xbiz world
xbiz premiere
educational

Color And Effect

"If it looks cool it'll make money!" I've heard this from a lot of webmasters, but it's probably as far from the truth than you can get. Next to "easy to read and understand," color is the most important thing to consider.

I'm not saying make your entire site yellow with black text because a zillion studies have determined this combo gets attention. In fact nobody has the magic color chart. It takes trial and error. If you have a high volume site this trial and error can happen in as fast as a day.

For example our site, chatropolis.com, has mainly a black background with white text and purple links. It also has a lot of purple in other places. If I change this main combo I get violent e-mail from my users. Upon research, purple and black make people feel sexy, and everyone likes to feel sexy.

Join forms are another story. I suggest you stray from your main site theme to get attention and perhaps induce some new feelings. We have two different join forms. A yellow background that is readable plus a light green to calm and help eject the wallet from the user. We tried red and it looked cool, but research indicated this was the quickest way to anger someone. This proved itself in an instant slowdown in sales.

There are literally more studies on color than you could read, but I suggest you read as many as you can. Having a knowledge of color and effect will make you money. In some cases it has increased our sales by 40%, in other cases it killed them by 80%.

Another mistake is thinking that because you have mastered color and effect that your job is done. I have been tweaking colors on everything from backgrounds to words for 10 years. There is always room to improve – you are never done.

A good way to explore color is to go to Alexa.com and see your competition. Examine their color schemes then hit the wayback machine and see how they improve or nosedive.

I also examine the bad sites to make sure I never do that. This can save you tons of time in trial and error and may just spark a fantastic idea that puts you on the road to greatness.

Don't underestimate color – your prospects won't underestimate it's subconscious effect!

Michael Ludwick is the owner of Chatropolis.com the Net's largest chat site for the last ten years. It is ranked #1 on rank.com and alexa.com in the chat categories.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Manifesting Creator Success Through Action and Intention

As we enter a new year, it’s the perfect time to channel your erotic life-force energy toward your goals — and sex magic offers a powerful way to do so.

Domina Doll ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
opinion

What DSA and GDPR Enforcement Means for Adult Platforms

Adult platforms have never been more visible to regulators than they are right now. For years, the industry operated in a gray zone: enormous traffic, massive data volume and minimal oversight. Those days are over.

Corey D. Silverstein ·
opinion

Making the Case for Network Tokens in Recurring Billing

A declined transaction isn’t just a technical error; it’s lost revenue you fought hard to earn. But here’s some good news for adult merchants: The same technology that helps the world’s largest subscription services smoothly process millions of monthly subscriptions is now available to you as well.

Jonathan Corona ·
opinion

Navigating Age Verification Laws Without Disrupting Revenue

With age verification laws now firmly in place across multiple markets, merchants are asking practical questions: How is this affecting traffic? What happens during onboarding? Which approaches are proving workable in real payment flows?

Cathy Beardsley ·
opinion

How Adult Businesses Can Navigate Global Compliance Demands

The internet has made the world feel small. Case in point: Adult websites based in the U.S. are now getting letters from regulators demanding compliance with foreign laws, even if they don’t operate in those countries. Meanwhile, some U.S. website operators dealing with the patchwork of state-level age verification laws have considered incorporating offshore in the hopes of avoiding these new obligations — but even operators with no physical presence in the U.S. have been sued or threatened with claims for not following state AV laws.

Larry Walters ·
opinion

Top Tips for Bulletproof Creator Management Contracts

The creator management business is booming. Every week, it seems, a new agency emerges, promising to turn creators into stars, automate their fan interactions or triple their revenue through “secret” social strategies. The reality? Many of these agencies are operating with contracts that wouldn’t survive a single serious dispute — if they even have contracts at all.

Corey D. Silverstein ·
Show More