Home > Features > Country Snapshot: Switzerland • Bookmark   • Newsletters   • Register Search Options

FEATURE

Country Snapshot: Switzerland

Country Snapshot: Switzerland

October 23, 2007
Text size: 
Get XBIZ News
XBIZ Research
Should governments have the power / ability to stop content piracy? (e.g. SOPA / PROTECT IP)
Yes
  45.45%
No
  45.02%
Undecided
  9.52%
Out of 231 votes. Results based on votes submitted by members of XBIZ.net social network.

" This market of some 5m potential customers is perhaps more challenging than most "

Located in the heart of Europe but constitutionally independent from it, Switzerland is perhaps best known for chocolate, watches, cuckoo clocks, ridiculously punctual public transportation and the once-secretive banking system.

Switzerland is landlocked and bordered by Germany, France, Italy and Liechtenstein. Since it is not part of the European Union, passports still need to be shown when entering across its numerous borders.

It is a federal republic consisting of 26 states known as cantons. The capital is Berne, although the cities of Geneva and Zürich are better known to the world outside.

Switzerland has about 7.5 million inhabitants, of which 67.8 percent are online, according to InternetWorldStats.com.

This market of some 5 million potential customers is perhaps more challenging than most due to the multilingual elements — German, French and Italian will all need to be served if you want to communicate with all Swiss surfers.

While credit card penetration there is quite high, as a people they are quite a conservative lot, as are their German and Austrian neighbors next door.

This is why our Password-By-Phone phone billing is working so well there. Swiss surfers are able to pay for trials without leaving a digital one. And since they pay 4.23 Swiss francs per minute to order their password, we can pay webmasters $5.80 per password sold with flexible access times as dictated by you.

The Swiss are reliable payers, with chargebacks via payment this way practically unheard of. It may not be the world’s largest market, but it is almost certainly one of the world’s most affluent one.

By not going the extra mile and communicating with Swiss surfers in a language they understand, you will be depriving yourself of money made in Switzerland both now and for many years to come.


LEGAL PERSPECTIVES

Need for Serious Value in Content

Most adult entertainment business owners know that distributing sexually explicit materials exposes them to the possibility of prosecution for violation of obscenity laws. But while many know that the... More »

Romney? Perry? 5 Things to Prepare for

It’s the fall of 2011, and the U.S. unemployment rate is at 9.1 percent and the economy appears too many to be heading back into recession. It is not surprising that President Obama’s approval... More »

Killing the Messenger: The Campaign Against Online Escort Advertising Sites

The recent guilty plea by Escorts.com has ignited interest in the legal issues surrounding the operation of an online escort site.  In this two-part blog post, the author will examine real-world examples... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
XBIZ Premiere™, the industry's premier retail focused business journal, features in-depth and comprehensive business news and information targeted for producers of adult videos, novelty product manufacturers, and retailers - subscribe today!

UPCOMING EVENTS

XBIZ London Gathering

Feb 23 - Feb 23
Truckles Wine Bar in Holborn

Adult Entertainment Virtual Convention

Feb 24 - Feb 26
World Wide Web

The European Summit

Mar 05 - Mar 08
Barcelona, Spain

International Lingerie Show

Mar 26 - Mar 28
Las Vegas, Nevada
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!