pet peeve – noun – a particular and often continual annoyance; personal bugbear. Something about which one frequently complains; a particular personal vexation.
Having among other pursuits produced a webmaster trade journal for over six years I have seen more press releases than I wish to think about – and I read and edited every single one that was published for two reasons – one, I like to see everyone look their best and rise to their highest level – and two, I didn’t want anyone to attribute some of the horrific composition to our own writers!
So, when it comes to press releases are you moving full-speed-ahead or slamming on the brakes?
The most common purpose of a press release is to make an important relevant announcement that raises positive awareness and builds brand image and good will. Properly utilized they can generate long-lived results on multiple levels across world markets. Notice the words ‘important’ and ‘relevant.’ One industry publicist comes to mind that [will remain nameless] sends out a press release for their wrestling crossover client every time she takes a breath…after a while you stop paying attention and the important one gets lost in the morass…
A recurring theme in my blog will be proper conceptualization, utilization, and dissemination of press information and other media usage to optimize and generate the greatest return for your efforts. If you don’t feel comfortable with the writing and distribution of your own releases have an expert provide you professional service. It’s worth every penny.
If you are having trouble succeeding in mainstream e-commerce, press releases and site content could very well be areas where you lose credibility with every reader. Much more on that later.
Remember too that one of the best unsung benefits of the press release is that for the most part they are free – and if loaded with great keyword content will continue to be spidered long after the news has been announced! Always keep in mind that the Internet is forever and the press release you sent out this week will be representing your company online forever...so select each word for infinity! Press releases, one of the cheapest ways to build your brand.
Watch this B2B blog for tips on construction, format, titles, content and more, because for successful press releases, it’s all in the details. Make every word count.
Sources and Further Reading
Dictionary.com pet peeve. (n.d.). Unabridged (v 1.1). Retrieved November 28, 2007, from Dictionary.com website: http://dictionary.reference.com/browse/pet peeve
Webbilling.com - Best Alternative Processor
Killer PR or PR Killers?
Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Retailer Tips for STI Awareness Month
Adult retail isn’t all fun and flirty games. We love helping folks navigate pleasure and desire for themselves and with their partners, but brick-and-mortar staff are also on the front lines for myriad educational opportunities — especially in April, which is Sexually Transmitted Infections Awareness Month.
Strategic Upscaling of Non-4K Content
If content is king in adult, then technical quality is the throne upon which it sits. Technical quality drives customer acquisition and new sales, while cementing retention and long-term loyalty.
A Look at the Evolution of Pleasure-Enhancing Pumps
Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.
AEBN Reflects on 25 Years of Innovation, Success
Reflecting on 25 years of success, AEBN honchos Jay Strowd and Bishop Wages harken back to 1999, when the company that would become a storied brand first broke away from an online DVD/VHS mail-order business to evolve as an entity solely dedicated to streaming video.
Platforming the Pleasure Industry With Our Collective Voice
Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.
WIA Profile: Jessica Jasmin
Jessica Jasmin’s heart has always been in production, but there were a number of stops along her route to becoming creative director for Gamma Entertainment.
The ABCs of POS Systems for Adult Store Owners
What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.
Hayley Davies: From New Zealand Math Nerd to Fast-Rising Adult Star
Growing up, New Zealander Hayley Davies was a proud nerd who participated in mathematics competitions against students from much higher grades. Her good looks turned out to be a kind of secret weapon, causing peers to underestimate her intellectual acumen.
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.
Elly Clutch: English Teacher Turned Creator Shifts Into High Gear
Growing up, Elly Clutch often felt a bit strange and out of place. In fact, that feeling has stuck with her for as long as she can remember. Nevertheless, she has grown a lot of confidence since her youth, and now knows that being an outgoing and fun-loving nerd makes her uniquely memorable.
