Home > Features > A Webmasters Guide to Sex.com • Bookmark   • Newsletters   • Register Search Options


A Webmasters Guide to Sex.com

A Webmasters Guide to Sex.com

June 26, 2003
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 151 votes. Results based on votes submitted by members of XBIZ.net social network.

" If you have a teen site and you have 20 teen words, you might want 2 or 3 of them to be targeted more then the rest, so you give those words a better position on the search. "

This article will explain how the ppc (pay per click) system works and how to get the best returns from your investment when using the Sex.com ppc search directory to feed targeted traffic to your site or sponsor...

My name is Dean Wilson, I'm the Director of BoxxNet Pty Ltd, an Australian web based design firm. BoxxNet launched in Jan 2000 and since has created many websites for local and international companies. Most of which are for the online adult pornography scene. I have been involved in the adult pornography scene for almost 2 years and have written many scripts to help adult webmasters in their quest to make lots of money. Enough about me, lets get on with it. ;-)

Sex.com Information
Sex.com is not just a portal for surfers, but a money making machine for adult webmasters if the correct buttons are pushed. They have a range of programs for adult webmasters to join to: e.g. Advertiser Referrer Program, Agency Program, Search Box, Private Label Search Engines, Hot Zones, Exit Popup, Banners, Select Keyword Listing, Distribution Feeds for Search Engines, International Partnerships, Strategic Partnerships, Co-brand of Backend Bidding Systems, License Meta Server Technology. Along with all these features Sex.com had 41 different language sites, so whatever type of traffic you need, sex.com has it. We're going to be looking at Select Keyword Listings.

How to Get Started
Quite a few adult webmasters don't take that first step, most are skeptical about spending money to make money. So, lets add this up. On the Internet, the general feeling is you need to spend money to make money, even small amounts can make you more then you invested, in some cases, lots more! Lets take a $25 US investment on Sex.com ppc search words.

- Find A Sponsor:
What you don't want is to pick a sponsor that doesn't convert. The best way to find a good sponsor is to ask other webmasters which sponsor works best for them. Post a message on some adult forums and see which ones work for others. (Recommended sponsors)

- Picking Good Words That Sell
Now you have found your sponsor, you need to pick good words to sell that sponsors site. If you picked a teen site then use words like: teens, teen sex, teen pussy. If you use words like: mature, fetish or gays for a teen site then you will not make sales. Only use words that are associated with the site.

- Choosing Prices Per Word
With Sex.com ppc system you can choose which words you want to position better in any search. If you have a teen site and you have 20 teen words, you might want 2 or 3 of them to be targeted more then the rest, so you give those words a better position on the search. This means you need to increase the bidding amount. Best to check the "view other bidders" page and see where your link will show up.

- Picking A Good Description
This is another key feature which you will need to review and work on. While I have seen descriptions that just say "FREE PORN", they are not always going to work. You need to give the surfer a reason to get his/her credit card out and signup for a membership otherwise your wasting your time. Now while most webmasters believe they are not the sales person, you are in fact the frontline sales force. If the surfer doesn't like your description or it doesn't appeal to him they will go onto the next advert, in which case you just lost a perspective sale.

The above key elements are just some of the ways to increase your income from sex.com ppc system. Here is an example that should work well (this is an example, not a live submission):

Platinum Bucks / Movie Erotica
Site Title:
High Quality Porn Movies / Credit Card needed $4.95 for 3 days
MovieErotica has over 1,500 hours of hardcore sex action in high quality movies covering 40+ different categories, plus 200,000 thousand pictures that will make your cock explode! Join today... Only $4.95 for 3 days.
adult movies
+2 Better Position
adult sex
Normal Position
adult videos
+1 Better Position
Normal Position
Normal Position
gang bangs
Normal Position
hardcore sex
Normal Position
Normal Position
Normal Position
lesbian sex
Normal Position
Normal Position
oral sex
Normal Position
porn movies
+2 Better Position
xxx movies
+2 Better Position
xxx videos
+2 Better Position

Demo Stats
Take the above example and lets deposit $25 US into a demo account. With the above words and positioning, these are the results from each amount.

$0.04c pc = 625 clicks OR
$0.05c pc = 500 clicks OR
$0.06c pc = 416 clicks

Mixed positions costs:

$0.04 x 100 clicks = $4.00
$0.05 x 180 clicks = $9.00
$0.06 x 200 clicks = $12.00
Total: $25.00
for 480 clicks

Let say your listing converts at 1:130 , you would make around 3 signups at $35 each (Total of $105). Not bad for a small investment. Of course these figures will change with different sponsors and ways you promote (keywords and description) the site.

Basically if this system didn't work no one would be using any ppc system. And while other ppc sites might cost less in bidding, Sex.com is the number one porn listing site that most new male internet surfers go to as their first site.

Sex.com PPC Reporting:
With your account you can find out which words got clicked the most on any day that listing was active. You can go back months and check up on previous listings you had. The stats and information is very detailed and easy to find inside:

Bidding Details
Week Stats
Day Stats

Interested in making lots of money? Create an account at Sex.com and see how you do with $25 dollars!


International Distributors Discuss Global Sex Toy Market Trends

The adult entertainment industry can bring considerable rewards to businesses that think globally, and that includes the lucrative sex toys/pleasure products market. European, Australian or Japanese companies... More »

Pleasure Product Manufacturers Talk Global Strategies for Success

From branding to shipping, companies with international reach talk to XBIZ about how to appeal to consumers worldwide. At LELO, trade marketing manager Zabrina Law says there is not a lot of variation... More »

E.U. Sex Toy Brands Bolster U.S. Market With Innovation

Europeans are living the American dream. Five weeks of paid vacation, government-funded medicine and education, and a healthier approach to sexual wellness are commonplace for our cousins across the ocean.... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.



Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!