opinion

Label This!

Labeling of adult entertainment websites has been a hot topic for many years. There has already been three bills introduced to Congress, with the Cyber Safety for Kids Act of 2007 being the most recent. This, and other bills, call for mandatory labeling of websites.

There are three methods of labeling: Using a TLD like .XXX which has been proposed by Congress before, use of ICRA labeling, use of ASACP’s Restricted To Adult (“RTA”) labeling. I will quickly run through the three choices.

1) .XXX TLD = bad = dead

2) The use of ICRA for labeling comes up naturally, so I wanted to review the steps in adding a label to a website.

You can play along at home by going to the labeling generator link at: https://www.icra.org/label/generator/

First thing it asks for is to enter the URL to your website. I would suggest putting in a bogus domain to test.

If you click the XXX site green button, it will auto-fill choices but, won’t allow you to check in the Context box: This material appears in an artistic context (some industry attorneys would probably want you to have that box checked in reference to obscenity issues).

After what seems to be a straight forward process of checking off the appropriate boxes, the next screen (Step 3), then asks you to enter your name and email address, because they need to send you a file that contains your label.

It used to be that you could get the ICRA text tag right from the site, but now they have gone to a registration mode, where they want to collect your contact information. Most may not have a problem with that, but it does show a change in their policies.

You need to register your URL/domains with ICRA for the labeling, for which they will have both manual and automatic processes to check your websites

ICRA’s label is free to use.

3) ASACP’s RTA label information can be found at https://www.rtalabel.org and you can simply copy/paste this text (the greater than and less than symbols removed to allow viewing in html) : meta name="RATING" content="RTA-5042-1996-1400-1577-RTA" into all of your web pages in the header section. No registration, no classification is needed and the label is free.

You can decide which labeling method to use or wait for Congress to tell you.

Fight the labelation without representation!

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Manifesting Creator Success Through Action and Intention

As we enter a new year, it’s the perfect time to channel your erotic life-force energy toward your goals — and sex magic offers a powerful way to do so.

Domina Doll ·
trends

Signals Ahead: Pleasure Brands Track the Rapid Convergence of Tech and Intimacy

It’s complicated. As the pleasure industry enters 2026, many industry observers predict that the coming year will be shaped not by a single game-changing breakthrough or standout celebrity partnership, but rather by the slow, powerful alignment of consumer psychology, economic reality, cultural openness and shifting demographic needs.

Ariana Rodriguez ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
profile

Kyrie Hara Fuels Tenga's Growth as U.S. Sales Lead

Kyrie Hara is making significant moves. After racking up sales and general management experience during her 14-year run with Hawaiian retailer Sensually Yours, Hara has quickly embraced her role as the newest U.S. sales lead with Japanese manufacturer Tenga.

Women In Adult ·
profile

Jak Knife on Turning Collaboration and Consistency Into a Billion Views

What started as a private experiment between two curious lovers has grown into one of the most-watched creator catalogs on Pornhub. Today, with more than a billion views and counting, Jak Knife ranks among the top 20 performers on the site. It’s a milestone he reached not through overnight virality or manufactured hype, but through consistency, collaboration—and a willingness to make it weird.

Jackie Backman ·
profile

Alex Feynerol Discusses Svakom's Male-Focused Brand, Kaotik Labs

Over the past 13 years, Svakom has built its brand on sensuality and emotional intimacy, focusing on elegant design, wellness-oriented messaging and accessible pricing for vibrators and couples’ products — what the company often describes as “affordable luxury.” Recently, however, the company has had to adjust its traditional marketing tactics to fit one particular category steadily gaining prominence: male masturbators.

Jackie Backman ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Why Midlife Men Are the Next Big Bet in Sexual Wellness

The recent shift toward supporting pleasure for perimenopausal and menopausal women — a topic once treated as taboo — has clearly been a major breakthrough for the sexual wellness industry. However, there is an equally important yet often neglected market to consider: midlife men.

Karen Bigman ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

Retailer Tips for Building Customer Trust, Loyalty

Want to increase customer traffic and deepen engagement in 2026? Then it’s time to look beyond quick wins and start building true loyalty.

Staci Cruse ·
Show More