Home > Features > More to the Biz Than Adult Biz • Bookmark   • Newsletters   • Register Search Options

FEATURE

More to the Biz Than Adult Biz

More to the Biz Than Adult Biz

February 19, 2004
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" Taking a look outside the world of adult entertainment might not only increase your revenue, it will add to the list of your skill sets, give you knowledge and reach of a wider market, and in the end, help you serve your customers with a more objective view. "

How many of you are into something which falls outside the scope of adult related products or services? For that matter, how many people in this business use their resources and knowledge for developing something more mainstream? Let's take a look at what can be achieved if you really wanted to:

Eyeballs
The best advantage the porn industry has over mainstream is that there's a stream of never ending Internet users actively looking for porn, regardless of market conditions and other factors which normally affect other Internet-based operations. An in depth customer analysis should give you a fair idea of your visitor's needs. The next step involves a two-track strategy:

1. Offer mainstream products that you think the customer wants as a bonus or free gift along with your adult products. There's a vast difference between giving away 1 DVD free along with 5 and giving a Wal-Mart gift coupon along with every adult purchase.

2. Considered that it's more difficult to bring in traffic to mainstream sites. If you were to develop a site which caters to mainstream products, all you have to do is divert traffic from your adult sites - you'll be miles ahead of the competition. This cross-connection is normally difficult to achieve because mainstream companies are loath to associate themselves with adult markets. But, if you have both, then all you have to do is study which of your customers from both sides are looking for products on the other side.

Skills
Use your skills to develop a mainstream market. It's my opinion that folk here in the adult industry are a step ahead of the rest when it comes to marketing and presentation skills. You successfully sold your adult products to a bunch of horny old guys who are normally very conservative when it comes to spending money. You could use those skills to open any number of non-Internet based businesses such as video libraries, print magazines, cable and broadcast ad agencies and the like. These businesses will not only supplement your income, but likely provide new outlets for advertising all your products; adult or not.

Resources
Let's tally up what you have in the form of resources. You have unlimited access to the Internet, 1-5 high end computers with the latest multimedia software and the ability to instantly setup a Website with billing facilities.

Have you considered setting up a Website and bagging contracts for stuff like data entry, proof reading, medical transcriptions and the like? Do you have any idea how much insurance companies pay to have their records entered into their computers? These contracts go to companies outside the US because there's nobody to do it at a cheap rate inside the US. Since you already have the setup, you wouldn't have any real overhead for doing these types of jobs. You have the capacity to offer a cheap alternative to outsourcing.

Taking a look outside the world of adult entertainment might not only increase your revenue, it will add to the list of your skill sets, give you knowledge and reach of a wider market, and in the end, help you serve your customers with a more objective view.

Speaking from personal experience, I used the resources and knowledge of two of my other concerns to make an entry into the adult market. And now, the adult biz is helping me to develop my mainstream concerns. There's no reason why YOU can't start with an adult biz and then enter the mainstream, too!


LEGAL PERSPECTIVES

Porn ‘Public Health Crisis’ Is False, Dangerous

We are witnessing the early stages of a moral panic, the likes of which we have not seen since the Reagan Administration. As I write this, there are 27 states in the process of passing mandatory porn... More »

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!