profile

Third-Party Stability

Recently, XBIZ World magazine asked a group of industry leaders, "Do you feel that third-party processing is more stable now compared to before?"

Here's what they had to say:

"Changes in Visa and MasterCard's policies toward third-party processors who operate domestically in the U.S. have had the effect of 'culling the herd' and eliminating the weaker, more dangerous and unreliable processors from the market. In this sense, third-party processing is a much more stable industry. Some of the unintended consequences of these actions has been to increase the number of disreputable processors who operate in regions where MasterCard and/or Visa don't have as tight a control on member banks. So my answer would be a qualified 'yes' given these facts."
— Jack G., CEO and Co-Founder, ClearCard.com/CNWB.com

"Third-party processing is a very safe, secure and intelligent way to bill for your paysite. It is preferable to a single-site merchant account as using a registered IPSP in the U.S. or EU, and it allows you to remain compliant with the rules of Visa and MasterCard and to dedicate your efforts as a program operator to doing what you do best: selling your content to members. In my opinion, the safety of using one of the three IPSP's (CCBill, Epoch and now 365 Billing) in the U.S. or EU has never been more assured."
— Chris Mallick, CEO, ePassporte

"I don't think that third-party processing per se has ever been 'unstable.' Rather, there were a number of companies engaged in it that were unstable, meaning they weren't very good at it and had poor practices and standards resulting in business difficulties or problems with Visa/MC and/or their banks. At this point, I think that most of the more unstable players have been forced out of the picture by these pressures, although it's still important to choose a processor carefully."
— Ron Jenkins, CEO, DHD Media

"Not really. The key is to choose who you work with and to understand who they work with. The rules are pretty simple, and when you start to hear crazy stories about a billing company, it is crucial to verify them. Chargebacks are here to stay, and if a webmaster decides to trust a billing company with its revenue, a minimum of research is in order to have an idea about the business model of that company. Everyone wants aggressive billing, but it has to stay within the limits."
— Nancy Moore, Account Manager, GammaCash

"I have to say, I really do. However, as more and more banks dropped adult, things have started to convene to a few single banks still willing to take on high-risk accounts. Thirdparty processors who have been following the rules for many years and who have established solid bank relationships are in prime position to stay in the game, and we have noticed them recently overtaking merchant accounts in both reliability and performance. I think as people begin to see this, they will start to lose their biases against third-party billers and slowly migrate to them."
— Keith "Varius" Bussey, Head of Special Projects, IwantU.com

"I think third-party processing has been filled with stories of disaster, and now we are down to only a few viable alternatives. The old rule of 'only the strong will survive' is particularly true here. I have a long history with CCBill, and they have proven that they are here for the long term. Slow and steady wins the race!"
— Steve Lightspeed, Founder/CEO, Lightspeed Media Corp.

"The answer should come as no surprise. Without a doubt, third-party processing is more stable today than ever. Managing credit and chargeback ratios and avoiding penalties and fines has become as much an art as it is science. The well-established billing companies have a considerable advantage to new companies not only in the matter of risk management but also in credibility."
— Rand Pate, Director of Communications, Epoch/Paycom

"From our point of view, we feel that stability has increased considerably. The main concern of merchants when choosing a third-party billing company is whether they are going to get paid on time, every time. Let's face it, there are only a few third-party companies that have direct relationships with the acquiring banks, and the balance depend on ISOs for placement. When choosing a third party make sure that the comfort level is there and all questions are properly answered."
— Norton Burah, President, myVirtualCard.com

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The KPIs That Keep Payment Processing Humming While You're Away

I always look forward to the summer as my kids are home and I can plan little trips with them to reconnect and have some fun. If you’re like me, however, you probably never go on vacation without your laptop, so you can check in or lurk in the background to make sure all systems remain go.

Cathy Beardsley ·
opinion

Building an Ecommerce Engine That Bridges Online and Retail Sales

Most independent retailers couldn't afford to build, host and manage a real ecommerce site well, so we leaned on the distributor's site and accepted the friction.

Zondre Watson ·
opinion

What Utah's SB 73 Means for Compliance Requirements

Utah has once again positioned itself at the center of the national battle over online age verification and adult-content regulation.

Corey D. Silverstein ·
opinion

How Experiential Spaces Help Adult Retailers Drive Engagement, Sales

E-commerce made adult retail accessible, efficient and discreet. But it also made it distant. For years, the industry has leaned heavily on convenience as the primary driver of growth. To be clear, it works.

Chelsea Mani ·
profile

Drea Walker Leads With Passion at North Carolina Boutique Up4Drea

Drea Walker is the face, name and vibrant personality behind Up4Drea, an adult retail boutique co-founded in eastern North Carolina. Blending clothing and pleasure products, the store is built on a clear mission: to create a space where everyone feels seen, supported and welcome.

Women In Adult ·
profile

Kathryn Byberg Nurtures Brands With Little Leaf's Growth-Focused Marketing Team

A decade ago, pleasure products and sexual wellness brands were still rarely discussed within the broader health and lifestyle landscape. Media outlets often treated the topic of sexual wellness as a novelty rather than a legitimate category, so brands struggled to secure thoughtful coverage.

Jackie Backman ·
profile

Clips4Sale's Christy on Backing Creators and Fueling Growth

Understanding the industry from within goes beyond data. For Christy, Manager of Creator Experience at Clips4Sale, that insight is shaped by front-line conversations and years spent listening not just to trends, but to people.

Women In Adult ·
opinion

How to Turn Retail Seasonal Lulls Into Sales Opportunities

For many adult retailers, summer brings a predictable change in customer behavior. Routines shift, travel increases and shopping habits become less steady.

Rin Musick ·
opinion

Breaking Down AI-Powered Moderation and Platform Safety

Adult platforms, including content sites, cam services and dating apps, consistently face a range of high-risk challenges. These include verifying consent, particularly for user-uploaded content, addressing non-consensual material such as leaks and so-called revenge porn, and ensuring effective age verification and protection for minors.

Christoph Hermes ·
opinion

How to Optimize Subscription Billing for Compliance and Stability

The Federal Trade Commission’s “click to cancel” rule is coming back around. Last year, a federal appeals court vacated the FTC’s Negative Option Rule, aimed at addressing deceptive or unfair practices and making it easier for consumers to cancel online subscriptions.

Jonathan Corona ·
Show More