Home > Features > Paying A Premium • Bookmark   • Newsletters   • Register Search Options


Paying A Premium

Paying A Premium

January 16, 2007
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" certain webmasters are conditioned to think that the value of a DVD – any DVD – is $99-$149 "

What comes around goes around, I guess.

More than three years ago, I butted heads with many content providers over my first "Content Blowout" and had message boards blazing with drama for weeks on end. They thought I was crazy for pricing content packages so low, and that I was ruining the content biz – but after all of the battles and accusations, a simple truth was revealed. I had changed the content biz and created an opportunity for content providers to make larger sales and for webmasters to buy bulk content package deals at a great price.

Over the past two years, my content licensing business has transformed based on the changes in the marketplace regarding user and surfer demand for fresh, professionally produced video; that, of course, and the advent of increased worldwide broadband usage.

Now I'm catering to a different type of client. My focus is selling 2006 and 2005 DVD titles that have never been available on the web from well-known studios at what some webmasters consider higher prices.

But that's the thing!

It's funny that somehow these webmasters are convinced that this unsaturated, high-quality studio-produced DVD content should be priced at $99-$149. This isn't older content that has been sold over the years featured on hundreds of websites. This content has never been available on the web before. Some titles cost the studios $30,000-$50,000 to produce or more.

It's cool that some companies can sell older DVD content for that cheap. I absolutely know there's value in that (and filler content too, of course). Not everyone wants high-end DVDs (or can afford to spend top dollar), but the fact that certain webmasters are conditioned to think that the value of a DVD – any DVD – is $99-$149.

I know that I'm pretty fortunate to have long-term clients who see a higher value in content I'm providing. As I've said many times before, exclusive agreements with the studios we feature is our way of differentiating our DVD-licensing company from other content providers and giving webmasters an edge in the marketplace.

Jonathan Silverstein owns and operates www.thecontentstore.com as well as www.contentblowout.com.


Why a Traffic Network Killed a Popular Offering

Change begets change. Nothing propagates so fast. If a man habituated to a narrow circle of cares and pleasures, out of which he seldom travels, step beyond it, though for never so brief a space, his departure... More »

Luring Cam Users With the Right Ad Format

The live cam marketplace is highly competitive filled with big-, medium- and small-sized players. So how do you stand out from the crowd to attract new users or persuade users to come back and spend their... More »

Are Your Payment Forms Losing You Sales?

Whatever product online merchants are selling, their ultimate goal is conversions — and one cannot overstate the importance of payment forms, which can make or break a transaction. The difference... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.



Jun 23 - Jun 25
Chicago, IL.

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport


Aug 03 - Aug 06
Montreal, Quebec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!