profile

WIA Profile: Lizz

How did you get into the business, what’s the story?

In 2001 I was introduced to the adult business by my friend who is now my business partner. I started off as an affiliate promoting programs like ARS, TopBucks, TrafficCash, MaxCash and bunch of old programs that don’t really exist anymore. My business partner and I started paysites and launched an affiliate program in 2005. I owned a network of free sites including TGPs and MGPs and sold the majority of my sites by 2009.

I like to play poker at the casino, try out new recipes for cooking, going to aerobic classes, listening to 1980s music and bugging people.

What in your background prepared you for what you are doing now?

Early on, I was lucky to have some very knowledgeable mentors like Jay, owner of StandAhead.com, and my business partner, Allen who’s helped me over the years to gain the experience of operating a variety of different adult sites. I was not trained in any educational background for what I am doing now.

What’s a typical work day like?

I work remotely in different locations these days. A typical workday changes often for me, depending on where I am and whom I am with.

What are you doing these days?

I run the content publishing platform for PornTube.com / 4Tube.com and Fux.com. Our latest project is a paysite called Blacked.com; the site is available for affiliates under MadCheddar.com.

Who inspires you in this industry?

Steve Matthyssen, is awesome and I’m not saying that because he’s my boss (LOL). I’ve seen him make huge accomplishments over the years. Steve runs a tight operation at our offices, and I’ve watched him grow sites in a very short period of time. That takes some skills to do. He really knows what he is doing.

When you are not working, what do you like to do?

I like to play poker at the casino, try out new recipes for cooking, going to aerobic classes, listening to 1980s music and bugging people.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. Women like Lizz, of Blacked.com and PornTube.com.

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