 4 percent each. Eighty-four percent of sites on the web are slower than Google, but it's a search engine. Its job is to be fast and accurate.

Compare those figures to venerable thumbnail gallery link list The Hun's Yellow Pages. In the days before tube sites, The Hun was a dynamo, attracting, trading and selling traffic at a dizzying pace. Webmasters were willing to sell their souls for just a brief appearance on The Hun's pages. In January, The Hun's Alexa ranking was 3,490, down 943 over the previous three months. It reached only .0525 percent of the traffic on the web, down 14 percent from three months earlier, and the average viewer only visited 1.5 pages on the site. The biggest contributor to its traffic (31.5 percent) was the U.S., followed by the U.K. at 11.4 percent. Alexa called The Hun a "fast" site because it loaded more quickly than 65 percent of the rest of the web … but it's a link list. What's to load?

The sites getting the lion's share of porn traffic these days are the tubes, despite their comparably poor load times. YouPorn was ranked 37 by Alexa in January, climbing 15 since October. It reached 1.52 percent of the world's web traffic, up an astounding 61 percent over October's level. The average user (primarily from the U.S., Germany and France) viewed 12.1 pages on the site even though 63 percent of sites on the web loaded more quickly. Evidently, although they might abandon a slow search engine or link list, a lot of people don't mind waiting for video.

Xtube ranked 184 on Alexa in January, up 71 over three months earlier. It reached 28 percent of the global web population (up 56 percent over October), overwhelmingly from the U.S. The average user viewed 19.5 pages per visit even though 71 percent of the sites on the web were faster.

PornoTube, with an Alexa ranking of 226 (down 27 from October), reached .325 percent of the web's surfers, most of whom came from the U.S., Brazil and Chile. Once there, they viewed an average of 9.8 pages per visit, despite PornoTube's deplorably slow performance: 88 percent of sites on the web loaded more quickly.

What's most remarkable about the tubes is what they do with their traffic. According to Alexa, 99 percent of YouPorn's traffic stays on YouPorn, with only 1 percent abandoning the site for somewhere else. PornoTube typically sends 2 percent of its traffic to VOD.PornoTube.com, a skinned version of parent company AEBN's video-on-demand theaters. According to Alexa, no traffic abandons PornoTube for parts unknown. As for Xtube, only 50 percent of the site's traffic stays within the root domain; 1 percent leaves the site. The other 49 percent is shuttled to a variety of Xtube sub-domains that represent moneymaking potential for the site: VOD, pay-per-view amateur content, live video-chat rooms and other innovations Xtube has devised to feed its bottom line.

With traffic and holding power like that, it looks suspiciously like tubes might be here to stay.


EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

eroFame

Oct 05 - Oct 07
Hannover, Germany

EXXXOTICA Edison

Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!