profile

Your Company Name

Recently, XBIZ World magazine asked a group of industry leaders, "How did you come up with your company name?"

Here's what they had to say:

didn't want to restrict ourselves by simply basing it on my site, VanillaCash, or the like. We wanted something fun and memorable. Monkey is one of my nicknames among family and friends, and I think you can figure out where we got the Porn part. PornMonkey Cash represents a quality, trustworthy program that knows how to have fun while making all of us money."
— Vanilla Deville, President/CEO, Pornmonkeycash.com

"Everyone's a critic, and most people acknowledge that two heads are better than one. That's pretty much how the Porn Critics name came about. We're a group of individuals with an incredible knack for helping web surfers find the best 'bone for your buck' porn on the Internet. We do the work for you — weeding through the bombs and finding the diamonds in the rough."
— Mike &Quot;Alky&Quot; Freedman, Owner, The Porn Critics

"When I was stripping, there was another guy in one of my shows named John, so an emcee starting calling me Evil John to differentiate us. At the same time, I had a girlfriend who called herself Angel when she did strip shows. She was a very nasty girl, and I suggested that she call herself Evil Angel. She didn't, but I loved the name and wound up using it for my company."
— John &Quot;Buttman&Quot; Stagliano, President, Evil Angel

"About three years ago, I was in a deep transition period. My family's company, Rain Productions, wasn't doing well. There were lots of new companies eating into our sales. A friend who runs a replication house pointed out that our movies were light and fluffy compared to what was happening in the industry. So, we decided to start producing titles that were harder and more intense. Adding the word 'acid' to our company name seemed like a good way to sum up the new direction. But if I had it to do over again, I'd probably pick something completely unrelated to rain, like 'volcano.'"
— Mitchell Spinelli, Owner, Acid Rain

"For the name of the company, I was looking for a short, easy to remember name that webmasters would associate with the general ideology of our company. I was looking at the first reality sites out there, and for me it was a no-brainer that sending traffic to quality sites would convert better. The general branding idea was: Don't send your surfers to the usual three-tour pages site. Chose our quality products. Use your brain! After that, it was just normal to associate 'brain' and 'cash' together."
— Frederic Valiquette, President, Braincash.com

"When Mitch [Farber]and I were thinking of names for Netbilling, we were certain the name had to meet the following criteria: It would be available to incorporate with the identical or almost identical name of the website; it would leave no questions as to what focus our services were; the website would have to be available in a dot-com rather than a dot-net domain; and it would not contain so many characters that our customers would be unable to remember how to spell our website."
— Sarah Farber, CEO, Netbilling

"In 1997, the word 'naked' was one of the top searched-for terms on the Internet related to sex. We threw around some ideas, but 'sword' with its obvious sexual symbolism was one of our early favorites. The image conjured by the two words together — NakedSword — was strong, direct and aggressive. And in the face of a sex-phobic culture, it really embodied the mission of our pro-porn, pro-sex, progay site."
— Reena Patel, Director, Strategic Accounts And Marketing, Nakedsword.com

"The name T3Report just came to me as a quick buzz word name that has a techie feel to it. In the real estate world, the top three important factors are 'Location, Location, Location.' T3Report, which builds up traffic reports through spidering the adult Internet space, stands for 'traffic, traffic, traffic' — the top three important factors on the web."
— Brandon Shalton, CEO, T3 Report, Cydata Services

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Inside the OCC's Debanking Review and Its Impact on the Adult Industry

For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.

Corey Silverstein ·
opinion

A Hands-On Review of AI Camera Monitoring for Retail

Last month, I outlined the main AI-powered loss prevention options available to businesses: DIY solutions, hosted services and enterprise platforms. This time, I decided to test one out myself. I contacted a cloud video platform that integrates with Lightspeed POS and scheduled a demo.

Zondre Watson ·
opinion

How to Build Operational Resilience Into Your Payment Ecosystem

Over the past year, we’ve watched adult merchants weather a variety of disruptions and speedbumps. Some even lost entire revenue streams overnight — simply because they relied too heavily on a single cloud provider that suffered an outage, lacked sufficient redundancy and failover, or otherwise fell short when it came to making sure their business was protected in case of unwelcome surprises.

Cathy Beardsley ·
opinion

Turning Fantasy Fans Into New Creature Play Shoppers

Adult “creature play” is no longer just a niche novelty. There’s even a term for this kink: teratophilia, meaning sexual attraction to monsters. A heady mix of sensory novelty, curiosity about unfamiliar bodies and potential power dynamics has made lusting after and role-playing mythological creatures more widely accepted. The erotically captivating allure of otherworldly beings has even become prevalent across pop culture, from “True Blood” and “The Shape of Water” to Guillermo Del Toro’s “Frankenstein” and “monster boyfriend” romantasy literature trending on TikTok.

Naima Karp ·
opinion

Building a Stronger Strategy Against Card-Testing Bots

It’s a scenario every high-risk merchant dreads. You wake up one morning, check your dashboard and see a massive spike in transaction volume. For a fleeting moment, you’re excited at the premise that something went viral — but then reality sets in. You find thousands of transactions, all for $0.50 and all declined.

Jonathan Corona ·
trends

Signals Ahead: Pleasure Brands Track the Rapid Convergence of Tech and Intimacy

It’s complicated. As the pleasure industry enters 2026, many industry observers predict that the coming year will be shaped not by a single game-changing breakthrough or standout celebrity partnership, but rather by the slow, powerful alignment of consumer psychology, economic reality, cultural openness and shifting demographic needs.

Ariana Rodriguez ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
profile

Kyrie Hara Fuels Tenga's Growth as U.S. Sales Lead

Kyrie Hara is making significant moves. After racking up sales and general management experience during her 14-year run with Hawaiian retailer Sensually Yours, Hara has quickly embraced her role as the newest U.S. sales lead with Japanese manufacturer Tenga.

Women In Adult ·
profile

Jak Knife on Turning Collaboration and Consistency Into a Billion Views

What started as a private experiment between two curious lovers has grown into one of the most-watched creator catalogs on Pornhub. Today, with more than a billion views and counting, Jak Knife ranks among the top 20 performers on the site. It’s a milestone he reached not through overnight virality or manufactured hype, but through consistency, collaboration—and a willingness to make it weird.

Jackie Backman ·
profile

Alex Feynerol Discusses Svakom's Male-Focused Brand, Kaotik Labs

Over the past 13 years, Svakom has built its brand on sensuality and emotional intimacy, focusing on elegant design, wellness-oriented messaging and accessible pricing for vibrators and couples’ products — what the company often describes as “affordable luxury.” Recently, however, the company has had to adjust its traditional marketing tactics to fit one particular category steadily gaining prominence: male masturbators.

Jackie Backman ·
Show More