profile

Third-Party Stability

Recently, XBIZ World magazine asked a group of industry leaders, "Do you feel that third-party processing is more stable now compared to before?"

Here's what they had to say:

"Changes in Visa and MasterCard's policies toward third-party processors who operate domestically in the U.S. have had the effect of 'culling the herd' and eliminating the weaker, more dangerous and unreliable processors from the market. In this sense, third-party processing is a much more stable industry. Some of the unintended consequences of these actions has been to increase the number of disreputable processors who operate in regions where MasterCard and/or Visa don't have as tight a control on member banks. So my answer would be a qualified 'yes' given these facts."
— Jack G., CEO and Co-Founder, ClearCard.com/CNWB.com

"Third-party processing is a very safe, secure and intelligent way to bill for your paysite. It is preferable to a single-site merchant account as using a registered IPSP in the U.S. or EU, and it allows you to remain compliant with the rules of Visa and MasterCard and to dedicate your efforts as a program operator to doing what you do best: selling your content to members. In my opinion, the safety of using one of the three IPSP's (CCBill, Epoch and now 365 Billing) in the U.S. or EU has never been more assured."
— Chris Mallick, CEO, ePassporte

"I don't think that third-party processing per se has ever been 'unstable.' Rather, there were a number of companies engaged in it that were unstable, meaning they weren't very good at it and had poor practices and standards resulting in business difficulties or problems with Visa/MC and/or their banks. At this point, I think that most of the more unstable players have been forced out of the picture by these pressures, although it's still important to choose a processor carefully."
— Ron Jenkins, CEO, DHD Media

"Not really. The key is to choose who you work with and to understand who they work with. The rules are pretty simple, and when you start to hear crazy stories about a billing company, it is crucial to verify them. Chargebacks are here to stay, and if a webmaster decides to trust a billing company with its revenue, a minimum of research is in order to have an idea about the business model of that company. Everyone wants aggressive billing, but it has to stay within the limits."
— Nancy Moore, Account Manager, GammaCash

"I have to say, I really do. However, as more and more banks dropped adult, things have started to convene to a few single banks still willing to take on high-risk accounts. Thirdparty processors who have been following the rules for many years and who have established solid bank relationships are in prime position to stay in the game, and we have noticed them recently overtaking merchant accounts in both reliability and performance. I think as people begin to see this, they will start to lose their biases against third-party billers and slowly migrate to them."
— Keith "Varius" Bussey, Head of Special Projects, IwantU.com

"I think third-party processing has been filled with stories of disaster, and now we are down to only a few viable alternatives. The old rule of 'only the strong will survive' is particularly true here. I have a long history with CCBill, and they have proven that they are here for the long term. Slow and steady wins the race!"
— Steve Lightspeed, Founder/CEO, Lightspeed Media Corp.

"The answer should come as no surprise. Without a doubt, third-party processing is more stable today than ever. Managing credit and chargeback ratios and avoiding penalties and fines has become as much an art as it is science. The well-established billing companies have a considerable advantage to new companies not only in the matter of risk management but also in credibility."
— Rand Pate, Director of Communications, Epoch/Paycom

"From our point of view, we feel that stability has increased considerably. The main concern of merchants when choosing a third-party billing company is whether they are going to get paid on time, every time. Let's face it, there are only a few third-party companies that have direct relationships with the acquiring banks, and the balance depend on ISOs for placement. When choosing a third party make sure that the comfort level is there and all questions are properly answered."
— Norton Burah, President, myVirtualCard.com

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Adult Retailers Can Retain Staff, Strengthen Team Morale

Running an adult retail store is not just about stocking shelves with fun products. It’s also about creating a space where people feel comfortable, curious and confident in exploring pleasure — and the heart of that experience is your staff.

Rin Musick ·
opinion

AI Inventory Tools That Help Retailers Save Time, Boost Accuracy

Last month, I discussed how managing your inventory with AI can help you make sure that your store stocks what sells — not merchandise that gathers dust. That’s because AI tools can analyze data, identify trends and predict demand for thousands of items across multiple locations, all within minutes.

Zondre Watson ·
opinion

Maintaining Brand Trust in the Face of Negative Press

Over the last year, several of our merchants have found themselves caught up in litigation over compliance with state age verification laws. Recently, Segpay itself was pulled into the spotlight, facing scrutiny over Florida’s AV statute, HB 3. These stories inevitably get picked up by both industry and mainstream news outlets.

Cathy Beardsley ·
opinion

Why Blue Tick Verification on Instagram Matters for Sexual Wellness Pros

In an era when misinformation proliferates so rapidly, establishing trust with your audience is both more difficult and more crucial than ever. That blue check mark next to your name on Instagram — the Meta Verified badge — can mean the difference between achieving credibility and being ignored.

Naima Karp ·
opinion

How to Switch Payment Processors Without Disrupting Business

For many merchants, the idea of switching payment processors can feel pretty overwhelming. That’s understandable. After all, downtime can stall sales, recurring subscriptions can suddenly fail, or compliance gaps can put accounts at risk. Operating in a high-risk sector like the adult industry can further amplify the stress of transition.

Jonathan Corona ·
opinion

How Genuine Connection Drives Retail Success

When I hear struggling adult retailers lament about a lack of customers, I want to sympathize, but I also want to tell them: “People haven’t stopped shopping. They haven’t lost interest in pleasure, play or discovery. If your business is underperforming, the problem may not be your customer base. It may be how you’re connecting with them — or failing to.”

Alexandra Bouchard ·
opinion

How Retailers Can Keep Travel-Season Sales Going Beyond the Holidays

It’s November, and that means quick escapes. The couple planning a cozy night in, the weekend guest grabbing a cheeky host gift, and the solo traveler prepping for an impulsive getaway all share one thing in common: They’re not just browsing; they’re assembling a discreet, travel-ready kit.

Sunny Rodgers ·
profile

WIA Profile: Sandra Bruce

It goes without saying that a retailer who takes a “hands-on” approach to guaranteeing quality and safety is more likely to earn customer trust and loyalty. In the pleasure industry, where shoppers seek products to enhance their intimate lives — and even fulfill their deepest desires — that personal touch is even more impactful.

Women in Adult ·
profile

The Male Rose Co-Founder Heather Gruber Discusses Journey in Building the Brand

Recognizing high demand and interest as profitable pleasure products spread across influencer platforms, in 2021, Jamael Williams and Heather Gruber decided to launch a company with a clear mission: to help men feel more comfortable using pleasure products and talking about them with their partners.

Colleen Godin ·
profile

WIA Profile: Katie

Katie is the ultimate girl’s girl. As community manager at Chaturbate, she answers DMs, remembers names, and shows up for creators and fellow businesswomen when it counts. She’s quick to credit the people around her, and careful to make space for others in every room she enters.

Women in Adult ·
Show More