The Trade Show Marathon

Building a Queer Audience Across Multiple Platforms

Building a queer audience online can be like trying to flirt at a party where half the people pretend you don’t exist, and the other half want you to leave. On some platforms, the word “gay” alone can tank visibility. On others, showing too much skin, using the wrong hashtag or linking too directly to adult content can quietly bury your posts before anyone sees them.

Ohdoki Sets Sights on International Growth With 'The Handy'

Some brands rush to cover every facet of the pleasure products market. Others aim to do one thing — and do it exceptionally well.

5 Key Features Your Adult Ecommerce Website Might Be Missing

I spend a lot of time on adult ecommerce websites. Not just looking at the front end, but digging into what’s actually driving traffic, conversions and long-term growth. Here’s the reality: most adult brands are leaving money on the table.

SantanaXXL on Breaking Barriers and Making Room for Plus-Size Creators

SantanaXXL doesn’t do subtle. There’s his loud, contagious laugh. The oversized, impossibly cool Louis Vuitton shades perched effortlessly on his face during his chat with XBIZ. The ensemble he casually describes as a “lounge outfit.”

How to Respond to Public Criticism on Social Media With Clarity, Composure

Ricci Levy on Standing Up for the Right to Be Heard

When Ricci Levy speaks about human rights, she does not use detached, academic language. She speaks with urgency, emotion and the kind of passion that immediately makes it clear just how deeply personal this work is for her.

Lessons From Decades of Building the Adult Internet

After my first year of college, I needed a job. So I did what people did back then: I opened the newspaper and started scanning the classifieds. One listing stood out: “Image Librarian.” I had no idea what that meant, but I applied, and got the job.

Tips for Building a Pleasure Brand That Lasts

Each year, promising new indie brands enter the pleasure industry with fresh, creative designs meant to enhance intimacy, wellness and self-discovery. Some are embraced by retailers and shoppers, while others fade quietly.

How to Build a Cross-Border Payment Strategy

Pull up your analytics and you’ll likely find that international traffic is already on your site. Some of those visitors convert, but a lot more bounced at checkout — and a meaningful chunk tried to pay but were declined.

Why Brand Loyalty Starts With Adult Retail Staff Values

Brand loyalty is often discussed in terms of customers, but rarely in terms of the people working behind the counter or deciding what makes it onto the shelves.