Rick Latona – This early Klixxx contributor and traffic expert shared this with us back in the day! Still relevant? You decide…
”I’m amazed how often we were right back in the early days of the World Wide Web. Just the other day I was pondering how during 1996 and 1997 you could walk down Sand Hill Road in Silicon Valley, mention the word search engine, and get a check from an investor. After all, we knew that with the billions of Web pages to come, we’d have to have a search engine to find anything. We were absolutely confident back then that most users would start at a search engine and surf from there. Thus - the birth of the portal.
Well, a couple of years later the advertising market fell through the floor and companies like Yahoo, Alta Vista and Lycos went crazy. They focused all their attention on crazy products and outsourced their actual search technology to Google!
Here we are in 2004, and all Microsoft, Yahoo and AOL spend their time thinking about is how to catch up to Google. Google kept it pure, and concentrated on what was right. Right, was having the best search engine technology. The savvy Internet user would certainly figure out which one was best, and set Google.com as their home page. This is exactly what has happened.
What does this have to do with the adult Internet space? Well, our top converting site in CJ Bucks is our all-access site www.adultvideoonline.com. Also, through Consumption Junction, nothing converts better than the Nasty Dollars all-access site and the other all-access sites we are sending traffic to. Does that mean that we were right in 1996 and 1997 with the super site? Did we spend the last six years thinking that we had to go niche only to find out we were just doing the super site wrong?
What about TGPs? In 1996 and 1997, you just wanted your site to be sticky and to attract return visitors. You didn't care if it was a free site. You knew that you would be building an asset that would make money for decades to come. Then we spent six years claiming that TGP traffic is the worst you can get. Flash forward to today and we all wish we owned the biggest TGP.
Am I on to something here? What else was right in '96 and '97?"
Again, Rick wrote this in 2004, the year Google went public. AOL is trying to decide what it should be now and Microsoft and Yahoo! are still trying to catch Google. TGP traffic is still reputed to be the worst, but everyone wants it. The all-access-pass has taken the place of the super site and the more things change, the more they remain the same ;-) Rick needs to give us some more predictions!
Flashback - First Adult B2B Blog
Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.
Click Here for Additional Help Starting or Improving Your Online Business
Flashback! Rick Latona 2004
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Tips for Giving Retail Software the Context to Make Smarter Decisions
A little while back, one of our stores needed to restock a bullet, a dependable counter seller. The manager ordered six. We received 12 fishbowls, not six bullets. Twelve fishbowls.
How Clear Talent Contracts Can Save Time and Money
The adult industry has always been defined by its ability to evolve. It embraced online distribution before much of mainstream entertainment did, pioneered subscription-based business models, and continues to evolve in areas ranging from streaming to AI.
Backdoor Breakthroughs: Exploring the Latest Trends in Anal Toys
Ten years ago, anal play was seen as a niche within the pleasure industry, often hidden away or regarded as a novelty rather than a recognized part of sexual wellness. While many people were interested in exploring it, stigma, misinformation, and a lack of innovation kept it in the shadows. Now, that gap is starting to close. Research shows that anal intercourse is more common than before, with one U.S. study indicating that 36% of women and 44% of men aged 25 to 44 have tried heterosexual anal sex at some point.
How to Repurpose Every Clip for Greater Reach and Revenue
Adult content creators are often looking for ways to get more value from the time, effort, and editing that go into their content. What many don't realize is that by creating only one piece of content at a time and not repurposing it into previews and social media marketing materials, they're doing themselves a disservice.
Staci Cruse Builds on Pleasure Industry Experience to Guide Blush Sales
After 15 years in the pleasure industry, Staci Cruse has become skilled at distinguishing brands that merely talk about partnership from those that truly embed it into their operations.
Creator Tips for Keeping Fans Engaged Between Explicit Releases
Many adult creators fall into the trap of believing that the only content worth posting is explicit. While that may be what first captures a fan's attention, it's not the only thing that keeps them engaged. Fans come back for many reasons, and maintaining that connection doesn't always require nudity.
How Industry Professionals Can Normalize Sexual Wellness Through Everyday Dialogue
Every day, store owners, managers and sales associates help customers navigate products, answer questions, solve problems and find solutions that support intimacy, pleasure, confidence and overall sexual wellness.
Crimson Kitten Talks Cosplay, Chaos and Creating Community
At first, Crimson Kitten is quiet and reserved, offering thoughtful answers as she slowly reveals pieces of herself. Spend enough time exploring, however, and an entirely different world begins to emerge.
How Retail Merchandising Can Make BDSM More Accessible
For years, fetish and BDSM products have occupied a complicated space in adult retail. They are often highly recognizable, visually compelling and culturally fascinating, yet easy for retailers and brands to underestimate.
Jerkmate's Lili L. on Dropping Beats to Fuel Creator Success
Long before joining the Jerkmate team as a marketing strategist, Lili L. was the kind of person who always felt like she needed a new challenge.
