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Developing an Inbound-Linking Campaign: 2

Developing an Inbound-Linking Campaign: 2

June 19, 2003
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" You should also find out who is ranking in the top ten for your main keywords, then run a link popularity check and find out who links to them. "

In Part 1 of this series we looked at helpful tips, do’s and don’ts that will help improve your link popularity and page ranking. If you have successfully performed these tasks, you should have gained some acceptable PR on your site. Now it’s time to use your link popularity to gain even more links. Here‘s how…

Asking for Links From Related Sites
Before asking for a link from a web site, make sure that you have some decent PR on your site. Getting a link to a site with no PR takes several times the effort than it does on a site with a decent PR on it, and also make sure that you are getting links from related sites with more PR than yours – especially if you are linking back to them. Basically, search engines look at your link popularity in several ways:

The number of hyperlinks to your web pages.
The Reputation or popularity of the web sites that link to your domain.
The Relevance of the web sites that link to you.
The number of click troughs and duration of sessions. ***

You can find sites to link to by doing searches on Google for key phrases like:

"Add a link" + "your keyword(s)"
"Add a site" + "your keyword(s)"
"Add URL" + "your keyword(s)"
"Add an URL" + "your keyword(s)"
"Submit a link" + "your keyword(s)"
"Submit a site" + "your keyword(s)"
"Submit URL" + "your keyword(s)"
"Submit an URL" + "your keyword(s)"
"Suggest a link" + "your keyword(s)"
"Suggest a site" + "your keywords(s)"
"Suggest URL" + "your keyword(s)"
"Suggest an URL" + "your keyword(s)"
"Your Region" + "Add url"

You should also find out who is ranking in the top ten for your main keywords, then run a link popularity check and find out who links to them. Before you approach these sites, here's a list of the most important data you'll need to manage.

The name of the site
The name and email address of the person who runs the site
The date you contact the person who runs the site and the date he or she responds
The resulting deal (Some will say yes, some will say no, others will not reply at all, others will want a link back from you, some may want money for links, some will be out of town and take weeks to reply, etc.)
The status of the deal
Verifying that the link is in place
Checking the site periodically for the link (Yes, some folks swap links and then pull yours for odd reasons.)

When you are asking for a link, make sure that you write your request in a pleasant way. Lots of webmasters do not like seeing phrases like "If you link to me, I'll link to you", or "I think you should link to me, you'll be glad you did" – just say ‘Hi’ and ask them to look at your site, and see if they'd be interested in linking to your site.

So, as one can see, at any given point in your inbound-link campaign, you have many sites and link-negotiation deals to keep track of. Remember that linking campaigns never really end; you should constantly be looking for sites from which to set up inbound links.

Devote your time to build a solid inbound linking campaign for your web site. Not only it will help your site in the rankings, but it will help you to have some friends in your in your field from around the world.

*** Currently I don’t any evident proof to back this up but Google does have (future?) ideas on these things - the questions remains how well they can be implemented or be kept spam free:

1. A Google patent: "Methods and apparatus for employing usage statistics in document retrieval" [0036] The frequency of visit score equals log2(1+log(VF)/log(MAXVF). VF is the number of times that the document was visited (or accessed) in one month, and MAXVF is set to 2000. A small value is used when VF is unknown. If the unique user is less than 10, it equals 0.5*UU/10; otherwise, it equals 0.5*(1+UU/MAXUU). UU is the number of unique hosts/IPs that access the document in one month, and MAXUU is set to 400. A small value is used when UU is unknown. The path length score equals log(K-PL)/log(K). PL is the number of `/` characters in the document's path, and K is set to 20.

2. from Henzinger, Motwani and Silverstein: Challenges in Web Search Engines To give just one example, users have grown accustomed to ignoring text on the periphery of a web page [12], which in many cases consists of navigational elements of advertisements. Search engines could use positional information, as expressed in the layout code to adjust the weight given to various sections of text in the document.


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