Home > Features > PDF Optimization and SEO • Bookmark   • Newsletters   • Register Search Options

FEATURE

PDF Optimization and SEO

PDF Optimization and SEO

May 11, 2005
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" From a user perspective, this is awesome. "

On April 18, 2005, Adobe announced that it was going to acquire Macromedia.

Besides delivering a critical blow to the competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization.

That's right. PDF optimization.

The main technology that Adobe wanted from Macromedia was Flash. Now that they have it, they will be able to incorporate all of the power of Flash into a PDF. With one fell swoop, they have changed the face of search engine optimization.

As a site owner, I can now potentially have my entire site reside within the content of a PDF. Sure, it was textually available before, but now I can even have compressed video, dynamically generated content and visually appealing content conveniently wrapped up into the web's only cross-compatible portable platform.

No more worries about having a Flash player installed -- that will be incorporated into the PDF reading software. No more worrying about needing Quicktime and Media Player versions of video clips. They'll all be in Flash.

Not only is the PDF web friendly, but it is also PDA and Kiosk ready. Now content can be delivered anywhere to any device that can read a PDF. It can also be included on CDs, DVDs and even on your cellphone.

From a user perspective, this is awesome. From a search engine perspective, it is great to push boundaries, but we may also see the end of optimizing for client sites -- instead a client will pay a one-time fee to optimize a PDF.

Anyone who makes a living optimizing sites can see the potential loss of revenue as companies move forward and place their marketing efforts into promoting a PDF instead of a website.

Why would a company not embrace this? While it's true that a site like Amazon would not be able to take full advantage of this, they could embed PDF optimization for DVDs and CDs sent to your cellphone, based on previous selections you've made.

It's a marketer's dream, and it makes a buzz agent's job even easier. Word-of-mouth marketing will be coupled with a portable demonstration of the product or service being sold.

While the general public may not become aware of this technology for a few years, those who reside on the cutting edge will find great ways to use this newfound freedom in promotion.

Now, instead of just watching a movie trailer, you could also have the script, actor bios and studio contact information. Maybe even after the movie gets released, you could get your PDF updated with box office results.

The benefits of storing information in a PDF are huge. Instead of storing all of that information in a database, you have everything you need as a portable document. No worries about server stability, access to the database or even an Internet connection.

By embracing this new development, it will be another service you can add to your SEO repertoire and allow for your business to adapt to this emerging technology.


EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!