Rick Latona – This early Klixxx contributor and traffic expert shared this with us back in the day! Still relevant? You decide…
”I’m amazed how often we were right back in the early days of the World Wide Web. Just the other day I was pondering how during 1996 and 1997 you could walk down Sand Hill Road in Silicon Valley, mention the word search engine, and get a check from an investor. After all, we knew that with the billions of Web pages to come, we’d have to have a search engine to find anything. We were absolutely confident back then that most users would start at a search engine and surf from there. Thus - the birth of the portal.
Well, a couple of years later the advertising market fell through the floor and companies like Yahoo, Alta Vista and Lycos went crazy. They focused all their attention on crazy products and outsourced their actual search technology to Google!
Here we are in 2004, and all Microsoft, Yahoo and AOL spend their time thinking about is how to catch up to Google. Google kept it pure, and concentrated on what was right. Right, was having the best search engine technology. The savvy Internet user would certainly figure out which one was best, and set Google.com as their home page. This is exactly what has happened.
What does this have to do with the adult Internet space? Well, our top converting site in CJ Bucks is our all-access site www.adultvideoonline.com. Also, through Consumption Junction, nothing converts better than the Nasty Dollars all-access site and the other all-access sites we are sending traffic to. Does that mean that we were right in 1996 and 1997 with the super site? Did we spend the last six years thinking that we had to go niche only to find out we were just doing the super site wrong?
What about TGPs? In 1996 and 1997, you just wanted your site to be sticky and to attract return visitors. You didn't care if it was a free site. You knew that you would be building an asset that would make money for decades to come. Then we spent six years claiming that TGP traffic is the worst you can get. Flash forward to today and we all wish we owned the biggest TGP.
Am I on to something here? What else was right in '96 and '97?"
Again, Rick wrote this in 2004, the year Google went public. AOL is trying to decide what it should be now and Microsoft and Yahoo! are still trying to catch Google. TGP traffic is still reputed to be the worst, but everyone wants it. The all-access-pass has taken the place of the super site and the more things change, the more they remain the same ;-) Rick needs to give us some more predictions!
Flashback - First Adult B2B Blog
Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.
Click Here for Additional Help Starting or Improving Your Online Business
Flashback! Rick Latona 2004
Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
What France's New Law Means for Age Verification Worldwide
When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.
How Adult Retailers Can Enhance Sales With Supplements
The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.
From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market
Whenever I check in with clients these days, I encounter the same concerns. For many, business never quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.
Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings
As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.
Optimizing Payment Strategies for High Ticket Sales
Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.
Tips for Sexual Wellness Brands to Win Over Gen Z This Summer
As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.
The Barcelona Job: A Diamond Heist Drenched in Sweat and Seduction
In a city famed for its architecture and allure, something far more seductive is about to go down. The priceless NakedSword Diamond is nestled deep within a heavily fortified Barcelona museum, and master thief Sir Peter has his eye on the prize.
Celebrating the LGBTQ+ Community With Inclusive Packaging Design
Pride Month is a time of visibility, joy and self-expression. In the pleasure industry, projecting that energy can start with something as simple as a box. Market research shows that 72% of U.S. consumers say product packaging influences their purchasing decisions.
Sara Loverays on Tapping Her Goddess Energy
When Sara Loverays first turned on her webcam, she didn’t know it would change her life — or unlock a side of herself she’d been waiting to set free. What began as a way to make extra cash between travel physical therapy contracts soon became her full-time passion, a platform for self-discovery, and a ticket to building her own brand based on sensuality, self-discovery and “goddess energy.”
WIA Profile: Pettus Ashley
Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.