Since the best porn taps into male fantasies, it's no surprise that someone finally thought to base a DVD line on the scenario of a happily married couple making threesomes a part of their happy marriage. What's surprising is that the couple behind the Pornfidelity line, Kelly Madison and husband Ryan, came upon the idea almost by accident.
"Actually, in the beginning, I was never going to be the talent; I was going to be business manager," Kelly explains. "We put ads in the paper for 'models wanted', and the results were scary. The girls were so undependable and really not that attractive. Ryan turned to me and suggested I be the model. I was reluctant at first but then soon jumped on the idea."
And Pornfidelity was born.
Actually, KellyMadison.com was born, and Pornfidelity followed.
But maybe we should back up a few steps.
Boy Meets Girl
Ryan and Kelly met in 1999. Kelly was 33 and the vice president of sales at a graphics firm. Ryan was a 22-year-old graphic artist on her staff. They flirted, and the flirting led to passion, and passion led to love. There was just one problem: Kelly was Ryan's boss. They were able to keep the relationship a secret for a while, but when co-workers and bosses started to catch on, they needed to make a change. So they decided to start their own business, and porn seemed as good a choice as any.
"We leased an old, run-down warehouse built in the 1930s," Kelly says. "It had holes and mice and walls full of mold. We tore down walls, put in flooring, built new walls and painted and decorated – actually, Ryan did 99 percent of the work, but I like to take credit for it as well. We had a 1,500-square-foot studio to shoot our videos in. All we needed were the girls."
As noted earlier, the couple had trouble finding talent. Kelly's cousin, Janine, already was one of the most successful performers in the business, so Kelly didn't think twice about stepping in, inspiring the couple's original member website, KellyMadison.com. And Pornfidelity grew out of that site organically.
"It began as just a few random scenes that we did for my personal site, and we enjoyed it so much we decided to make an entire website dedicated to threesomes," she says. "Pornfidelity.com is our personal sex scrapbook of our engagement, our wedding and our lifetime together."
Boy And Girl Make Movies
A classic reality site, Pornfidelity showed how the couple "met" girls and seduced them into bed. And the overwhelming response to the site convinced the Madisons that there was a wider audience for their unique brand of porn — namely, DVD buyers. Truth be told, they'd had an idea to expand into DVDs for some time.
"We had always envisioned producing DVDs," Kelly says, "we just needed the financing, which the websites provided, and a distributor."
Since the studio was located at a warehouse with a street address of 413, the Madisons decided to call the company 413 Productions.
As for distribution, 413 signed with Juicy last summer. While the company is relatively new to the market, with fewer than a dozen DVDs out at press time, it is making fast inroads, releasing two titles per month. Following an aggressive business plan — again made possible by the success of their Internet operation — the Madisons also have started producing a number of other lines covering a variety of genres, including "Big Natural Titties," "All Ditz and Jumbo Tits," "Baby's Mommas," "I'm Old Enough to Be Their Mother" and "Run for the Border."
"We had to mix it up a bit and give the customer some variety," Kelly says. "We get a lot of customer feedback from our website members, and we know most of our following likes large breasts, but we want to be able to appeal to a wide range of video watchers. That's the reason for the other titles. We want to be able to offer all different types of women. Plus it's a lot of fun fucking girls of all different nationalities and body types. It keeps it new and interesting for us as well as the viewer."
Given the nature of their work, which brings their personal relationship to the office — an office they share with employees — the Madisons have to be careful about setting boundaries and keeping things professional above all else. For example, they shoot content only in the evenings and on weekends after employees have gone home, leaving them free during the days to manage the operation and deal with customers, business partners, lenders and suppliers, as Kelly says, "without moaning and groaning in the background."
Ryan and Kelly also have learned to divide responsibilities in a way that plays to each of their strengths.
"Ryan is in charge of running the production company and making sure the sites are updated, videos and photos are edited, and he is the one that does all the web programming, the traffic generating and the advertising," Kelly explains. "I am in charge of booking talent, doing the sets, handling all of the banking and finances and the promotional work."
As for those who would question whether a couple that makes porn together can sustain a lifelong marriage, Kelly says: "Just look at us and the success of our relationship. The last thing in the world that I ever have to worry about is Ryan cheating on me. He goes away on vacations and golf tournaments and goes out with his friends at night, and not once have I ever wondered if he was with other women. Not once. We are very secure in our relationship, and our commitment is strong. We don't keep secrets from each other or lie. We are best friends with the exact same goals for the future. Our sex life is just that: It's ours."
