Home > Features > Tips to Improve Your Marketing Game • Bookmark   • Newsletters   • Register Search Options

FEATURE

Tips to Improve Your Marketing Game

Tips to Improve Your Marketing Game

September 19, 2016
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" The adult internet industry is small and tight-knit. We all know each other, so don’t be afraid to ask your affiliates and competitors what works best for them. "

Back in the day, affiliates and traffic would virtually fall in your lap — and yes, the pun is intentional.

You built a site, threw up some banners and, somehow, made money. Today, with the influx of free porn, tube sites and smut-spattered social media, even the biggest brands must constantly adjust, grow and adjust again to keep driving sales and traffic.

There are no easy answers. And while this business is certainly not for the faint of heart, fortunately some things can help push the needle ever so slightly in the right direction.

Here are a number of key points to ingest:

Brand Ambassadors

Gone are the days of the big contract girls. Porn is now filled with hot, young, smart and — most importantly — marketing-savvy girls. These girls truly hustle, becoming acquainted with their fan base and constantly interacting with them. This creates a very personal experience for today’s porn user, and unsurprisingly, it’s also a great way to drive sales! Think of these brand ambassadors as your mini-affiliates.

Hustler is currently working with Jessa Rhodes (follow her on Twitter @MissJessaRhodes), so when we tweet her image and “deal of the day,” she shares our post with all her followers, too. In short, you’re not just marketing to your brand ambassador’s fan base, you’re converting them into new followers for your own brand.

Partnerships

When I speak of partnerships, I mean real teamwork where entrepreneurs work together creatively to grow their mutual business. Look at your current best partners, and consider: is there a way that you could double the effort to double the payoff? Reach out and try. For example, if you’re doing an MA trade, add a one-click, and so on and so forth. A/B test different white labels on your sites, and when you find one that really clicks, see what more you can do to further monetize these sales.

Trade Shows/Engaging Your Affiliates

At the 2016 XBIZ Show in Los Angeles, I was reminded of how important it is to “show face.” I couldn’t make it through the lobby without being stopped and asked for a meeting! No matter how big your brand is, it’s essential to show up, mingle and, yes, even party with your peers. While we at Hustler cannot attend every show, we always try to make the ones that our partners will be attending, and we always keep our calendar full. Even if you show up just to say hello, you are keeping yourself, your company and your brand on the map.

Webmaster Boards

Although some boards are more constructive than others, there are plenty of great resources out there. Typically, I make a point of visiting certain ones at least once a week. There, you can find fresh ideas just by signing up, joining the conversation and asking your peers for advice. Make sure your signature is up to date and add a banner when you can — it’s free marketing for your program!

Social Media

Love it or hate it, it is here to stay, so jump onboard — and network like your job depends on it. (Spoiler alert: it does.) More than half of my personal Facebook is comprised of industry folks. Sure, they know about my personal life, too, but I always post about relevant Hustler news. Maintaining other accounts, like Twitter and LinkedIn, will help you stay up-to-date on industry happenings and new talent.

A Few More Tips

Treat your site like a child — it has to be changed constantly. In order to grow your brand, you must feed the site by rolling out new content, new technology, and an improved user interface. Pay attention, because every link, picture and video should be your very best — otherwise, why bother? QA the site in the morning, evening and on weekends. I am anal (pun intended here, too) about Hustler.com because a bad user experience directly correlates to bad sales.

Lastly, monitor your competition. Ask questions; the adult internet industry is small and tight-knit. We all know each other, so don’t be afraid to ask your affiliates and competitors what works best for them. You will be surprised just how helpful everyone is!

You can always ask me for help at holly@hustlercash.com.

Holly Ruprecht is Hustler’s senior business development manager. She can be reached at holly@hustlercash.com.


BUSINESS ANALYSIS

Uncovering the Newest Trends in Alternative Billing

For adult merchants, especially adult website operators, the notion of “alternative billing” hasn’t really evolved from its Ameri-centric “anything but MasterCard or Visa”... More »

Sexual Enhancement Market Sees Growth From Couples-Friendly Approach

From cock rings and penis pumps to creams, gels and sprays, male sexual enhancement products have long been a fixture in the pleasure products/sex toys sector. But the marketing of those products has evolved... More »

Lubes, Lotions and Potions: Manufacturers Talk Gateway Products

Sensual body care products have strong consumer interest and plenty of appeal for customers of all types. With lubes, massage oils, creams, lotions, and sprays all bringing in significant sales, manufacturers... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!