Rick Latona – This early Klixxx contributor and traffic expert shared this with us back in the day! Still relevant? You decide…
”I’m amazed how often we were right back in the early days of the World Wide Web. Just the other day I was pondering how during 1996 and 1997 you could walk down Sand Hill Road in Silicon Valley, mention the word search engine, and get a check from an investor. After all, we knew that with the billions of Web pages to come, we’d have to have a search engine to find anything. We were absolutely confident back then that most users would start at a search engine and surf from there. Thus - the birth of the portal.
Well, a couple of years later the advertising market fell through the floor and companies like Yahoo, Alta Vista and Lycos went crazy. They focused all their attention on crazy products and outsourced their actual search technology to Google!
Here we are in 2004, and all Microsoft, Yahoo and AOL spend their time thinking about is how to catch up to Google. Google kept it pure, and concentrated on what was right. Right, was having the best search engine technology. The savvy Internet user would certainly figure out which one was best, and set Google.com as their home page. This is exactly what has happened.
What does this have to do with the adult Internet space? Well, our top converting site in CJ Bucks is our all-access site www.adultvideoonline.com. Also, through Consumption Junction, nothing converts better than the Nasty Dollars all-access site and the other all-access sites we are sending traffic to. Does that mean that we were right in 1996 and 1997 with the super site? Did we spend the last six years thinking that we had to go niche only to find out we were just doing the super site wrong?
What about TGPs? In 1996 and 1997, you just wanted your site to be sticky and to attract return visitors. You didn't care if it was a free site. You knew that you would be building an asset that would make money for decades to come. Then we spent six years claiming that TGP traffic is the worst you can get. Flash forward to today and we all wish we owned the biggest TGP.
Am I on to something here? What else was right in '96 and '97?"
Again, Rick wrote this in 2004, the year Google went public. AOL is trying to decide what it should be now and Microsoft and Yahoo! are still trying to catch Google. TGP traffic is still reputed to be the worst, but everyone wants it. The all-access-pass has taken the place of the super site and the more things change, the more they remain the same ;-) Rick needs to give us some more predictions!
Flashback - First Adult B2B Blog
Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.
Click Here for Additional Help Starting or Improving Your Online Business
Flashback! Rick Latona 2004
Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Hayley Davies: From New Zealand Math Nerd to Fast-Rising Adult Star
Growing up, New Zealander Hayley Davies was a proud nerd who participated in mathematics competitions against students from much higher grades. Her good looks turned out to be a kind of secret weapon, causing peers to underestimate her intellectual acumen.
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
Thanks to the mainstreaming of pleasure products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.
Elly Clutch: English Teacher Turned Creator Shifts Into High Gear
Growing up, Elly Clutch often felt a bit strange and out of place. In fact, that feeling has stuck with her for as long as she can remember. Nevertheless, she has grown a lot of confidence since her youth, and now knows that being an outgoing and fun-loving nerd makes her uniquely memorable.
How to Be a Kickass Guest on a Podcast
Podcasts have become a powerful platform for sharing ideas, stories and expertise. Guesting on podcasts can therefore provide tremendous opportunities to grow your fan base. However, being a good podcast guest goes beyond simply having interesting things to say.
Strategies for Interacting With 'Tricky' Fans
Dealing with fans can often be a mixed bag for content creators. Most fans are friendly, respectful and willing to pay for your attention. However, along with the good comes the bad — in the form of the occasional hater, boundary crosser or freeloader.
WIA Profile: Ruth Arceo
In the beginning, all Ruth Arceo knew was that she dreamed of being a buyer — but when the opportunity presented itself for a career in the adult world, she found she’d struck it rich. Arceo is the lucky lady who gets to pick and choose how to line the shelves at The Pleasure Chest in West Hollywood, California.
10 AI Power Tips for Adult Creators to Level Up Their Game
Adult entertainment is evolving. We are now entering an era in which artificial intelligence offers more than just fantasy or technological novelty. AI can craft experiences that feel profoundly real, and create connections on a human level, offering personalization and presence that were once exclusive to in-person interaction.
Shaping Your Brand Narrative for Mainstream Media
For adult creators seeking to navigate interviews and other media interactions with confidence, media training is essential. Whether it’s a live or studio recording, or an interview for a print publication, media training ensures that you are well equipped and appropriately prepared for opportunities that come your way.
CalExotics Founder and CEO Susan Colvin Reflects on Brand's 30-Year Legacy
Thirty years ago, back when there were only hard plastic sex toys in tan and black, Susan Colvin had a vision of what sex toys could be. And so she set out to create her own company, California Exotic Novelties, which for three decades has been a pioneer, continually reimagining and expanding the pleasure products market.
Chloe Wildd: Montreal Country Gal Seizes International Cam Crown
Wildd had always loved expressing herself, whether through drawing, dancing or singing. She wanted to “be someone,” even become a star, so when she turned 18, she began doing boudoir and nude photo shoots.
