Home > Features > Country Code TLD Benefits • Bookmark   • Newsletters   • Register Search Options


Country Code TLD Benefits

Country Code TLD Benefits

January 28, 2005
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" Sometimes the best policy is to purchase both a .com and a country TLD. "

Editor's note: I found this article particularly interesting, and timely, since I just received an e-mail from Network Solutions offering me the ".co.uk" version of my domain names. For some projects, this might make a lot of sense; for others, it won't. But it is food for thought:

Most new websites tend to look for a domain name with a .com or .net TLD (Top Level Domain). They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific TLD.

There are a number of benefits that can be gained from choosing a domain name with a country specific TLD, especially if you conduct your business primarily in one particular country.

Search Engine Benefits
Most of the large search engines will give you a higher search ranking for a site that has the TLD of the searcher's country. For example, if someone from the United Kingdom is performing a search for widgets, a search engine will often rank widgets.co.uk higher than other sites selling the same product but doing so from a .com TLD.

Having a country-specific TLD will also allow you to be included in a lot of great country directories that stipulate that your domain name have a certain TLD. Getting your site into these directories can be a great way of improving your search engine ranking as these are one way links from authority sites for your chosen subject. These kind of links are graded much higher than reciprocal linking.

Buyer Confidence
Having a country-specific domain will often give the buyer more confidence when making a purchase as they consider the site to be local, therefore governed under the same laws as the buyer. This makes it easier to follow up on sales and make complaints if any problems occur during the purchase of the product. It also helps to settle any nerves if the buyer is able to see a street address that they recognize, rather than a foreign address.

Sometimes the best policy is to purchase both a .com and a country TLD. This allows you to appeal to both international and national customers. The potential sales that you can get with a country domain TLD should not be overlooked as a small investment in an extra domain can bring big returns for you and your business.

Gathering Information
Another benefit of having a country domain name is that you already know where your customer is likely to be from. This means that you can display products for that particular customer's region without having to ask the customer to select which geographic area they are in.

When a customer types in their country domain, you can forward them to your main domain name but display only products that will be of interest to them and have all the prices in their own currency. This gives the site a local feel and will again instill that buying confidence that is so important when trying to make a sale.

I hope that you've seen the importance of not overlooking this great opportunity to bring in extra customers by choosing a country-specific domain name, or by simply adding one as an extra name that points to your main domain name.


The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona


Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!