Home > Features > Valentine’s Day Isn’t Just a Couples’ Celebration • Bookmark   • Newsletters   • Register Search Options

FEATURE

Valentine’s Day Isn’t Just a Couples’ Celebration

Valentine’s Day Isn’t Just a Couples’ Celebration

February 14, 2015
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" Once again, the sex toy industry is ahead of the curve. We’ve been saying from the beginning that love for one’s self is just as worthy of a Shakespearean sonnet. "

‘Tis the season for love at your friendly neighborhood sex shop! This is not to say that there isn’t a particular sense of yearning and passion that haunts your stores the other 11 months out of the year. You just can’t deny that there’s something different about the vibe (pun intended) around Valentine’s Day.

Even I, someone who believes that we should frolic in the merriment of Valentine’s Day all year round, can’t help but get swept up in the romance. Our modern-day lives have become so consumed with the day-to-day of it all, that perhaps maybe it takes a concrete emotional alarm clock, like Valentine’s, to get us to stop and actually appreciate the passion that exist in and around us?

I know how easy it is to take it all for granted. Especially in this world where marathoning through your favorite shows with a bucket full of nachos and your most comfortable pair of sweatpants, is just so damn easy to do. Now, I wouldn’t necessarily call an occasional “Lazy Sunday” on the couch a rut, but one Sunday can easily turn into every Sunday and before you know it, the candle of spontaneity can start to burn a little low. This applies to those in and out of relationships.

Perhaps there’s a reason why the little winged sprite has to fire arrows to get people’s attention? What it all comes down to is that it’s important to feel particularly special from time to time. And regardless of what anyone might say about the commercialization of Cupid’s favorite holiday, regardless of the size of the spark that it ignites within you, Feb. 14 will always have a way of making someone stop and really take a look at the romance in their lives. In whatever form it may take.

From your first schoolyard crush, to that moment you realize that you don’t need a significant other in your life to feel appreciated; our concept of love changes dramatically over the course of our lives. As such, our shared cultural idea of love also has a way of adjusting and changing with each passing day.

While popular marketing has a tendency to praise the love that exist between two people as the epitome of emotional completeness, a new emerging trend is challenging the idea of the traditional definition of love in our society. This new mentality is the idea that “self love” can be just as (if not more) satisfying to one’s overall happiness.

Once again, the sex toy industry is ahead of the curve. We’ve been saying from the beginning that love for one’s self is just as worthy of a Shakespearean sonnet. This new change in mentality is providing an excellent opportunity for proprietors of “self satisfaction accessories.” While a portion of our marketing will always focus on presenting new ideas and products to couples, we must also remember to try and reach those who will be celebrating this season by embracing their love for themselves.

In fact, I challenge you to make the effort to target customers outside the already established Valentine’s ideal. An important tip would be not to use phrases like “alone this Valentine’s” or “couldn’t find a date,” instead cultivate the idea that loving oneself is not only an acceptable alternative, but a worthy one. As recent years have taught us, love is a beautiful and complex thing, and we’re equipped to cater to many of its forms!


PROFILES & BIOS

Cam World: Jim Austin Puts Stripchat / xHamsterLive on the Cutting Edge

Meet Jim Austin, head of business development for Stripchat and xHamsterLive. Austin helps run the two free online communities where amateur models — women, men, couples and transgender folk —... More »

Crave’s Jack Morocco Brings Fresh Perspective to Channel Manager Role

Jack Morocco must be in the right career. They’ve been hit on by Nina Hartley and already had to fend off Ron Jeremy, all in their short one-and-a-half years with San Francisco boutique outfit Crave.... More »

Cam World: Cam Star of Month BlazeFyre Loves to Be a Pleaser

Webcam model BlazeFyre certainly is looking forward to a fruitful 2017. She just moved into new digs this past month, and is eagerly anticipating another banner year as a Chaturbate web model. The naturally... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!