Home > Features > Keeping Webmasters Honest • Bookmark   • Newsletters   • Register Search Options


Keeping Webmasters Honest

Keeping Webmasters Honest

August 4, 2004
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" “Shaving” is the practice of falsely reporting to the affiliate traffic and sales statistics so as to avoid paying out full percentages or commissions... "

Affiliate revenue sharing models have the potential to generate mass amounts of income for both the providers of the end service or product and the affiliates that send the traffic their way. Indeed, the popularity of these programs and the wide array of business websites, from mainstream to adult, incorporating affiliate programs into their traffic-generation and marketing schemes, is  a testament to just how profitable they can be. Simply put, affiliate programs are an element of online business that has proven itself worthwhile and effective.

Unfortunately, not all is perfect in the world of affiliate programs. Some less than scrupulous affiliate program operators have employed a technique that makes the system even more profitable and beneficial to them, at the expense of those sending them traffic. “Shaving” is the practice of falsely reporting to the affiliate traffic and sales statistics so as to avoid paying out full percentages or commissions, and it costs affiliates untold sums of well-earned revenue. Though shaving can be offset by some factors, including third party payment processors that independently track statistics and report them to both affiliate and sponsor, a comprehensive and widely accepted third party solution that protects the affiliate and their earned commissions to the ideal degree has yet to be developed.

Porn Posse, a consulting firm for large adult sponsor programs, is looking to change all that with ClickTruth, a new program that promises to eliminate shaving altogether, providing affiliates and sponsors with an honest and verifiable environment in which to conduct business and benefit fairly and equally from revenue sharing relationships. Whereas the damage caused to the traffic-referring affiliates is the most acknowledged ill-effect of shaving, ClickTruth ironically enough was born in response to the damage and frustration caused to an affiliate sponsor wrongly accused of shaving – unjustly finding their reputation and ability to conduct business broken and battered. Sure enough, it’s the promise of being able to present and advertise a fully verified and honest affiliate program, enticing more webmasters to sign up and in turn send more traffic, that is at the core of ClickTruth’s appeal and effectiveness.

The code that makes up ClickTruth is installed at the sponsor end itself, picking up data from the sponsor’s own traffic stats, the information their sponsor program reports, and the third party processor’s postback information. All of the data collected is then audited and studied regularly and frequently – and made available to the parties concerned. Without going into detail on the further proprietary and confidential elements of data collection and reporting that are a part of ClickTruth’s functionality and technology, the end result is a sponsor able to assure that they run an honest program and affiliates confident that they’ll get financial credit for every sale they referred.

The success and survival of ClickTruth rests upon its ability to return truthful and honest results to those implementing it into their sponsor programs and those referring traffic as affiliates. When it’s truth and honesty you sell, you can’t stay in business if you falter on either. Granted, principled logic and reason alone won’t win over all skeptics, which is why faith in ClickTruth’s integrity comes from how the system itself functions. With various sets of data collected from multiple sources, ClickTruth is unable to fake or fabricate information. Rather, it collects, audits, and reports unmanipulated, raw data – including that from independent third party processors with no vested interest in supporting or enabling shaving and themselves reliant upon the ability to process and produce real and honest data. 

Fact of the matter is that some webmasters will be unwilling and far from eager to incorporate ClickTruth into their affiliate programs. As pointed out by John “Johnny V” Van Arnam of I-Bridge International, the makers of ClickTruth, some “webmasters have been living and working as if they have six months to make whatever they can and get out,” including the abandonment of honesty and the manipulation of affiliates and sponsors alike.  “If you run an honest program, and provide a good service, you stand a good chance of being in business for a very long time.”

With a pool of sponsors able to present a proven honest program and a supply of affiliates eager to send those sponsors traffic, those companies that employ shaving and the affiliates wrongly tossing out that accusation will hopefully be even further pushed to the outer – and unprofitable – fringe of online business.

Brian Dunlap is the Director of Marketing for Bionic Pixels LLC.


Retailers Forecast Consumer Trends for 2017

With the New Year barreling down upon us, retailers already are anticipating product categories to grow, and what both vendors and consumers can expect in the coming year. Promotions for 2017 and the release... More »

Sex Toy Manufacturers Offer Predictions for 2017

In 2016, it was evident that the pleasure products sector of the adult industry was thriving when Forbes Magazine quoted CalExotics President Susan Colvin as saying that it now “stands as a $15 billion... More »

Execs of 2016: Online Industry Businessmen Reveal Market Drivers

XBIZ World is pleased to present “Execs of 2016: The Year in Review” — a special showcase of the thoughts and strategies of 2016’s most influential and motivational leaders as they... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!