Q&A: Nexus Range Discusses Return to U.S. Market
After five years, U.K.-based pleasure products brand Nexus is back in the U.S. with its full range for men and women.
On May 15 the legal agreement prohibiting the sale of particular items in the U.S. comes to an end, and retailers will be able to purchase Nexus products from distributors nationwide.
“We are really excited to be back in full force,” Nexus Director Monique Carty said. “Even with the five-year hiatus our brand has remained strong in the U.S. and we are still contacted daily from customers across all channels about selling the prohibited items."
Carty told XBIZ that retailers could now look forward to getting their hands on the entire range of Nexus products.
“It’s been extremely frustrating for us turning customers away in the U.S. as there’s been a big demand for the prohibited items from both retail customers and distributors,” she said. “The next year will see us really building our brand and relationships across all channels in order to put us back into the market as a key player.”
The company says it has made several changes over the past five years, including adding a whole new team and an expanded product range that now includes products for women.
“In the last five years we have grown and learnt a lot as a brand, our worldwide distribution network has grown as has our product range,” Carty said. “Our team has also changed and with us we bring a wealth of experience across all channels. I truly believe that we are in a stronger place than we were five years ago and we are looking forward being back in out entirety.”
Among Nexus’ newest products is the Ace range of rechargeable, remote controlled butt plugs. Carty says new sizes have been added to the collection.
“We are also excited to bring the full range of Revo prostate massagers to the States,” Carty said. “Although not new to the market, it will be the first time we have been able to sell Revo 2 and Revo Stealth here. Revo Intense has done extremely well so based on that, and our sales from the rest of the world we know they are going to be our best-selling lines. We have also made some changes to pricing and packaging of our hard toys to make them more appealing to the retailers and consumers alike.”
According to Nexus among the last two years the company has built its foundations and put its U.S. distribution network in place, in preparation for the re-launch this year.
“In the last five years we have learnt a lot as a brand,” Carty said. “With a larger range and a new team with a wealth of experience, we are in a great place to fully re-enter the U.S. market.”
The re-launch will include the entire range of Revo rotating prostate massagers and new and improved packaging and pricing of its prostate massagers.
To see the entire collection, visit NexusRange.com.