Home > Features > Wild Over Wyldesites • Bookmark   • Newsletters   • Register Search Options

FEATURE

Wild Over Wyldesites

Wild Over Wyldesites

July 30, 2007
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" There are only so many ways to shove a square jpeg picture on a screen "

About a decade ago, Mike Walker agreed to design a website for a friend who couldn't afford a professional design company.

"I just stumbled into doing it in the evenings," Walker said. "I taught myself to use Photoshop, Java Script, Flash animation and everything else, so it really started as a hobby."

Today, that hobby has morphed into Wyldesites, one of the busiest website design companies in adult entertainment. With a client list that includes Jenna Jameson, Jill Kelly, Brianna Banks and Tera Patrick, and a portfolio encompassing just about every major company in adult, Walker's award-winning website designs are seemingly everywhere on the Internet.

"The sheer number of original designs and original looks is what sets us apart," the owner/designer of Wyldesites explains. "Also, it's the way we're able to look at a client's individual characteristics, desires and needs, and then come up with something unique, something that doesn't look like anything else out there."

Walker's process stresses speaking with the client before any design work begins, to get a handle on what they want or need.

"It depends on the client whether the job is more or less enjoyable," Walker said. "I've had individuals who are pleasant, and some who are impossible to work for. Right now, my best relationships cover every type of person, from individuals who are running their sites by themselves, to porn stars just getting started, to huge companies with 300 sites.

Since the great majority of Wyldesites clients fall into the pleasant category, Walker encourages them to stay in touch, and keep him updated on how the site is doing, so he can make any necessary improvements.

"If I didn't get feedback from my clients, I wouldn't be doing my job right," Walker said. "We don't want to hear what a great job we did from a client who walks away, and never buys anything from us again. We want clients to work with us, so we can fix something that maybe wasn't working so well before."

But even with client feedback, the effect of a website design on its sales and number of visitors is still murky territory. Walker believes there are "all kinds of variables" in this area, including the site's niche, where its traffic comes from, and how it arrives there. He stresses that creating a more professional look is always best.

"The higher end you go, the classier look you need to help your company look genuine and solid," Walker said.

Keeping sites surfer-friendly is another key ingredient in the Wyldesites philosophy. Walker maintains that the design must be transparent, so it doesn't get in the way of the site's functionality.

"I try to offer surfers an easy, hassle-free way to surf the site, to see the content they want, and make it easy for them to join," he said.

There are, of course, technical limitations to what any designer can bring to a site. Walker points out that there are only so many thousands of pixels on a computer screen, which forces designers to make video content appear in some logical order.

"There are only so many ways to shove a square jpeg picture on a screen," Walker said.

"But the screen width has advanced to the point where we don't have to design for 800x600 pixel monitors anymore. Everything is 10.4 or wider now — especially with the dawn of high-definition video that you can download online.

Bandwidth isn't even considered anymore in terms of design. Back in the late 1990s, you had to get a whole tour page under 50K. Now you can have one screen shot of a video with a logo on it that's 50K, and the rest of the page is maybe two or three megs."

Wyldesites has built an unassailable reputation among the Internet community.

It's what happens when a hobby turns into a life's work.


OPINIONS & VIEWS

Expanding Your Mastermind Group Should Be a Game Plan

After a decade of selling an automation software product for managing websites, it’s been interesting to follow the trends of our customers throughout the past year. At the end of every year, we... More »

‘Anything Interactive’ Will Be in Industry’s Future

With the new year upon us, many people focus on resolutions and 92 percent of those who make them don’t succeed in keeping them. Others look towards the future. Looking back to the early years of... More »

Focusing, Again, on Tradeshow Etiquette

I’m very excited to have been asked by XBIZ World to write the third part of my ongoing series of articles on tradeshow etiquette. In Part I of the series, I discussed business cards, substance... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!