Q&A: Dorr’s Ivan Ho Discusses Launch of Luxury Toy Line
Dorr made its debut with a sophisticated selection of vibrators and an “advanced intimate toy care system” with a UV light for disinfection. Dorr is a manufacturer, design house, engineering team, sales team and marketing team under one roof. The company says its departments allow it to obtain direct feedback from the customers that gets passed along to the production line to implement into the design of new toys. “We listen to your needs and we fulfill them,” the company says on its website. “In addition, by consolidating corporate functions, we are able to deliver luxury products at affordable prices.”
In this exclusive Q&A, Dorr’s vice president of international sales Ivan Ho discusses the company’s launch.
XBIZ: Who are the company execs of Dorr?
Ivan Ho: I am the vice president of sales, Benny Sun is the CEO of DORR, and Janine Ho is the vice president of international sales.
XBIZ: When was the company launched?
Ho: DORR was launched at the beginning of this year.
XBIZ: What are the company’s goals?
Ho: Our goal is to become one of the top novelty high-end luxury lines, and to keep manufacturing products at the highest quality possible.
XBIZ: How many collections/products are there in Dorr’s lineup?
Ho: We have five vibrators available in four colors (blue, pink, black and purple). We also offer a WaveCare advanced toy care system featuring a UV-C light. Our vibrator styles include the AURA G-Point Vibrator with turbo; the SPOT Wireless Duo Egg Vibrator; SILKER G-Point Curved Vibrator with turbo; IORA Dual Motor Rabbit Vibrator with turbo; and AVOND Wand-like vibrator with turbo.
XBIZ: What are the company’s most popular items?
Ho: Our best seller right now is the SPOT and IORA.
XBIZ: Discuss Dorr’s international success. What has been the response from retailers and distributors?
Ho: DORR is focused on the U.S. market right now; and will start to push into the international market by end of this year. Retailers love the motor that is in the vibrators. Jon Vogt, director of purchasing at Eldorado said, “We’re pleased to partner with Dorr to offer their elegant line to customers. With their sleek lines, pleasing colors and chic packaging, I think these will be great sellers.”
Eldorado is DORR’s only distributor in the U.S.
XBIZ: What inspired the company¹s U.S. launch?
Ho: The company had been doing OEM for other brands. Feeling challenged and motivated, the team of engineers became envisioned to create a vibrator with good quality, a classy and elegant look, but most important — a quiet yet powerful motor without cutting corners.
XBIZ: What response has the brand received in the U.S. market?
Ho: Our distributor and retail stores love our line. The line is elegant with very powerful motors.
XBIZ: What are your future goals/ expectations for Dorr?
Ho: We strive to grow with our customers and improve and create our products through their suggestions and opinions. Altogether succeeding and keeping up with consumer technology, style and trends.
XBIZ: Will new products be added?
Ho: Yes, we have a new line of bullet-size vibrators that is coming out in October.