List Management and Your Proprietary Newsletter
Over the years there has been unending discussion and debate as to whether email is dead and the function and capabilities of mail lists and newsletters in the post CAN Spam era. Numerous industry attorneys have published guidelines for continued mailing and newsletter management, but as in so many things in business and life, it’s mostly just common sense. Here are some ideas generally encouraging the use of Push Technology to get your word out.
One requirement that likely provokes a ‘duh moment’ as you read this is to simply provide an obvious opt-in newsletter email collection field on your site, and an equally obvious opt-out on the newsletter. There are a multitude of services which allow you to easily manage subscribing and unsubscribing.
For already existing customers you would like to have receive your newsletter, send out an initial one-time option to subscribe – with an appropriate invitation - to a wide audience, and then respect the decisions of the recipients. Provide multiple alternatives, including email, RSS feed, and reading online only.
Don't subscribe someone who did not request your newsletter, and don't send messages to people unless they want to receive them from you. Otherwise, you will be viewed as a spammer and your messages will annoy the recipients rather than please them.
Store an archived copy of each newsletter. In each issue, include a link to the archives. This will allow others to link to your newsletters, and new subscribers the opportunity to review your historical text depending on your topic area and coverage.
If you are a member of multiple forums (Yeah, I know, Ha, Ha!) don't daisy bomb them all with the same message. If your thoughts are relevant to more than one of your forums, create a brief custom version of your thread in advance, specific to the environment of each forum. You know that each forum has its own core group different from every other and it is this group you must convince that your message is relevant, and then you can include a link to the full message which is posted elsewhere. Generally, the guideline is just community respect.
I think brevity is the keyword in emails and newsletters, and as Alec Helmy would confirm the Lord knows I’m not the one to write about that. Keep your newsletters short, succinct and vital. If possible, keep them to one page and your chances that they will be read increase geometrically. Always avoid sending messages with attachments. Post any necessary files on your site and include links instead.
If you include your name and contact information in each communication, people will know who sent it and whom to contact with feedback and suggestions. The more information you give them the more credible you become, as you help build a positive reputation for yourself and your company or organization. Building credibility and that positive reputation should always be foremost in your endeavors, and good luck pushing your important message!
Related Articles
Building an Email List the Right Way
Click Here for Additional Help Starting or Improving Your Online Business
Using Push Technology
Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service
Walking into an adult store and being greeted by someone who not only knows the difference between various kinds of materials and motors, but also understands and empathizes, is where brick-and-mortar retailers really shine. Physical spaces enable them to engage shoppers’ senses, build rapport in real time and close sales.
From Compliance to Confidence: The Future of Safety in Adult Platforms
In numerous countries and U.S. states, laws now require platforms to prevent minors from accessing age-inappropriate material. But the need for safeguarding doesn’t end with age verification. Today’s online landscape also places adult companies at uniquely high risk for inadvertently facilitating exploitation, abuse or reputational harm, or of being accused of doing so.
WIA Profile: Brittany Greenberg
When Brittany Greenberg first walked into an adult store as a curious shopper, she felt something was missing. The lighting was dim, the product selection lacked focus and the atmosphere whispered “shame” rather than celebration.
What Adult Businesses Need to Know About Florida's Age Verification Law
The rise and proliferation of age verification laws has changed the landscape for the online adult industry. A recent and compelling example is the state of Florida, where Attorney General James Uthmeier has filed multiple complaints against major platforms as well as affiliates accused of violating the state’s AV law.
Zondre Watson Levels Up POS, E-Commerce Solutions for Ero-Tech
When POS systems malfunction or fail, Zondre Watson is Ero-Tech's go-to tech guy. A self-described “data geek and eternal retail rebel,” Watson knows adult retail inside and out. He’s experienced the sex toy industry as a store manager, sales data enthusiast and web developer.
How Adult Retailers Can Retain Staff, Strengthen Team Morale
Running an adult retail store is not just about stocking shelves with fun products. It’s also about creating a space where people feel comfortable, curious and confident in exploring pleasure — and the heart of that experience is your staff.
AI Inventory Tools That Help Retailers Save Time, Boost Accuracy
Last month, I discussed how managing your inventory with AI can help you make sure that your store stocks what sells — not merchandise that gathers dust. That’s because AI tools can analyze data, identify trends and predict demand for thousands of items across multiple locations, all within minutes.
Maintaining Brand Trust in the Face of Negative Press
Over the last year, several of our merchants have found themselves caught up in litigation over compliance with state age verification laws. Recently, Segpay itself was pulled into the spotlight, facing scrutiny over Florida’s AV statute, HB 3. These stories inevitably get picked up by both industry and mainstream news outlets.
Why Blue Tick Verification on Instagram Matters for Sexual Wellness Pros
In an era when misinformation proliferates so rapidly, establishing trust with your audience is both more difficult and more crucial than ever. That blue check mark next to your name on Instagram — the Meta Verified badge — can mean the difference between achieving credibility and being ignored.
How to Switch Payment Processors Without Disrupting Business
For many merchants, the idea of switching payment processors can feel pretty overwhelming. That’s understandable. After all, downtime can stall sales, recurring subscriptions can suddenly fail, or compliance gaps can put accounts at risk. Operating in a high-risk sector like the adult industry can further amplify the stress of transition.
