Home > Features > The Adult DVD Market: 1 • Bookmark   • Newsletters   • Register Search Options

FEATURE

The Adult DVD Market: 1

The Adult DVD Market: 1

February 17, 2005
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" DVD players began to fly off the shelves, and everyone benefited. "

When Jeffrey J. Douglas stood before a gathering of mainstream video software executives in Iowa in 1998, he was faced with a group of decision makers trying to figure how to get consumers to buy newfangled DVD players.

The executives were hungry for content to lead the charge — but not necessarily adult.

Douglas, a First Amendment attorney who represents many adult-oriented businesses, now says it was the adult industry that played a significant role in leading DVD players into consumers' households.

"If you're watching for certain kinds of sex, the press of a button gets you exactly what you want," Douglas said, who pointed out that studios were running as many as three cameras per shoot to give the customer a choice of three different angles of the same scene on DVD.

Back in those seemingly prehistoric days, Hollywood studios were hesitant toward DVD technology and couldn't supply a bulk load of content because most titles were contractually restricted.

But adult studios like VCA, with its huge library on videotape, had no such problems and began converting analog to digital by the truckload.

DVD players began to fly off the shelves, and everyone benefited.

Today, do a Google search for "DVD porn" and you'll get 7.9 million links. The same search for DVD XXX will yield 9.1 million links. The availability of adult content is fast being satisfied by thousands, if not millions of DVD sites online. A simple search "adult DVD" brings up an astonishing 15.4 million links.

'Deep Throat'
The 1972 Linda Lovelace classic "Deep Throat" brought porn out into the open. The title was even borrowed as the infamous pseudonym for an informant involved in the Watergate scandal.

It was porn that drove VCR sales in the early 1980s, porn that boosted the Internet 10 years later, and in recent years porn has spurred the sales of DVD players. And it is porn that has slipped into bed with high-definition television and DVD, inspiring a worldwide love affair with this new medium.

One of the reasons for such rapid growth is that adult DVD features are cheaper to produce and duplicate than VHS. The pictures are sharper and there is room for more content. Also, because DVD content is purely digital, the content can be sliced and diced and repurposed for any number of uses.

"Mike B," as he is known in the trade, represents Internet Business Services, a web management firm that counts CECash as one of its clients.

Mike B is also a webmaster at UrentDVDs.com, boasting a library of 6,500 hardcore adult titles. The company offers three price levels. All levels include an unlimited number of DVDs. As soon as a customer sends one back, they get the next one in the mail. On signup, the first level customer gets three free DVDs and a maximum of three DVDs at a time. Shipping is free and there are no late fees.

"For people who like to have more than three DVDs at a time, we offer a $29.99 per-month membership where the maximum is six DVDs at a time, and for the die-hard, we offer the 'Platinum' package for $39.99 per month with 10 DVDs at a time, available on your second month of membership," Mike B said.

"If they really like a DVD, they may go out and buy it to have in their permanent library," he added.

Mike B says the online rental model helps give additional exposure to all the labels carried and gives the consumer the power to make informed purchasing decisions.

"In the future, we should see more and more adult DVD rental businesses going online if they are not already," he said. "I don't think the big studios will take on DVD rental distribution on their own. They will likely continue to let companies with established infrastructures distribute their titles both as a physical product and a virtual (video on demand) product. To be successful, you cannot carry the labels of only one or two studios, you have to carry them all."

In Part 2, we'll examine the future of online DVD rentals, and the implications for production and distribution channels. Stay Tuned!


LEGAL PERSPECTIVES

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!