WIA Profile: Tina Andersen
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.
For the month of September, the WIA Woman of the Month is Tina Andersen, who is Gamma Entertainment’s senior account manager for B2B services.
Montreal-based Gamma Entertainment houses the GammaCash, Buddy Profits, Tranny Revenue and FameDollars programs, among others.
XBIZ: What’s your role at Gamma Entertainment?
Andersen: Senior account manager — B2B services.
XBIZ: What were you doing before Gamma?
Andersen: Business development and marketing for various mainstream branding, web development and online marketing solutions companies.
XBIZ: What’s the best part of the job?
Andersen: The people in the industry. Everyone’s a character and it helps one to feel comfortable and build lasting business relationships. This industry is a place where the players genuinely want to find a way to support each other and work together, which due to the state of the industry has become a vital component for us to grow as a whole.
It’s incredibly rewarding to build friendships with people who, despite not being able to work together or compete on offered services, still seek ways to refer business and help the industry grow overall. It doesn’t matter what your background is or what you look like, at the end of the day, there is no judgment in this industry, you check your ego at the door.
Whether you’ve been here five minutes or 15 years, represent the biggest names or are a two-man start up, opportunity can come from anywhere and in an industry as innovative as ours, the ability to maintain an open mind, especially in B2B, can really set you apart. Other than the fine folks I get to work with, the content is far more exciting than it was when I was building a brand and website for a freight forwarding company!
XBIZ: What’s new at Gamma?
Andersen: One of the greatest things about working at Gamma Entertainment is that we continue to innovate, add new programs and enhance our offerings to our current and potential partners.
From developing new ways to monetize and optimize existing e-mail lists, providing drop cart solutions for our partners so they can capture and remarket incomplete joins, and more features in the works, we’re constantly developing both new features and enhancing tried and true methods of marketing and sales in the digital age.
Plus our paysite divisions are always releasing new sites from the just-released TransSensual.com and partnership with Girlfriends Films for FameDollars, to the brand new Icon Male site under Buddy Profits, and the powerhouse collaboration that has become HardX and EroticaX from Open Life and Mile High Media.
XBIZ: Who inspires you in this industry?
Andersen: It wouldn’t feel right to pick one person. Every individual in this industry, new or a veteran, inspires me in a different way. Whether that be the wisdom from the women in adult who, like Lane, remind us that “girls compete and women empower,” the dedication and perseverance demonstrated by the likes of Joey (Affil4you), Will (HubPeople), Jay (Ynot), Josh (iDealgasm) and many many more (the list is really too long), or the sheer knowledge and insight that comes from guys like Rick (MyPorn) and Josh (Homegrown).
Above all though, I’m fortunate to have Joel Drapeau as my boss and mentor. He’s made a memorable mark in the industry and very quickly demonstrated that you can do more than build a network of business associates, you build a network of lasting friendships and trust with industry partners … something that I didn’t see as much in mainstream.
XBIZ: What’s a typical work day like?
Andersen: Coffee. I don’t brain before coffee. Then my day usually involves managing new accounts, consulting on existing ones, corresponding internally and externally, more coffee, collaborating with our internal paysite teams to see if we can facilitate any trades or cross promote our partners, and brainstorming new solutions to make our services better or tailored to client needs.
XBIZ: When not thinking about the biz, what do you like to do?
Andersen: I’m terrible when it comes to relaxing, so you’ll generally find me doing anything from sports (soccer, skiing, jogging, cycling, etc.) to spending time with my friends and family, 99 percent of the time with a good bottle of wine, because wine is family too, right?