Home > Features > Players Migrate to Vegas • Bookmark   • Newsletters   • Register Search Options


Players Migrate to Vegas

Players Migrate to Vegas

January 4, 2006
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" The Hustler brand is the ideal fit for Las Vegas "

From an adult industry perspective, Las Vegas is important not only because of all the erotic filmmakers, film stars, Internet models and adult webmasters who are based there, but also because of famous non-Vegas residents who have been undertaking or planning major business ventures in the Southern Nevada City.

Vivid Entertainment, Playboy Enterprises and Larry Flynt's LFP/Hustler empire are not Las Vegas-based — Vivid and LFP/Hustler are based in Los Angeles, and Playboy's corporate headquarters are in Chicago — but they are three examples of adult industry heavyweights that have expanded their presence in Sin City or have big plans to do so.

In early 2005, Vivid (the world's largest adult film company) opened an upscale nightclub inside the Venetian Resort Hotel Casino on the busy area of Las Vegas Boulevard known as "The Las Vegas Strip" (or simply "The Strip"). And in late 2004, Playboy Enterprises announced that it would be opening a Playboy-themed nightclub inside the Palms Casino Resort on Flamingo Road sometime in 2006. The club will unveil a new generation of Playboy Bunnies; waitresses will be wearing Italian fashion designer Roberto Cavalli's new, updated version of the famous Playboy Bunny costume, which will include the traditional fluffy tail and rabbit ears. Cavalli's mainstream clients have included actress/singer Jennifer Lopez and R&B stars Beyoncé Knowles (of Destiny's Child fame) and Alicia Keyes.

Playboy Enterprises' Las Vegas nightclub will come 20 years after the closing of Playboy Clubs in Los Angeles, New York City and Chicago in 1986. The first Playboy Club opened in the Windy City 45 years ago in 1960 — a pre-Penthouse, pre-Hustler, pre-"Deep Throat" time in which the innovative Hugh Hefner was widely regarded as the king of erotic entertainment and Playboy Magazine was North America's most widely read adult publication. The Playboy Clubs were quite successful in the 1960s, and the Playboy Bunny became an iconic symbol of the Sexual Revolution. But in the 1970s, the Playboy Clubs began losing money — and when Playboy Enterprises closed its Playboy Clubs in New York City, Los Angeles and Chicago simultaneously, it marked the end of an era.

Spokespeople for Playboy Enterprises have been quoted as saying that the new Las Vegas club will not be a carbon copy of the old Playboy Clubs of the 1960s and 1970s (which offered live jazz performances) but rather, it will be more of a dance club.

Meanwhile, LFP/Hustler is planning a major expansion in Sin City. LFP/Hustler spokesman Tyler Goldman told XBiz: "The Hustler brand is the ideal fit for Las Vegas, and the market has been giving us very positive feedback in terms of the offers we have been getting. I think the Hustler brand is an extremely strong brand for entertainment in Las Vegas."

Goldman elaborated: "We have been pursued in a number of areas in Las Vegas. There is the possibility of a Hustler casino and a hotel. There is the possibility of a restaurant. And Las Vegas presents a tremendous opportunity for a retail store; there is the possibility of a Hustler Hollywood store in Las Vegas. The Hustler Hollywood store in Las Vegas would probably be the largest Hustler Hollywood store in the United States. We have had tremendous success with all of our Hustler Hollywood stores, including, mostly recently, South Beach in Miami, and we are waiting for the ideal location in Las Vegas."

Goldman did not mention the names of any possible partners for LFP/Hustler in Sin City; nonetheless, he stressed that it isn't a question of whether Larry Flynt's erotic empire will enjoy a major expansion in Las Vegas, but rather, a question of when and with whom. Goldman asserted that because Larry Flynt considers Las Vegas a very high priority, LFP/Hustler will be extremely selective when it comes to choosing allies in Sin City.

"We have been holding out until we find the ideal partner and the ideal locations," Goldman explained. "We are working very hard at talking to a number of parties in Las Vegas about all of the different opportunities. We have had some good offers, but because Las Vegas is such an important market for us, we are holding out for the crème de la crème and the perfect partner in all of the categories that I have mentioned."


Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!