Home > Features > To Build Or Not To Build • Bookmark   • Newsletters   • Register Search Options

FEATURE

To Build Or Not To Build

To Build Or Not To Build

January 15, 2005
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" ...adopting a "less is more" strategy might be the best course for many operators in 2005 and beyond. "

XBiz Moderator AussieWebmaster started a thread the other day that caught my attention, entitled "What is working best?" in which he asked the question "What areas are working best for you now. What do you see as the hottest niches etc. right now?"

I'm always wary of the message this type of discussion sends, because it tends to get people focused on short term fads; which causes the market to flood with crappy sites, and dilutes the value of the surfer pool for everyone. "Amateurs are hot!","MILFs rule!","Reality rocks!" and let's not forget "Lesbian teens!"

While there will always be leaders in a position of strength derived from quality of content and an optimum approach, there will also be a pack of under-performing properties following behind them, often operated by desperate webmasters, bouncing from site to site in an effort to find something that works for them.

Perhaps it's a lack of dedication and commitment to any particular project. Perhaps it's a belief that we can "do it all" – resulting in a myriad of problems from spreading yourself too thin. Regardless of the reasons, too many people are trying to run too many sites; a situation that worsens with every new wave of sites to exploit the current mass cultural phenomenon; whether it's the reality craze, or the latest A-list celebrity to get caught fucking on film.

It's like hearing "Hey, I hear foot fetish sites retain like a son of a gun!" - which is true, if you understand the fetish and can build a site that properly presents it – and then thinking that you can build a successful site targeting that audience. Straight folks make the same mistake by trying to market gay sites the way they would a straight site - but with the addition of little pink triangle buttons, rainbows, and a dude in a dress...

One size does not fit all, and what works for one webmaster may fail for another. Long term success is not based on copying the fad du jour, but on finding a niche that you like and understand, and then building an *excellent* site that showcases it. Stick with it, and surfers looking for what you offer will find you. Focus on taking care of them, and keep them coming back for more.

I'm covering a lot of conceptual ground here and trying to relay some of the debate going on in my head since before Internext. You see, I've been playing with Comus Thumbs amazing TGP script, and there's a banner for "Matt's Models" that's been sitting on the script's main admin page that says, "We don't have 80 shitty sites, just 2 great ones!"

The more I contemplate that, the more I realize what a serious waste of time, money, and energy rolling out new sites can be, when older sites have yet to reach their full potential. Cutting out the dead wood and adopting a "less is more" strategy might be the best course for many operators in 2005 and beyond.

While there are many benefits to having a large footprint in the adult arena, including the ability to attract affiliates and traffic trades while maximizing search engine potential and traffic management; this is primarily the realm of established, powerhouse companies that employ talented staffs and which require an often significant level of infrastructure.

For the smaller companies, particularly the thousands of "one man" (or woman) operations doing their best to be adult webmasters or producers in an increasingly complex and challenging environment, focusing on one well-targeted site and developing it to its full potential may reap far greater rewards than simply trying to cast a wide net by deploying multiple, "less than perfect" properties and projects.


OPINIONS & VIEWS

Expanding Your Mastermind Group Should Be a Game Plan

After a decade of selling an automation software product for managing websites, it’s been interesting to follow the trends of our customers throughout the past year. At the end of every year, we... More »

‘Anything Interactive’ Will Be in Industry’s Future

With the new year upon us, many people focus on resolutions and 92 percent of those who make them don’t succeed in keeping them. Others look towards the future. Looking back to the early years of... More »

Focusing, Again, on Tradeshow Etiquette

I’m very excited to have been asked by XBIZ World to write the third part of my ongoing series of articles on tradeshow etiquette. In Part I of the series, I discussed business cards, substance... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!