Home > Features > JT's Stockroom • Bookmark   • Newsletters   • Register Search Options

FEATURE

JT's Stockroom

JT's Stockroom

June 27, 2007
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" Stockroom first used simple e-commerce software for its sales program "

Adult fetish retailer JT's Stockroom is arguably the oldest sex toy company on the Internet — its store was online back when the World Wide Web was merely a sparkle in the eyes of Internet shoppers.

Stockroom founder Joel Tucker began his fetish store — at the time called JT Toys — in 1988 as a student at Occidental College in Los Angeles, using his school's email account to distribute a small catalog of adult specialty products, later posting them on the Usenet bulletin board system. Following a few customer suggestions, Tucker created a text version of the catalog to send via email, and soon after it was posted at the alt.sex.bondage newsgroup. That's when Stockroom took off — almost.

"I started getting hundreds of emails right away," Tucker says, from people wanting a copy of his catalog.

Excited by what he calls a "secret jackpot," Tucker started sending out hundreds to potential customers and sat back, waiting for the orders — and the cash — to roll in.

"Nothing happened," Tucker says.

Tucker realized these potential customers were wary that he was a potential scam artist. No matter how eager these people were to purchase his fetish goods, they weren't going to send him their credit card information without knowing Tucker wasn't a crook.

Nine months, and a few successful sales, later, word had spread among the BDSM and bondage community that Tucker's company was legit. JT Toys had built a reputation and had earned the trust of fetish fans around the world.

"It's been a steady evolution since," Tucker says.

Stockroom first used simple e-commerce software for its sales program, and had special code written to create a faster, more reliable shopping cart, but Tucker found it lacked many of the features he wanted to have available to his customers and affiliates. He realized that if he wanted Stockroom to feature everything he was envisioning, he'd have to take care of it in-house.

The company now uses its own software, mostly custom-made, and has built its own affiliate system with reporting features, which alerts affiliates of their sales records. And when he guarantees his affiliates there's no shaving, they believe him — Stockroom is renowned for being an honest, trust-worthy company to do business with.

Stockroom is ever changing — and growing — with its acquisition of San Francisco-based latex couture design shop Syren in 2006 and its purchase this year of Stormy Leather. Tucker says acquiring Stormy increased his company from 45 employees to 60, and is now the No. 1 supplier for fetish giant Kink.com.


EDUCATIONAL FEATURES

Cam World: A Good Grind Reaps Riches

For years, webcam modeling was taboo and considered by many as a dirty and raunchy activity. However, in today’s economy, webcam jobs are being accepted more and more by everyone across the globe.... More »

Cam World: Beauty on Point — Models Talk Tradecraft

Cam girls are the girls that are always on point — with the perfect make-up and perfect skin, the shiny hair and long nails. Given their expertise, I asked some of the girls from Studio 20 if they... More »

Cam World: Camming and Toys Go Hand in Hand

There is nothing more satisfying than pleasure, especially if it is sexual. The size or the presentation of the stimulus does not matter if the sensations and tension the body receives transform the way... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!