Home > Features > Can Firefox Gain Market Share? • Bookmark   • Newsletters   • Register Search Options


Can Firefox Gain Market Share?

Can Firefox Gain Market Share?

November 7, 2007
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 140 votes. Results based on votes submitted by members of XBIZ.net social network.

" we need to improve our ability to retain users "

In its ongoing attempt to garner a greater share of the web browser market, the Mozilla Foundation is starting to sound a little like an adult paysite owner fretting over his membership numbers: according to a recent article posted on the Mozilla website, the primary problem the company has faced in increasing its Firefox browser's share of the market has been — yes — "retention."

"In order for Firefox to reach our market share goals, we need to improve our ability to retain users," Mozilla stated in the article. "Currently, approximately 50 percent of the people who download Firefox actually try it and about 50 percent of those people continue to use it actively."

In order to boost its retention, Mozilla has offered up a 12-step plan, which includes ideas ranging from arguably inconsequential alterations like "Change Firefox icon label to closer resemble action of getting to web," to notions that seem so obvious you wonder how they managed to reach this point without already arriving at them, such as "Force the Firefox icon to [download to an] easier-to-find location" like the system tray, desktop and quick launch bar.

Another head-scratcher in the mix of Firefox retention boosters is this concept: "Make common plug-ins work out of the box." Again, if Mozilla is serious about competing in the browser market — and how could they not be — one has to wonder why this idea wasn't adopted somewhere earlier in the equation.

What Firefox likely needs more than anything on its list of retention-boosting moves is a strategic partnership that will put it in the place that it really needs to be in order to compete with Microsoft: bundled in with the operating system that is pre-installed on PCs purchased by consumers ... and getting into that prime PC real estate is going to take a lot more than 12 steps.


See Bigger Picture, Participate and Stand United

Anyone who’s worked in the adult industry in the past five years knows the challenges we’ve faced. Some people have even questioned staying in the business. After all, between cheap content,... More »

Developing, Launching New Products

Last fall I discovered that voice-to-text had finally become useful on my mobile. It was 85 to 90 percent accurate in a quiet room. It felt like magic. Since then, my morning walk to work in Barcelona... More »

Tips to Improve Your Marketing Game

Back in the day, affiliates and traffic would virtually fall in your lap — and yes, the pun is intentional. You built a site, threw up some banners and, somehow, made money. Today, with the influx... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.



Oct 05 - Oct 07
Hannover, Germany


Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!