xbiz world
xbiz premiere
opinion

Web 2.0 Mutterings......

God, just when I thought we had it all figured out as far as driving traffic around the web, along comes "web 2.0" - that mysterious set of new "Myspace" and "Tube" features that are sucking up more free "looky-look" traffic than The Hun it would seem, with conversions being even more of a challenge!

Although it's all fascinating to watch, my main gripe is the amount of infrastructure that needs to be added to paysites to attract this traffic. Last time I checked, over the past 6 months I have added a team of 6 dudes in Albania to manage web 2.0 postings, 4 friendly boys from Manilla to hand 2.0 SEO in the new terrain, and an unusual set of 8 ladies from South Africa that do nothing all day but spew blog postings about what fun they had last night experimenting with butt plugs and electro-stimulation! Oh, let's not forget about my in-house employee that writes erotic poetry all day to submit to Yahoo Groups! God! And I thought TGP's were a pain in the ass!

I did, however, come across what I would say is about the best platform I've seen recently released today. The fine folks at AEBN have launched a beta version of a social networking site for the "Kink" surfers and webmasters called Social Kink

But, aside from that sunny note (which I suspect I am going to have to hire and assign a new staff person to manage), web 2.0 is just a pain in my ass. Maybe I can just give my traffic managers that handle google, Yahoo, AOL, etc paid inclusions my credit card and tell them to "go for it"? Sigh.......

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How AI Is Modernizing Retail HR

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

WIFEY at One: Brand Ambassador Serenity Cox Talks Authenticity, Trusted Relationships

Vixen Media Group brand Wifey may be celebrating its very first anniversary in March, but the imprint has wasted no time establishing itself as a distinctive new voice in adult cinema. In its debut year, Wifey captured two XMAs: Best New Studio/Imprint and Best New Site.

Christian Cintron ·
opinion

Rethinking Influencer Marketing in Sexual Wellness

Influencer marketing has evolved over the past several years, and that ripple has extended to the sexual wellness industry. The factors driving the appeal of partnering with influencers — raising awareness and expanding reach — remain just as important as they did when such partnerships first became common.

Naima Karp ·
trends

Meet the New Class of Pleasure Purveyors Making Waves

The sexual wellness industry has always evolved in response to cultural shifts, but the current wave of up-and-coming pleasure brands signals something deeper than trend cycles or aesthetic refreshes. These founders aren’t just launching new products; they are reframing what intimacy means, who it is for and how it fits into everyday life. Across supplements, toys, aftercare and even divination decks, a new generation of brands is closing long-ignored gaps — between pleasure and wellness, fantasy and function, science and sensuality, individuality and shared experience.

Ariana Rodriguez ·
opinion

How to Convert Fans Through Scarcity and Exclusivity

Nothing sparks fans’ ongoing desire in the long term like making them feel personally prioritized. It gives them a sense of belonging and sparks a level of loyalty that goes far beyond just loving your work. Forging that degree of connection, however, requires knowing how to employ two key tactics: scarcity and exclusivity.

Sara Star ·
profile

Viben's Kara Liburd on Building a Fulfilling Career in the Industry

“We work in an industry where trust, follow-through and service matter just as much as product quality,” declares Viben sales exec Kara Liburd. “Retailers today want analytics, marketing assets and deeper product knowledge, and brands are stepping up to provide that support.”

Colleen Godin ·
opinion

How to Reinvest Back Into Your Creator Business

Early in their careers, most creators necessarily focus on survival. Money goes toward basic expenses, equipment upgrades and keeping content flowing. Once income becomes more consistent, however, it’s time to begin thinking about growth and sustainability. How can you build something that lasts beyond the next release or trend?

Megan Stokes ·
profile

WoodRocket Delivers Classic Adult Fun With a Quirky, Modern Twist

What does it take to stand out in the industry these days? How about a “Live, Laugh, Cum” keychain?

Colleen Godin ·
profile

Efren Méndez Leads LoveStore Mexico With a Community-First Approach

Fifteen years ago, Efren Méndez and a friend walked into a sex shop. They were looking for nothing more than a few items for a party. Instead, the moment altered the direction of his career, and ultimately his life.

Jackie Backman ·
profile

Kisscat on American Dreams and Creating Content That Connects

The year was 2019. Kisscat was drying her hair when her husband, Alex, walked in and told her about a couple who had become popular on Pornhub just shooting videos at home.

Jackie Backman ·
Show More