Home > Features > Set Goals, Reap Rewards • Bookmark   • Newsletters   • Register Search Options


Set Goals, Reap Rewards

Set Goals, Reap Rewards

January 16, 2004
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" A plan is just paper without action and motivation. "

January is typically a month for calendar-induced idealism about the New Year. We tend to spend time reflecting on the previous year and set lofty goals for the coming 12 months. But as the weeks and months roll on, many of us find ourselves wondering what happened to those plans we dreamed up in our heads…

Now that Intenext and the holidays are behind us, I will be spending the next couple of weeks putting those goals down on paper, creating a road map for the year. I am a firm believer in setting goals, writing them out and committing myself to accomplishing them. When you leave goals in your head, they are likely to stay there.

Recently, someone said to me that our industry moves too quickly to take the time to write out plans. I strongly disagree. If you know your target and detail the steps needed to get there from the start, you save a tremendous amount of time not floundering around wondering what to do next. Countless studies show that the most successful people are avid goal setters.

Your goals should be specific, measurable, realistic and worth working for. Know exactly why you are working on these goals and the benefits you will receive by accomplishing them.

Here are a few steps that I like to follow when setting goals:

Be Specific About Your Desired Result
As Stephen Covey says, I like to start with the end in mind. What is my objective for the year? Next January when I am reviewing the accomplishments for 2004, what do I expect to see? Is it a certain amount of new affiliates? An increased retention rate? An overall revenue goal? Be specific about exactly what you want to accomplish. Once you can visualize the result, you can begin planning the actions required to get there and dedicating the resources needed to achieve the goals. Set a deadline for the overall achievement of the goal.

Break The Goal Down Into Bite-Sized Pieces
Outline every step needed to accomplish the goal, what resources and staff are needed to accomplish the goal, and a deadline for completing the task. Don’t leave anything out. If you create a strong task list, you’ll never have to ask “what do I do next.”

Make Your Plan Visible
Once your plan is complete, post it on the walls, give everyone copies, and update your staff regularly on the progress. Don’t just send an occasional email; involve people in it. Check off completed tasks, make notes on it, interact with it. Make sure everyone can see it and track progress. Don’t keep the results to yourself. People react to visual stimuli.


Measure Your Success And Shortcomings
The first thing you should do every day is go back to your plan and see where you are at. This will keep the goal in the forefront of your mind and make sure you are on target.

You should build into your plan a system for measuring accomplishments. For example, “By March 31st, our sales will increase by five percent in order to meet our overall goal of a 25 percent jump.” When you complete significant phases of your goal, celebrate! It helps keep your motivation and that of the people working with you strong.

Be Willing To Revise
Your plan should be a living and breathing document. As with most things in life, circumstances change, and you may need to revise your goals. Be vigilant in maintaining your plan. If complications arise, account for them in your plan. If three months from now you find your goals are too easily accomplished, add to them. Make sure that your plan is always realistic, challenging and rewarding.

Plan your celebration now! How will you reward yourself and your staff for achieving your goal? Maybe a party, a vacation, a cash bonus. Whatever it is, let everyone know so they have a clear benefit in mind. A plan is just paper without action and motivation.

Plan it out, stay focused, work hard and by next December you’ll be leagues ahead of the rest. Happy planning!


Gian Carlo Tastes Sweet Success of BitterStrawberry

Time flies when you are having fun. And BitterStrawberry’s managing partner, Gian Carlo, is having fun. Not motivated by dollars and cents, Gian Carlo says his “happy place” and “true... More »

Cam World: Jim Austin Puts Stripchat / xHamsterLive on the Cutting Edge

Meet Jim Austin, head of business development for Stripchat and xHamsterLive. Austin helps run the two free online communities where amateur models — women, men, couples and transgender folk —... More »

Crave’s Jack Morocco Brings Fresh Perspective to Channel Manager Role

Jack Morocco must be in the right career. They’ve been hit on by Nina Hartley and already had to fend off Ron Jeremy, all in their short one-and-a-half years with San Francisco boutique outfit Crave.... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!