opinion

Your Tradeshow ROI

In the final analysis, tradeshows fill a gap in an otherwise virtual industry—they supply the “missing” part. They also offer unique opportunities for growth and profit. But much depends on whether you exploit these opportunities effectively.

The cost of attending a tradeshow may be substantial - but so can be the benefits. Tradeshows represent a classic case of excellent cost-benefit and attractive ROI.

Most websites begin with an idea and a dream. When the reality hits that your website will require hard work to make your business grow, remember, successful sites turn data into income. It’s not magic to have a successful online business, but it is work. Hard work. To succeed, you need to be open to new ideas, and understand where to obtain the necessary knowledge to achieve success. You have to know what you don’t know.

When you go to the larger shows, you see and meet the companies that have the funds to attend with their employees. There is no way to put a value on personally meeting the people in your industry who have knowledge to share, so plan your trip, meetings, and personal schedule in advance – in essence plan your ROI in advance. If you’re thinking about attending a tradeshow to help improve your site, there is no question that you will be learning from those with experience - what works and what fails. You will also have one opportunity after another to make deals you can never accomplish via impersonal e-mail. And, even the introverted find it very easy to create business relationships that will stand the test of time, with trust as the foundation. Follow-up with e-mails to those you met on the trade show floor and at the events, and your e-mail will get a level of attention not realized before.

The professional side of the Internet business community is much smaller than people can ever imagine. Attending just a few shows gives the website owner and webmaster a much better vision of who’s who. If your honest intention is to attend the shows to do business, it will be the best investment you can make, and quite possibly generate your highest ROI. Remember that the best time to have the opportunity to meet a seminar panelist is immediately after the panel concludes. It may be your only chance with some experts. Prepare in advance, be cordial and polite in your approach, have your questions ready and make the most of the moment.






First on the roster is Internext – January 13-15
Providing us with their Las Vegas Seminar Line-up

The online entertainment industry continues to evolve faster and faster. Make sure you are aware of new technologies, trends and tips that are coming down the pipeline. With that said, Internext officials have announced their seminar schedule for your tradeshow plan book:

Sunday, January 13
12:00 pm–1:00 pm
—The Millennials: Meet the new generation of adult entertainment consumers.
2:00 pm–3:00 pm—Future Vision: The biggest names in adult discuss the next generation of the industry.

Monday, January 14
10:00 am–11:00 pm
—The Evolution of Affiliate Marketing: Where does affiliate marketing go from here?
11:15 am–12:00 pm—The Disruptors: Names, faces and technologies that are turning the industry on its ear.

Tuesday, January 15
9:00 am–10:00 am
—Legal Landscape: Top legal minds share what you need to know.
10:15 am–11:00 am—Piracy Roundtable: Real solutions from real producers.

Get Ready for the Big Three

For more information, visit:

The Internext Expo – January 13-15

Xbiz Hollywood – February 6-8

The Phoenix Forum – March 27-30


Related Link: The Tradeshow Marathon

Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.

Click Here for Additional Help Starting or Improving Your Online Business

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Sophia Locke Talks Second Acts and Self-Love

Sophia Locke has the kind of presence that instantly makes you want to lean in. She’s confident, effortlessly glamorous and exudes sincerity. Chatting with her feels like catching up over lattes with your best friend — who happens to casually drop that she’s filming three Adult Time features next month.

Jackie Backman ·
opinion

The Hidden Cost of Letting Retail Define Pleasure Brands

Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected.

Rin Musick ·
profile

Reese Rideout Looks Back on a Career Written in Stardust

With his sculpted features and leading-man charisma, Reese Rideout looks like he would be at home in a Marvel blockbuster — or at least a stylish slasher flick where he plays the crafty guy who makes it all the way to the final act.

Jackie Backman ·
profile

WIA Profile: Kelsey Harris

At sister distribution brands Nalpac and Entrenue, one woman is in charge of leading customers in the right direction: Director of Sales Kelsey Harris. Since Michigan-based Nalpac took the reins of Arizona’s Entrenue, Harris has led both sales teams from her home base in Oakland County, Michigan.

Women in Adult ·
opinion

How AI Helps Creators Focus More on Creating

Being a content creator today is about a lot more than just content. It’s about marketing, scheduling, analytics and writing — a lot of writing. Whether it’s sexy captions, subscriber newsletters or the perfect social post, words matter.

Megan Stokes ·
opinion

The Art of Faceless Brand Building

When I first began working as a content creator on streaming platforms, I made a conscious choice to take an unconventional path. I decided I would always keep part of my face off-camera: I don’t show my eyes. Instead, I rely on a smile, a gesture and the overall atmosphere.

Pussylovekate ·
opinion

Rebranding Sexual Wellness Through a Self-Care Approach

As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.

Hail Groo ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
Show More