pet peeve – noun – a particular and often continual annoyance; personal bugbear. Something about which one frequently complains; a particular personal vexation.
Having among other pursuits produced a webmaster trade journal for over six years I have seen more press releases than I wish to think about – and I read and edited every single one that was published for two reasons – one, I like to see everyone look their best and rise to their highest level – and two, I didn’t want anyone to attribute some of the horrific composition to our own writers!
So, when it comes to press releases are you moving full-speed-ahead or slamming on the brakes?
The most common purpose of a press release is to make an important relevant announcement that raises positive awareness and builds brand image and good will. Properly utilized they can generate long-lived results on multiple levels across world markets. Notice the words ‘important’ and ‘relevant.’ One industry publicist comes to mind that [will remain nameless] sends out a press release for their wrestling crossover client every time she takes a breath…after a while you stop paying attention and the important one gets lost in the morass…
A recurring theme in my blog will be proper conceptualization, utilization, and dissemination of press information and other media usage to optimize and generate the greatest return for your efforts. If you don’t feel comfortable with the writing and distribution of your own releases have an expert provide you professional service. It’s worth every penny.
If you are having trouble succeeding in mainstream e-commerce, press releases and site content could very well be areas where you lose credibility with every reader. Much more on that later.
Remember too that one of the best unsung benefits of the press release is that for the most part they are free – and if loaded with great keyword content will continue to be spidered long after the news has been announced! Always keep in mind that the Internet is forever and the press release you sent out this week will be representing your company online forever...so select each word for infinity! Press releases, one of the cheapest ways to build your brand.
Watch this B2B blog for tips on construction, format, titles, content and more, because for successful press releases, it’s all in the details. Make every word count.
Sources and Further Reading
Dictionary.com pet peeve. (n.d.). Unabridged (v 1.1). Retrieved November 28, 2007, from Dictionary.com website: https://dictionary.reference.com/browse/pet peeve
Webbilling.com - Best Alternative Processor
Killer PR or PR Killers?
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
NakedBakers on Stirring Up Flavor, Fantasy, and a Winning Moment
When NakedBakers heard her name announced as Female Streamer of the Year at the 2026 XMAs, she froze for an instant, caught between disbelief and pure joy.
How Promoting Wellness Fuels Retail Growth in Uncertain Times
My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.
Chaturbate's Emely Zuniga Talks Show Floor Magic and Creator Care
During industry events, you’ll likely find Zuniga gliding through the room, greeting creators, checking details and making sure everyone around her feels taken care of. With her colorful red hair, perfectly done nails and an easygoing, “work bestie” demeanor that instantly puts people at ease, she thrives in the fast-paced environment of conferences and trade shows.
How Pleasure Brands Can Capture Attention Through Press Trips
In many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential.
What to Know About Deepfakes, Likeness Rights, and Digital Consent
AI is reshaping virtually every sector of the global economy, and the adult industry is no exception. Many adult companies have already explored or adopted AI in content production, and surveys indicate that around 65% have considered implementing AI technologies in their operations.
Key Strategies for Adapting to Stricter PCI Compliance Standards
When it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.
Automating Retail Accounting With AI
With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.
5 Ways Social Media Can Boost Retail Sales
In today’s retail landscape, social media isn’t optional. It is one of the most essential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest engagement and sell-through today are creating experiences customers want to share.
How to Maximize Value From Your Payment Processing Fees
Regulatory requirements are putting more and more pressure on the adult industry. To stay compliant, merchants need tools that help with content moderation, age verification and fraud solutions. Unfortunately, the fees for those tools are hitting merchants’ bottom lines — including fees charged by payment services providers.
Understanding Sin Taxes and the Legal Roadblocks Ahead
As of this writing, a bill sits on the desk of Utah’s governor, awaiting his signature to make it state law. That bill includes a provision imposing an excise tax of 2% on adult sites operating in the state.
