Home > Features > LoversPremium Collection Sets Out to Bridge Mainstream, Erotic Markets • Bookmark   • Newsletters   • Register Search Options


LoversPremium Collection Sets Out to Bridge Mainstream, Erotic Markets

LoversPremium Collection Sets Out to Bridge Mainstream, Erotic Markets

February 8, 2015
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" We developed a product line of wonderful, small erotic and popular gifts, packed in boxes that are perfect for the vending markets and retail. They can be sold per piece, or combined into Love Packs. "

In mid-August, Eropartner Distribution introduced the world to the LoversPremium, Passion & Romance “Head Relax Massagers” collection from manufacturer Concepts of Love. According to the company, the new brand was developed for couples that want to achieve more intimate pleasure.

Thijs Oldebarn, new business developer of LoversPremium, recently sat down with XBIZ Premiere to discuss the new collection of spa wellness massager devices, as well as the company’s strategy and future plans.

XBIZ: What can you tell us about the LoversPremium brand?

Thijs Oldebarn: LoversPremium, Passion & Romance, is a brand for couples that want to achieve more romance and intimate pleasure together. All products are packed in beautiful, stylish gift boxes that could fit in any shop. With LoversPremium we can also address other mainstream markets.

XBIZ: What inspired the launch of this line?

Oldebarn: We already had one massager in the assortment and that item was selling extremely well. This led to the idea of developing a wider range of nine Spa Wellness Massagers. I think you will agree that mostly everybody loves to get a massage. It is good for your body but also for your mind. It relaxes you, restores your energy and takes away stress.

But let’s be honest: not many of us like to give a massage! You need to be strong in your hands and fingers and this quickly takes out the fun. So, we strived to compose a line of massagers that would be: effective but also easy to use; fun and rewarding to use; and a great gift to give or get.

XBIZ: What are some of the features of this range?

Oldebarn: Our massagers are ergonomically shaped so that you can apply a lot of pressure without the need for strength in your fingers. With these massagers, even a petite woman can give a deep muscle massage with the strength of a professional masseur!

And they are fun to use. For example, if you use the head relax massagers. If you let them slowly go up and down your partner’s scalp and apply the vibration mode, you will see a blissed face in front of you, melting away in a state of happiness. Two of our vibrating massagers also have LED lights that light up in the dark for some extra fun.

All our massagers are packed in beautiful gift boxes that are a present on it’s own. All together, buying such a massager as a gift is a sure winner.

XBIZ: How is the product line divided?

Oldebarn: We developed a line of nine massagers that can be divided into three groups.

Group 1: The Full Body Massagers: These massagers make it easy to apply pressure on demand – ranging from soft to a very strong massage. They stimulate the blood circulation and effectively knead out any muscle pain in the back or neck. We got four different shapes to choose from.

Group 2: The Vibrating Massagers: For when you feel tired and experience a loss of energy, these three powerful vibrating massagers will gently soothe your body muscles and quickly restore your energy levels. They will relax you in a meditating way, a bit like you feel after doing yoga. The massage feet light up in the dark.

Group 3: The Head Relax Massagers: These are perfect for when you really want to spoil your partner. Troubles will fade away and you will get your partner in a romantic state of tingling bliss. All two-head relax massagers come with an extra vibrating mode and feel like pure pleasure.

XBIZ: How does a head massager fit into the erotic market?

Oldebarn: We think it does! Giving and getting a massage is getting close to each other, spending time together, getting relaxed and unwind together. Sounds like good foreplay to us.

XBIZ: What can we expect from LoversPremium’s manufacturer Concepts of Love?

Oldebarn: We developed a product line of wonderful, small erotic and popular gifts, packed in boxes that are perfect for the vending markets and retail. They can be sold per piece, or combined into Love Packs. We are looking forward to introducing them soon.

XBIZ: How does Concepts of Love support B2B retailers/customers?

Oldebarn: With our massager line, we support shops in selling their products by providing demonstration models. We believe that “feeling is believing.” The products are very much suited to be demonstrated in any shop. Imagine being in a shop and seeing a customer trying the head relax massager with a blissed face... you will want to try it as well! And once you try: you will buy. We have beautiful product photos of every massager to promote the products on Internet and we give away free gift bags with our orders.

XBIZ: What do you expect in terms of sales?

Oldebarn: We are confident that the whole range will be a success. We are getting very positive feedback from our first customers and expect to grow in existing and new markets with this product line.

XBIZ: Who is currently distributing LoversPremium?

Oldebarn: We just launched this line together with our distributor Eropartner Distribution and are in the middle of teaming up with two other large distributors for this new line.


Grand Slam Media CEO Luke Hazlewood Hits It Out of the Park

Grand Slam Media Inc. CEO Luke Hazlewood’s view of the advertising business is one that seems to have solid roots. He says that in an ever-changing marketplace it is a better protocol to lead rather... More »

2017 XBIZ Webstar of the Year Harriet Sugarcookie Dares to Evolve

Start with a heaping helping of charming personality, sprinkle a dash of delightful quirky antics, then lather the final product with a whopping dollop of sensual sweetness… and what do you get?... More »

2017 XBIZ Trans Performer of the Year Reigns Supreme

It’s easy to see Aubrey Kate now — the modelesque, blonde bombshell — and dismiss her recent awards in the erotic arts as inevitable. It’s easy to say that she was simply born with... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!