Home > Features > India: the Sleeping Giant • Bookmark   • Newsletters   • Register Search Options

FEATURE

India: the Sleeping Giant

India: the Sleeping Giant

May 1, 2007
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" Pay-per-call phone billing should therefore not be an alternative, but rather a primary method of monetizing traffic from this vast market. "

India is the world’s second most populated country, with some 1.1 billion inhabitants.

With the world's 4th largest economy in purchasing power, India has made rapid economic progress in the last decade, and is widely acknowledged by economists to become a major player on the world stage as the millennium progresses.

India has benefited from globalization and the continued trend of outsourcing, with a keen and well-educated workforce willing to do service-orientated jobs such as becoming call-center agents, for a fraction of the cost of their contemporaries in the west.

Some 40m Indians are already online, which equates to only about 3.5 percent of the population, so the scope for growth here is clearly enormous. Online penetration grew at 700 percent between 2000-2007.

According to Rediff.com, credit card penetration in India is still quite low with only 3.8m cards in circulation at the last count.

This is in stark contrast to the latest available figures for cell phone ownership which stands at about 66 percent – a staggering 726m people, give and take the odd million.

The rapid increase in cell phone penetration in India and other developing economies, when compared to that of land-lines, is easy to understand.

For developing countries, where penetration rates of telephones are extremely low, catching up with developed countries in terms of telecom infrastructure has meant investment in wireless and mobile system local loops, bypassing investment in fixed lines.

This is especially so, because mobile links are a quick and inexpensive way of developing new telecom infrastructure from scratch. From this point of view, India has not imitated the developed countries, as convergence implies, but has leap-frogged, like many other developing economies.

Pay-per-call phone billing should therefore not be an alternative, but rather a primary method of monetizing traffic from this vast market.

Whilst English is written and understood by the educated classes, Hindi is the official language of this country and should therefore be used when communicating with prospective Indian clients during the sales process.

Your phone processor should be able to provide you with tools to do this; if not change to one that can.

Then you will be in a position to turn your pixels into profits from this giant market which is showing signs of waking from its long slumber.


LEGAL PERSPECTIVES

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!