Home > Features > How to Make Promos Convert! • Bookmark   • Newsletters   • Register Search Options

FEATURE

How to Make Promos Convert!

How to Make Promos Convert!

June 13, 2003
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" You shouldn't just use the same old pictures that surfers have seen a million times. Using the same content from tours and splash pages shouldn't be done, as viewers want to see different pics from the tour. "

Being a designer that is fairly new to the adult industry, I have learnt a lot of different ways to promote adult websites. Here are some of the things that I've learned from my experiences.

One key way to make a product sell is by promoting it in the best way possible. This can be done in many, many ways. One of the best ways to promote an adult web site would be by using banners on other sites and using them as pop ups, so that they are in the user’s face and have no choice but to look at it.

All promos should be small in file size. Reason being, a banner should be the first thing that is loaded up on the screen so that it grabs the user’s attention right away. You want your banners to be looking clear, clean, and crisp. What I mean by that is producing a banner that has crisp images, clear text and a clean layout. You want your banners to have a good balance. Try not to have too many pictures on one side of a banner and none on the other. For example, if there is one picture on the right side of your banner then you would want to even out your banner and have another image on the left. You want banners to be balanced and evened out in a way so that there aren’t too many things on one banner.

Banners should have very eye-catching and “in your face” animation. Animation is a main thing that grabs the user’s attention so you should make yours very appealing to the user. Animations should be bright and have quick flashes, so that it grabs the user’s attention right away. However it is important to take file size into account. A simple 2-3 frame animation can be just as effective as a large multi-frame animation, without the additional file size. Using bright colors and high contrast are also very good ways for producing an attractive banner.

It’s always good to bring in new ideas constantly by producing banners that have a new look. Surfers tend to get used to the same old looking banners and have become too immune to the graphics. This means that they won't pay any attention to them and/or close them down straight away. Fresh banners will usually grab the user’s eye because they are something they haven't seen before; hence they’ll get more clicks.

Most of the time, the banners that you produce are placed close to others on a site so you should always try to make yours more inviting. Remember that your banners are always competing with others; make yours more tempting for a user to click on by making it stand out. It's always good to remember to try and not make banners that are overdone with pictures everywhere or have a lot of text; you will want a good balance of both text and images.

FPA's (full page advertisements) & HPA's (half page advertisements) use the same concepts as the banners. You just need to remember that you are trying to advertise the site, and not just making a smaller version of the site. It is good to use features from the original tour such as film reels, similar fonts, color schemes, picture borders, etc. These promos should have a main image that is clean, crisp and “in your face”; something that turns the user on. Keep the picture that you use consistent with the niche.

Designers sometimes have to remember that they are advertising for a site, and the choice of pictures that they decide to use on their promo work are very important. You shouldn't just use the same old pictures that surfers have seen a million times. Using the same content from tours and splash pages shouldn't be done, as viewers want to see different pics from the tour. This indicates that the site will provide its members with lots of content.

Another very important factor in making your promos convert is by choosing the correct fonts to use. The surfer has to be able to learn the font straight away. You don't want them to have to focus in on one banner’s text just to try to read what it says. Choose a clear font that stands out to the user and is very legible. Color on keywords such as “slut”, “free”, “join now”, etc. grabs the user’s attention as well as highlighting the point of the banner.

When producing text for banners, fpa's and hpa's etc. you have to try to be as inviting as possible. Use text such as "free tour", "take a free preview", "free lifetime membership", etc. as these things are really appealing to users, which will make them want to click on your promo. Try not to talk too much about “prices”, “how much” it will cost to join, “deals” or anything that involves the user paying money. You want to talk more about the features of the site, about free previews as well as joining the site.

After considering all of these points on how to make your promos convert, you should be able to get maximum users to click on them. Hop to it!

Blue Design Studios are a recognized and respected leader in Adult Designs. Over the years, Blue Design Studios has established itself as the pinnacle of Adult Design Companies by producing stunning designs at affordable prices. Mention this article to receive 10% off your next order with Blue Design Studios!


LEGAL PERSPECTIVES

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!