trends

A Last Look at 2007

Recently, XBIZ World Magazine asked several industry players "What was the most significant thing to happen within the adult industry in 2007?"

Here's what they had to say:

I'd say the obscenity busts. There have been a lot of obscenity busts this year. It's cyclical. We're back under this puritan Republican leadership. It's basically a witch hunt, but the business is so much bigger, and the outlaws are more scattered. They're going after people in Florida, there are bookstores being raided all over the place, you have Max Hardcore. I think that's the biggest story of the year.

— Kevin Blatt, Director of Public Relations, GameLink.com

In my opinion, the most significant development in 2007 is the relatively sudden surge in popularity of adult "tube" sites. With the Top 5 sites boasting Alexa rankings from No. 200 to No. 1,000, this medium is gaining notoriety within the industry at an increasingly rapid pace. The full impact of this emerging trend has yet to be determined but rest assured that many are keeping close tabs on the business model adaptability throughout the coming year. For the most part, tube sites are burning through cash monthly at exorbitant rates.

— Platinum Dave, CEO, Platinum Bucks

On the novelty end; we've seen an overall rise in the demand for quality. Education is becoming more and more important. The knowledge to back up what you're selling — and especially what you're creating — is key.

— Allain Rochel, Marketing Director, Stockroom.com

In relation to managing subscription-based membership paysites, the significant amount of momentum in file-sharing programs and more specifically "tube"-style sites, has provided a new business model that allows the consumers an abundance of free content on the Internet. Along with TGPs and link lists (that traditionally connect with paysite galleries) options for consumers have increased. In turn, the consumers have become savvier with their decision-making. Paysite owners are now forced to adapt to a new breed of competition — but competition in any industry is healthy. It is a natural evolution and I am confident that 2257 issues, the demand for higher quality exclusive content, content piracy and age verification will all be addressed in a sophisticated manner to operate in 2008.

— Albert Lazarito, Vice President Of Business Development, Silvercash

In 2007 I decided to get out of the adult business after seven years and return to my previous career as a tennis professional. Unfortunately I learned firsthand the uphill battle people in the adult entertainment industry face when trying to move onto other careers. I lost my job as a recreation specialist, a job I am eminently qualified to do, after an anonymous letter about my past was sent to my supervisors. It's a good time to speak out about issues of what is clearly persecution of those involved in the adult entertainment industry. The religious right has made its way into high places in government, and most people are afraid to speak out for fear of retaliation or negative repercussions. Until now, I never understood why people in the adult business felt they needed to use stage names. I never had a problem using my real name, because we aren't doing anything illegal or wrong. This is discrimination placed upon those of us comfortable working in the adult industry, by those on the far right who believe they are so righteous that they forget about a little thing called the 1st Amendment.

— Geoff Mena (a.k.a. Chef Jeff), IBangPornstars.com

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Promoting Wellness Fuels Retail Growth in Uncertain Times

My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.

Hail Groo ·
profile

Chaturbate's Emely Zuniga Talks Show Floor Magic and Creator Care

During industry events, you’ll likely find Zuniga gliding through the room, greeting creators, checking details and making sure everyone around her feels taken care of. With her colorful red hair, perfectly done nails and an easygoing, “work bestie” demeanor that instantly puts people at ease, she thrives in the fast-paced environment of conferences and trade shows.

Jackie Backman ·
opinion

How Pleasure Brands Can Capture Attention Through Press Trips

In many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential.

Bryony Lees ·
opinion

What to Know About Deepfakes, Likeness Rights, and Digital Consent

AI is reshaping virtually every sector of the global economy, and the adult industry is no exception. Many adult companies have already explored or adopted AI in content production, and surveys indicate that around 65% have considered implementing AI technologies in their operations.

Christoph Hermes ·
opinion

Key Strategies for Adapting to Stricter PCI Compliance Standards

When it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.

Jonathan Corona ·
opinion

Automating Retail Accounting With AI

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

5 Ways Social Media Can Boost Retail Sales

In today’s retail landscape, social media isn’t optional. It is one of the most essential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest engagement and sell-through today are creating experiences customers want to share.

Genevieve Lariviere ·
opinion

How to Maximize Value From Your Payment Processing Fees

Regulatory requirements are putting more and more pressure on the adult industry. To stay compliant, merchants need tools that help with content moderation, age verification and fraud solutions. Unfortunately, the fees for those tools are hitting merchants’ bottom lines — including fees charged by payment services providers.

Cathy Beardsley ·
opinion

Understanding Sin Taxes and the Legal Roadblocks Ahead

As of this writing, a bill sits on the desk of Utah’s governor, awaiting his signature to make it state law. That bill includes a provision imposing an excise tax of 2% on adult sites operating in the state.

Corey D. Silverstein ·
profile

Meghan Dunkel Brings Momentum, Focus to Sales Management

As an 18-year veteran of the sex toy business, Meghan Dunkel has witnessed plenty of the industry’s ups and downs. One of her big takeaways: Only the most committed end up staying.

Women In Adult ·
Show More