profile

Q&A: My Shiney Hiney Exec Jason Daniello Talks Company Growth

With anal play becoming increasingly trendy, hygiene is of the utmost importance. With a variety of anal douches and enemas on the market, My Shiney Hiney was launched in 2014 as a line of personal hygiene products that focus on the exterior look of the anus.

The original My Shiney Hiney brush set features soft or medium bristles attached to an ergonomically designed curved applicator brush that allows for easy accessibility to hard-to-reach personal places. The My Shiney Hiney brush set comes with applicator brush, three medium bristle replaceable brush heads, a suction cup shower holder and the finger brush for a more intimate cleanse. The company also offers a range of cleansing creams featuring unique scents, as well as a whitening cream.

Since our debut at the XBIZ Retreat in Miami, we have enjoyed a great deal of success. Retailers that are carrying our line have very positive feedback from their customers, and with the amount of re-orders we can see the demand is high.

My Shiney Hiney recently announced the promotion of Jason Daniello, who has been with the company since its inception and has now taken on the role of director of new product development. In his new role Daniello will be expanding awareness through trade shows, meeting with key leaders in the industry, and expanding the product line. In this exclusive interview with XBIZ Sensuals, he reveals what’s next for the brand while offering some background on the product line.

XBIZ: When was My Shiney Hiney established? Who invented it, and what was the inspiration for it?

Jason Daniello: My Shiney Hiney was established in 2014 by Ernie Peia, the owner of CSS Inc., in Netcong, N.J. Ernie knew that something needed to be done about the basic hygiene of the rear end. It is the hardest to reach of any intimate area and it deserves to be cleansed properly, and with its own brush. But why stop there? So he developed scented cleansing creams and a whitening cream to go along with it.

XBIZ: How have consumers and retailers responded to this product?

Daniello: Consumers and retailers alike have responded in an overwhelmingly positive way. When someone sees the My Shiney Hiney line of products, they understand that this has been something that they have been missing for a long time, simply because there has never been anything out there like it.

XBIZ: How would you describe the demand for My Shiney Hiney products?

Daniello: The demand for My Shiney Hiney has been terrific. Since our debut at the XBIZ Retreat in Miami, we have enjoyed a great deal of success. Retailers that are carrying our line have very positive feedback from their customers, and with the amount of re-orders we can see the demand is high.

XBIZ: Discuss the marketplace for anal play products. How does My Shiney Hiney fit in and/or stand out?

Daniello: My Shiney Hiney is the first product intended to clean the outside of the anus in preparation for anal play. The adult retail world has plenty of internal cleansers such as enemas and douches, but we focus on the outside. Our cleansing brush will remove any harmful bacteria that may cause a not-so-fresh odor down there (“swamp ass”). Our scented cleansing cream is a lotion-based cleanser that will keep you looking, feeling, smelling, and even tasting fantastic all day long! There are three scents to choose from — Passion Fruit, Lemon Verbena, and Citrus Ginger. Our lavender whitening cream will help blend any dark pigmentation with the natural skin tone that surrounds the anus, and it contains no irritants or bleach.

XBIZ: How has the company evolved since you joined at its inception?

Daniello: Since the My Shiney Hiney line of products has hit the market less than a year ago, we have penetrated the retail market and I am proud to say the My Shiney Hiney is enjoying our success in 2015 and looking forward to an even brighter future.

XBIZ: As the director of new product development, what’s in store for the future?

Daniello: Our future looks full of potential as we will be expanding our line. Some of the ideas in place are a line of anal play toys, toy cleansers, flushable wipes and a few others. Keep your eyes peeled.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
trends

Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch

With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.

profile

WIA Profile: Sarah Franson

When you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do.

Women In Adult ·
profile

Popsi Lingerie CEO Sam Golshan Discusses Brand's Growth, Mission

Lingerie: a sexy French word for an alluring little something to spark things up in the bedroom, teasingly wear out to clubs, dress up in to celebrate a special occasion or just wear under everyday clothes to feel excited and desirable.

Kim Airs ·
profile

Honey Play Box's Joreail Armstrong Reflects on Company's Growth

Today, Armstrong serves as business development manager for boutique sex toy brand Honey Play Box, but he began his role there as a one-man marketing department, assisting CEO Shirley Wang with nearly every aspect of launching the brand.

Sofia Barrett-Ibarria ·
opinion

How Awareness Revolutionized Materials Used in Pleasure Products

Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.

Eric Lee ·
opinion

How Sex-Ed Lays the Groundwork for Well-Informed Shopping

We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we buy it.

Nathan Hammerle ·
Show More