xbiz world
xbiz premiere
opinion

AFF For A Bil?

TechCrunch reports that Adult Friend Finder may have been bought for one billion dollars.

A billion seems low for a company with reported annual revenue of $300 million. Or does it? I can't tell anymore, and I don't trust any of the numbers thrown around.

But let's assume they are accurate and that the following comments made in a Business 2.0 article earlier this year are as well.

"...Conru can't sell his business and start over, even though that's exactly what he would have done years ago if he hadn't slipped into the adult world. He can't sell because AFF is far too big for any adult company to afford and far too dirty for any mainstream company to stomach. And because most investment banks don't want to get involved with pictures of people having sex in their own bedrooms--let alone kitchens, living rooms, motel rooms, airplane bathrooms, and Renaissance fairs--he'll likely never get a fair price for going public."

In that case, AFF may have taken the first substantial offer they got and run with it.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Cathy Turns Creator Platform Experience Into a Model-First Playbook

As both a model and industry executive, Cathy lives in two worlds at once — and that’s exactly why so many creators trust her. “Since I do both things, I can act as the liaison between the model community and the rest of the SextPanther team,” she tells XBIZ.

Jackie Backman ·
trends

Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service

Walking into an adult store and being greeted by someone who not only knows the difference between various kinds of materials and motors, but also understands and empathizes, is where brick-and-mortar retailers really shine. Physical spaces enable them to engage shoppers’ senses, build rapport in real time and close sales.

Ariana Rodriguez ·
opinion

From Compliance to Confidence: The Future of Safety in Adult Platforms

In numerous countries and U.S. states, laws now require platforms to prevent minors from accessing age-inappropriate material. But the need for safeguarding doesn’t end with age verification. Today’s online landscape also places adult companies at uniquely high risk for inadvertently facilitating exploitation, abuse or reputational harm, or of being accused of doing so.

Andy Lulham ·
profile

WIA Profile: Brittany Greenberg

When Brittany Greenberg first walked into an adult store as a curious shopper, she felt something was missing. The lighting was dim, the product selection lacked focus and the atmosphere whispered “shame” rather than celebration.

Women in Adult ·
opinion

What Adult Businesses Need to Know About Florida's Age Verification Law

The rise and proliferation of age verification laws has changed the landscape for the online adult industry. A recent and compelling example is the state of Florida, where Attorney General James Uthmeier has filed multiple complaints against major platforms as well as affiliates accused of violating the state’s AV law.

Corey D. Silverstein ·
profile

Zondre Watson Levels Up POS, E-Commerce Solutions for Ero-Tech

When POS systems malfunction or fail, Zondre Watson is Ero-Tech's go-to tech guy. A self-described “data geek and eternal retail rebel,” Watson knows adult retail inside and out. He’s experienced the sex toy industry as a store manager, sales data enthusiast and web developer.

Colleen Godin ·
opinion

How Adult Retailers Can Retain Staff, Strengthen Team Morale

Running an adult retail store is not just about stocking shelves with fun products. It’s also about creating a space where people feel comfortable, curious and confident in exploring pleasure — and the heart of that experience is your staff.

Rin Musick ·
opinion

AI Inventory Tools That Help Retailers Save Time, Boost Accuracy

Last month, I discussed how managing your inventory with AI can help you make sure that your store stocks what sells — not merchandise that gathers dust. That’s because AI tools can analyze data, identify trends and predict demand for thousands of items across multiple locations, all within minutes.

Zondre Watson ·
opinion

Maintaining Brand Trust in the Face of Negative Press

Over the last year, several of our merchants have found themselves caught up in litigation over compliance with state age verification laws. Recently, Segpay itself was pulled into the spotlight, facing scrutiny over Florida’s AV statute, HB 3. These stories inevitably get picked up by both industry and mainstream news outlets.

Cathy Beardsley ·
opinion

Why Blue Tick Verification on Instagram Matters for Sexual Wellness Pros

In an era when misinformation proliferates so rapidly, establishing trust with your audience is both more difficult and more crucial than ever. That blue check mark next to your name on Instagram — the Meta Verified badge — can mean the difference between achieving credibility and being ignored.

Naima Karp ·
Show More